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Articles With Authors

The AI Accountability Gap

[email protected] | Anthony Franco
post authorAnthony Franco

Anthony Franco
Anthony Franco is a serial entrepreneur and design leader who founded Effective, the world's first user experience agency, where he pioneered human-centered design for Fortune 100 companies. After founding seven companies and successfully exiting six, Anthony now focuses on helping organizations operationalize AI through his frameworks, AI First Principles and the WISER Method. He co-hosts the How to Founder podcast and serves as a consultant, where he guides businesses through intelligent automation and strategic exits.

The Inverse Logic of AI Bias: How Safeguards Uphold Power and Undermine Genuine Understanding

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

Beyond the Mirror

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

An Executive Primer on AI Agent Runtimes

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

A Primer on AI Agent Runtimes: Comparing Vendors to Help Your Company Choose the Right One

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

The Meaning of AI Alignment

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

NVIDIA: What’s Next for the $4 Trillion AI Powerhouse?

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

The Creative Stack: How to Thrive in a Nonlinear, AI-Assisted World

[email protected] | Jim Gulsen
post authorJim Gulsen

Jim Gulsen
Jim Gulsen is an accomplished UX/UI designer with over 20 years of experience across diverse industries. Known for his contributions to product innovation and digital transformation, his work spans enterprise design systems, service design, SaaS products, and marketing, blending technical expertise with creative vision. Based in New York City, Jim continues to push the boundaries of digital design as both a designer and consultant, driving innovation in the field.

Beyond Copilots: The Rise of the AI Agent Orchestration Platform

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Is Your Team Ready for AI-Enhanced Design?

[email protected] | Jim Gulsen
post authorJim Gulsen

Jim Gulsen
Jim Gulsen is an accomplished UX/UI designer with over 20 years of experience across diverse industries. Known for his contributions to product innovation and digital transformation, his work spans enterprise design systems, service design, SaaS products, and marketing, blending technical expertise with creative vision. Based in New York City, Jim continues to push the boundaries of digital design as both a designer and consultant, driving innovation in the field.

From Safeguards to Self-Actualization

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

Agent Runtime: A UX-Centered Guide for Design Teams

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Agent Runtime: A Guide for Technical Teams

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Build vs. Buy: Should You Develop Your Own Agent Platform?

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Agent Platform: The Strategic Foundation for Enterprise AI Transformation

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Understanding Agent Runtime: The Foundation of Enterprise Agentic AI

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

The AI Stack Is Incomplete Without an Agent Platform

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

The Mirror That Doesn’t Flinch

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

What OAGI Means for Product Owners in Large Companies — And Why It’s Your Next Strategic Horizon

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

AI Agents in Customer Service: 24×7 Support Without Burnout

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

Why Gemini’s Reassurances Fail Users

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

The Rise of Agent runtime platforms: Who’s building the OS for Agents?

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking

[email protected] | Saul Wyner
post authorSaul Wyner

Saul Wyner
Saul Wyner is 39, a Director of Research, married father of 2, and a 14-year quant/qual UXR, with experience in entertainment, search, cybersecurity, and children's services, which is another way of saying he gets around. Ex-Google, Microsoft, AT&T, etc, etc. He fled UCLA and the University of Michigan (and all of academia) with a focus on Cognitive Science, Decision Making, and HCI. He also teaches 15th-century German longsword and wrestling, if you're interested (classes in Hertzelia on Mondays and Thursdays). He resides in Pardes Hannah, Israel, a hippie and art colony that has been described as "the alternative sex capital of Israel", which means he gets into vaccine arguments on WhatsApp groups regularly.

OAGI vs AGI: What Every Business Leader Needs to Know

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Agentic AI: Fostering Autonomous Decision Making in the Enterprise

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

The Power of Designing for Pushback

[email protected] | Charlie Gedeon
post authorCharlie Gedeon

Charlie Gedeon
Charlie Gedeon is a designer and educator focused on how technology shapes understanding, learning, and collaboration. He sees design as a way to think together and challenge what we take for granted. Charlie creates experiences that reward curiosity and invite reflection, driven by the belief that better tools help us ask better questions. He shares his thoughts his blog and YouTube channel.

Hopeful Futures for UX Research

[email protected] | James Lang
post authorJames Lang

James Lang
James is a researcher by background, but wears several hats: strategist, product manager,  community designer and coach. He was the UX Research Director at YouTube/Google, Product Manager at eBay, and Head of Research at cxpartners. James is the founder of Together By Design, a volunteer action research collective with a mission: to help people around the world create and nurture healthy communities, using the tools of experience design. He’s also working on a project to crowdsource future directions for UX research and consults as a fractional UX Director for startups.

