Customer Experience

Exploring ways to improve customer experience might be difficult, especially under current challenging circumstances. Nevertheless, a time-honored way to boost productivity and find new opportunities is to map the current state of the business and reflect on potential inefficiencies. In this article, you will discover the necessary tools to analyze the current state of your business, how to strategically approach organizational change and why it is crucial to adopt a growth mindset.

Have you ever wondered how the world would be if the products you own or bought did not have any default settings in them? Please give it a thought and try to visualise it for a minute.

First impressions are no doubt important. That’s why when designing a product, a great deal of attention should be paid to the onboarding process. In this article, you will discover how to make user onboarding flawless and beneficial for users’ engagement and retention.

Good design doesn’t speak for itself. You are the best person to tell the story you create. So when the opportunity arises, tell it impressively!

I still remember the first playlist I helped name at Spotify. I’m a UX Writer on the Personalization team at Spotify and naming — communicating what a playlist is — is a big part of what I do. A product manager, a designer, and I held a quick brainstorm. We set a three-minute timer on my iPhone, threw names up on a whiteboard (with one rule: no such thing as a bad idea), and then talked through our ideas. That brainstorming led to what would eventually be called Family Mix, and what would be our first ever Namestorm.

When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. User data is of utmost importance, but protect it too zealously with Byzantine login methods, and you risk alienating users. However, defend it too weakly in a bid to drive up user retention and you risk losing data, trust, and credibility. Below we list the most common and best practice login options and weigh up their relative merits.

Case study: conveying trust in an app that collects user's data and allows them to control and sell it.

How can we use design to prioritize human interaction and spend less time on our screens?

An exploration of the growing importance of voice user interfaces and the impact on information architecture

As we careen into the era of conversational AI and hyperautomation, closed systems create bad experiences that stifle innovation and opportunity

A few things to keep in mind about improving a product’s UX with AI