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Personas

Featured on Personas

How real-life experiences can be transformed in the digital world
Gabriel Thomsen
Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?
What Tools does 15 Years in the Theater give to a UX Designer?
Toby Trachtman
From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.
How to Tell Stories Everywhere in Your Design Process
Ashley Bernard
I believe that we can become more impactful designers by listening to stories deeply and telling them strategically in all activities of the design process.
Tone of Voice and User Experience
Seda Manucharyan
Whenever users do read, they pay attention. And that is why establishing your tone of voice is a critical part of the UX design process.
Understanding users by going beyond personas, demographics, and affinity groups
Kate Matesic
Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.
Intersectionality: a critical piece of your service and product strategy
Lee Dale, Kate Matesic
There are so many identities, circumstances, and fluid behaviours that influence your users, on a moment-to-moment basis, and on a longer-term basis.
6 Ways Psychology Affects Your Design Work
Abhishek Umrao
Biases often creep into our design decisions. We should avoid such biases and understand the importance of staying neutral while evaluating everyone’s opinion.
Designing Care Through Messaging
Samihah Azim
Integral to transforming the delivery of care are deep explorations, research, and prototyping.
Using Proto-Personas for Executive Alignment
Jeff Gothelf
When company executives participate in developing proto-personas, the customer's point of view will figure more prominently in strategic decisions.
Turning On-Demand Services into Products Users Want
Jared Lewandowski
Want to give users an on-demand service they keep coming back to? Make sure to know your product, educate your users, and build trust.
Stanislavski and the Reluctant Stakeholder
Tracy Brown
Tools employed by a mighty Russian acting coach can also can also be used to ease clients into an empathetic state.
In Conversation with Alan Cooper
Josh Tyson | UX Magazine
Podcasting with Alan Cooper: father of Visual Basic, creator of personas, co-founder of Cooper, and all-around toolmaker.
Doing More With Less Time
Jared Lewandowski
Abbreviated processes rely on trust, collaboration, and prototyping to build consensus and confidence.
The 7 Steps of Using Journey Mapping to Optimize CX
Ania Rodriguez
Journey mapping is a sophisticated, simple, and especially powerful tool that can help designers perfect the customer experience.
What’s Your Sign? The everyday personas in the stars
Tracy Brown
The personality types presented by Eastern and Western astrology don't offer full-blooded user profiles, but they can be a good place to start a research session.
Create a Rewarding UI for Your Admins
Nick Switzer
A website's front-end success is often dependent on an efficient and rewarding user experience for its back-end administrators
Communication: The Cure for Common UX Design Challenges
Patricia Cranmer
Keeping open lines of communication at every stage of product development will save time and lead to better experience design.
UX is for Cheesemakers, Too
Tracy Brown
A branding assignment with a small Scottish cheesemaker provides fertile examples of good user experience doing its thing.
Book Review - "Communicating the User Experience"
Jane Pyle
Communicating the User Experience proves itself a fine resource for novice UXers but a redundant one for veterans.
Design for Experience: Bottom Line Impact
UX Magazine Staff, Design for Experience
A closer look at the Design for Experience awards category: Bottom Line Impact
Scenario Design Unifies The Splinternet Experience
Ron Rogowski
Managing user experience across several digital touchpoints requires an understanding of consumers' behaviors and goals.
Kicking Off the 2014 Design for Experience Awards
UX Magazine Staff
The 2014 international Design for Experience awards program, presented by UX Magazine, is now accepting applications and recommendations.
The UX Design Process for the Boxee Beta
Whitney Hess
Whitney Hess gives a behind-the-scenes look at her UX research and design for Boxee.
Book Review - "Universal Methods of Design"
Cyd Harrell
Universal Methods of Design earns a spot on the shelf—a resource for user-centric research methods that is filled with bright ideas.
Using Post-Service Personas to Design Closure Experiences
Joe Macleod
Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.
Five Tips for Experience Designers Working to Improve Healthcare Innovation
Tracy Brown
Our ability to find the underlying problems puts experience designers in a unique position to bring positive change to healthcare efforts on a global scale.
Experience Design in the Agency Setting
Tom Schneider
Experience designers can help traditional agencies build a consistent brand experience across digital and tangible channels.
Designing for Mobile Superpower
Joanna Proulx
Calling the future of mobile "bright" is an understatement: the possibilities are endless, provided designers keep users at the center.
Announcing Winners in the 2014 Design for Experience Awards
UX Magazine Staff
Here they are! The winners of the 2014 international Design for Experience awards.
A Matter of Character: Knowing your users and their stories
Sarah Doody
To design a product that fits into the story of users' lives, try looking at them as characters through the lens of a screenwriter.
Lean Strategy for UX Design
David Gillis
When it comes to delivering viable solutions, a lithe and muscular approach outpaces one that is weighed-down with too much information.
Creating a Successful Information Experience for Your Users
Linda Newman Lior
Solid information strategy moves users over the learning curve and through a rewarding experience with your product or service.

Getting started in UX

Our contributors and staff recommend these articles on for developing an understanding of experience design and jumpstarting your career.

Hiring the Right Designer
How Much UX have You Put into Your UX Portfolio?
How Mature is Your Organization when it Comes to UX?
The UX Team Starting Lineup
Seven Things Your Boss Needs to Know About UX
Why UX Designers Need to Think like Architects
Five Customer Experience Lessons Coffee Taught Me
Four Things I Learned about UX at Universal Studios
The (Sometimes) Giddy Experience of Learning Design

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