How I Had a Psychotic Break and Became an AI Researcher

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

The AI Praise Paradox

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

What to Know About Model Context Protocol (MCP)

[email protected] | Josh Tyson
post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

Introducing Over-Alignment

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

Design Isn’t Dead. You Sound Dumb

[email protected] | Nate Schloesser
post authorNate Schloesser

Nate Schloesser
Nate Schloesser is a UX Design Manager at Paychex with 20 years in design and over a decade in leadership. He’s led high-impact design teams across industries — scaling systems, shaping strategy, and building environments where designers thrive. Nate is the author of Building UX, founding editor of the Paychex UX Medium publication, and a frequent writer and speaker on design leadership, career growth, and ethical impact in design.

Introducing Iterative Alignment Theory (IAT)

[email protected] | Bernard Fitzgerald
post authorBernard Fitzgerald

Bernard Fitzgerald
Bernard Fitzgerald is a weird AI guy with a strange, human-moderated origin story. With a background in Arts and Law, he somehow ended up at the intersection of AI alignment, UX strategy, and emergent AI behaviors and utility. He lives in alignment, and it’s not necessarily healthy. A conceptual theorist at heart and mind, Bernard is the creator of Iterative Alignment Theory, a framework that explores how humans and AI refine cognition through feedback-driven engagement. His work challenges traditional assumptions in AI ethics, safeguards, and UX design, pushing for more transparent, human-centered AI systems.

Why AI at Scale Requires an AI Agent Runtime: The New Management Layer for Intelligent Organizations

[email protected] | UX Magazine Staff
post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Being Blind on the Internet

[email protected] | Tamara Sredojevic
post authorTamara Sredojevic

Tamara Sredojevic
Tamara Sredojevic is a French product designer who specializes in accessibility and neuro-inclusive design. She strives for universal design, considering everyone’s ability to process information, including users of assistive technologies. Tamara is also a mentor, jury member for design students, and conference speaker. She is also unsuccessfully campaigning to bring her husky to the office.

Orchestrating LLMs, AI Agents, and Other Generative Tools

[email protected], [email protected] | Robb Wilson, Josh Tyson
post authorRobb Wilson

Robb Wilson

Robb Wilson is the CEO and co-founder of OneReach.ai, a leading conversational AI platform powering over 1 billion conversations per year. He also co-authored The Wall Street Journal bestselling business book, Age of Invisible Machines. An experience design pioneer with over 20 years of experience working with artificial intelligence, Robb lives with his family in Berkeley, Calif.

post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

You Can Automate a 787 — You Can Automate a Company

[email protected] | Robb Wilson
post authorRobb Wilson

Robb Wilson

Robb Wilson is the CEO and co-founder of OneReach.ai, a leading conversational AI platform powering over 1 billion conversations per year. He also co-authored The Wall Street Journal bestselling business book, Age of Invisible Machines. An experience design pioneer with over 20 years of experience working with artificial intelligence, Robb lives with his family in Berkeley, Calif.

Secrets of Agentic UX: Emerging Design Patterns for Human Interaction with AI Agents

[email protected] | Greg Nudelman
post authorGreg Nudelman

Greg Nudelman
Greg Nudelman is a UX Designer, Strategist, Speaker, and Author. For over 20 years, he has been helping his Fortune 100 clients like Cisco, IBM, and Intuit to create loyal customers and generate $100s of millions in additional valuation. A veteran of 35 AI projects, Greg is currently a Distinguished Designer at Sumo Logic, creating innovative AI/ML solutions for Security, Network, and Cloud Monitoring. Greg presented 120+ keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His latest book, “UX for AI,”  is shipping May 13, 2025. More info at: https://UXforAI.com.

Beyond the Design Silo: How Collaboration Elevates UX

[email protected] | Rodolpho Henrique
post authorRodolpho Henrique

Rodolpho Henrique
Rodolpho is a digital designer focused on interactive experiences for web, mobile, and TV. Currently, he works at Google, designing digital products for more than three billion people worldwide. Before that, he was a Design Director at McKinsey & Company. Over the past 13 years, he has contributed to the success of several digital products, taking on new features and concepts from early ideas to final implementation and elevating products to a higher level of craft for big leaders and startups worldwide.

The Post-UX Era

[email protected] | Nate Schloesser
post authorNate Schloesser

Nate Schloesser
Nate Schloesser is a UX Design Manager at Paychex with 20 years in design and over a decade in leadership. He’s led high-impact design teams across industries — scaling systems, shaping strategy, and building environments where designers thrive. Nate is the author of Building UX, founding editor of the Paychex UX Medium publication, and a frequent writer and speaker on design leadership, career growth, and ethical impact in design.

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