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Personas

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Invisible Machines Podcast: Generative AI Won’t Kill Creativity

  • Artificial Intelligence, Personas, Podcast, UX Magazine, UX World Changing Ideas

On the first episode of Invisible Machines, Robb and Josh talk about the ways generative AI and hyperautomation might change the way we think about productivity and our relationship to work.

Article by UX Magazine Staff
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1 min read

3 Ways ChatGPT is a Lot Like Galaxy Quest

  • Artificial Intelligence, Defining AI, New and Emerging Technologies, Personas, UX Magazine

Discover the potential and pitfalls of generative AI against a surprising backdrop: Galaxy Quest.

Article by Robb Wilson
IDEAS IN BRIEF
3 Ways ChatGPT is a Lot Like Galaxy Quest
  • In the article, the author draws a parallel between ChatGPT and elements from the iconic film Galaxy Quest, finding remarkable similarities.
    • Just like the aliens in Galaxy Quest, GPT has learned from a massive knowledge base, but it doesn’t really know anything.
    • GPT has been exposed to some of the same biases that the film skewers. It will require a lot of dedicated effort by designers and users to strip the bias out of LLMs.
    • In the film, aliens need humans’ help. Despite their expertise in creating technical marvels, they lack the creative abilities needed to use them. The same holds true for AI: it needs humans to guide it and tell it what to do.
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6 min read

Personas — Training Wheels

  • Customer Experience, Design, Personas, Usability, UX Education, UX Magazine

A persona-hater’s guide to teaching with personas

Article by Lindsey Wallace
IDEAS IN BRIEF
Personas — Training Wheels
  • Personas can help build an organizations’ capacity to imagine the people who use and interact with their products.
  • The author’s take on what’s useful about personas:
    • Personas help teams build a shared language to argue with when they have to work together.
    • Personas can show teams when they need to think with a higher level of specificity.
    • Using personas helps teams create hypotheses about who our users are and what matters to them.
    • Personas give a framework that helps cross-functional teams easily understand research insights and implications.
  • Personas need never replace research, but they can be a useful tool to begin to value them enough to bring their individual success or failure into designers’ decision-making.
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3 min read
Personas — training wheels

6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher

  • Design, Empathy, Human factors, Personas, Product design, Remote Research, Research Methods and Techniques

A few tips by a UX researcher on how to make the utmost of remote interviews

Article by Michelle Natalie Susanto
IDEAS IN BRIEF
6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher
  • In the past year, UX researchers encountered numerous challenges because of the new shift to remote work.
  • Some of the major issues consisted in recruiting respondents, online ghosting, unstable internet connection, and misunderstandings, among others.
  • Gaining some additional data beyond the interview, or repetitively communicating your question might prevent some of the problems and allow to run the interview efficiently for both sides.

Read the full article for perspective from a UX researcher on six relatable struggles of remote interview sessions and ideas on how to solve them.

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8 min read

UX Personas are Useless. Unless Created Properly

  • Design, Personas, Research Methods and Techniques, Usability

Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

Article by Adam Fard
IDEAS IN BRIEF
UX Personas are Useless. Unless Created Properly
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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5 min read
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