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Personas

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Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.

Share:Understanding users by going beyond personas, demographics, and affinity groups
4 min read

Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?

Share:How real-life experiences can be transformed in the digital world
5 min read

I believe that we can become more impactful designers by listening to stories deeply and telling them strategically in all activities of the design process.

Share:How to Tell Stories Everywhere in Your Design Process
3 min read

Biases often creep into our design decisions. We should avoid such biases and understand the importance of staying neutral while evaluating everyone’s opinion.

Share:6 Ways Psychology Affects Your Design Work
8 min read

All the winners have been chosen! Take a look.

Share:Announcing Winners of the 2016 UX Magazine Awards!
6 min read

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