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The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team

  • Customer Experience, Design, Design Tools and Software, Employee Experience, Employment and Hiring, Usability, UX Education, UX Magazine

With the start of Covid-19 two years ago, we at ABN AMRO Innovation set up a remote-first UX team from scratch. And guess what? It works! Here’s how we successfully went from zero to a team of seven.

 
IDEAS IN BRIEF
The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team
  • This article outlines the three ingredients you need to set up a remote UX team:
    1. Purpose
    2. People
    3. Process
  • Keeping the aspects above in mind can help you to deliver value and create products that people will actually use.
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14 min read
The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team

How To Research So PMs Will Listen

  • Customer Experience, Design, Design Theory, Employee Experience, Psychology and Human Behavior, Remote Research, Research Methods and Techniques, Research Tools and Software, Usability, UX Education, UX Magazine

Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.

IDEAS IN BRIEF
How To Research So PMs Will Listen
  • PMs are the most critical audiences for research, they are also often the hardest to convince, and the source of many of researchers’ frustrations and heartaches.
  • Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy.
  • The author shares:
    • Some practices of working with PMs
    • Questions to ask PMs and stakeholders
  • The baseline expectation setting:
    • Level set
    • Set guardrails based on your role
    • Ask for candid feedback and engagement
    • No surprises
  • When researchers and PMs are in conflict or in separate silos, neither role gets the value of the other, but strong researcher-pm partnerships can be game-changing for extending the strategic impact and influence of both design and research.
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6 min read
How to research so PMs will listen

How To Empower An Organization Through Design?

  • Customer Experience, Design, Empathy, Employee Experience, Usability, UX Education, UX Magazine
IDEAS IN BRIEF
How To Empower An Organization Through Design?
  • The author believes that the following reasons are why design/branding/marketing agencies end up damaging the image of design as a tool for getting results:
    • Lots of jargon and little to no action at a fundamental level.
    • Large companies with “foolproof” processes.
    • Fake cases and invented touch points
    • Romanticized view of consumers
  • In order to centralize an organization, designers need to map its interdependence relationships and understand how a project can strengthen all sectors in an equal way.
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4 min read
How to empower an organization through design?

Growing Pains of the Booming Tech Industry

  • Customer Experience, Employee Experience, The Evolution of Research

If you’re a tech-led company, chances are you’re experiencing growth at an incredible rate these days. Are you hiring in a way that’s going to strategically improve your products and services? Is there a cohesive experience for your customers across touch points? Are you pausing long enough to ensure that all the late nights, pressure, and quick feature releases are actually working? Or is your organization operating as the proverbial chicken with its head cut-off?

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Growing Pains of the Booming Tech Industry
  • Although there are immense opportunities for tech companies to grow nowadays, many experience four types of challenges.
  • Typical growing pains concern the management of multiple digital products simultaneously, team composition, releases frequency, lack of UX research.
  • The solutions range from creating guiding experience principles to investing more in UX research.
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7 min read

How to Train and Develop the 12 Competencies of UX Design

  • Business UX Leaders, Business Value and ROI, Employee Experience, Employment and Hiring, Project Management, Psychology and Human Behavior

Foundational UX skills that will help your team delve deeper into UX design

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How to Train and Develop the 12 Competencies of UX Design
  • There are 12 core competencies that a UX design team should master. These skills differentiate human designers from any existing robot.
  • Looking for a purpose and asking “why” in addition to “how” and “what” is a good starting point to deliver the right solution that solves users’ problems.
  • It is equally important to validate designs, review user flows, refine UX writing skills, and, most importantly, become genuine advocates for users experience.

Read the article to get practical advice on how to develop these 12 core competencies of a UX team.

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13 min read

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