Oliver West is a UX leader with over 25 years’ experience designing and shaping digital experiences across Europe, the Middle East, and Asia. Having started his career in 1999 with Goldman Sachs in London and Sydney, he has since run his own digital agency, led global teams for major network agencies, and served as VP of UX & Research for a global trading platform. Across his career, Oliver has helped improve experiences for organisations including Microsoft, NEOM, Coke, General Motors, Virgin Group, and many others. Now based in Dubai, he leads the Customer Experience practice at VML, blending human-centred design with behavioural science. Alongside his client work, Oliver is the founder of UXHQ, an initiative dedicated to giving UX professionals clear, practical guidance in a field often clouded by noise and confusion. As a speaker, author, and mentor, he’s driven by a genuine desire to help the next generation of UXers build confidence, capability, and meaningful careers.
