Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.
Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?
I believe that we can become more impactful designers by listening to stories deeply and telling them strategically in all activities of the design process.
Biases often creep into our design decisions. We should avoid such biases and understand the importance of staying neutral while evaluating everyone’s opinion.
The personality types presented by Eastern and Western astrology don't offer full-blooded user profiles, but they can be a good place to start a research session.
Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.
Our ability to find the underlying problems puts experience designers in a unique position to bring positive change to healthcare efforts on a global scale.
