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The Broken Promises of Design Systems: Why Following the Rules Won't Get You to Great Products

Design systems were meant to streamline design and boost creativity — so why do they often do the opposite?

by Itai Vonshak

3 min read

Orchestrating LLMs, AI Agents, and Other Generative Tools

AGI, AI Agents, AI Ecosystem, AI Integration, AI Orchestration, Artificial Intelligence, Conversational AI, Digital Twins, LLM

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You Can Automate a 787 — You Can Automate a Company

AI Agents, Artificial Intelligence, Conversational AI, Digital Transformation, Human-Centered Design, LLM, Organizational AI, User Experience, Voice Interfaces

IDEAS IN BRIEF

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Secrets of Agentic UX: Emerging Design Patterns for Human Interaction with AI Agents

Agentic UX, AI Agents, AI in UX, Artificial Intelligence, Future of Design, Human-AI Interaction, Interaction Design, UX Design

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Get the newly revised and updated second edition of the first bestselling book about ai agents

Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

Beyond the Design Silo: How Collaboration Elevates UX

Accessibility, Collaboration, Design Process, Design Strategy, Design Systems, Product Design, Product Management, User-Centered Design, UX Design

Discover how breaking down silos and embracing cross-functional collaboration can lead to smarter, more user-centered design — and better products for everyone.

Article by Rodolpho Henrique

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April 17, 2025

4 min read

Scenarios of Change: How Retail Adapts to Economic Shifts in Indonesia

Digital Transformation, E-commerce, Market Adaptation, Marketing, Strategy

Indonesia's retail landscape is shifting fast. From digital giants to local shops, businesses are adapting with new strategies to stay ahead. What’s driving the change, and who’s winning the retail game? Find out here.

Article by Thasya Ingriany

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April 15, 2025

15 min read

The Post-UX Era

Artificial Intelligence, Human-Centered Design, UX Design

In the Post-UX Era, usability is the baseline. What truly sets products apart now? Emotion, story, and human connection. Discover why the future of design lies not in perfect flows, but in unforgettable experiences.

Article by Nate Schloesser

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April 10, 2025

7 min read

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