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Generative AI is making headlines, in the literal sense.

5 Reasons to Embrace the Generative AI Hype
  • While some fear generative AI and see it as competition to human effort, it can be used as a collaboration tool.
  • The author describes five ways to adopt generative AI to benefit from it:
    • Use it as a tool for rapid ideation and, therefore, inspiration for creating.
    • Facilitate knowledge management that allows humans to test limitless possibilities AI generates.
    • Personalise experience for customers for building relationships with them.
    • Unload from routine tasks – making time for more sophisticated tasks.
    • Practice collective intelligence – generative Ai is being trained on millions of interactions with people making it a powerful “copilot” in various activities.
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5 min read

Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.

How Your Brand Experience Affects The User Experience
  • While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
  • Branding is vital for a number of reasons:
    • it creates a feeling of trust;
    • it helps a customer to make a decision when comparing products from different companies.
  • There are various UX factors that are highly influenced by branding:
    • the logo and company colors;
    • the branding style;
    • the details of design.
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4 min read

Can artificial intelligence help people be more supportive of each other in online conversations? 

Can Human-AI Collaboration Enhance Empathy?
  • The author analyzes the recent study on the opportunity for open-ended, social, creative empathic discussions to benefit from feedback-driven, AI-in-the-loop writing systems.
  • Due to AI systems’ difficulty in comprehending complex human emotions and the open-ended nature of these jobs, such human-AI collaboration poses difficulties for more difficult, creative tasks, like carrying out empathetic discussions.
  • The author names a number of design opportunities and challenges when it comes to developing AI systems that support empathy.
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5 min read

Here are the top 10 most-read UX Magazine articles in Q4 of 2022. This collection of articles was read, shared, and discussed the most.

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2 min read

Learn how jamming provides huge benefits to innovation efforts.

Stop Sprinting and Start Jamming
  • Jamming when designing promotes experimentation and teamwork while sprinting can become misguided and unrealistic.
  • The author draws an analogy between the creative process of producing music and design and shows the number of benefits of jamming:
    • Jamming removes false expectations on the team to accomplish tasks within unrealistic deadlines.
    • Jamming promotes collaboration, curiosity, and experimentation.
    • Jamming allows people to have quiet time between jams to reflect and think by themselves; this gives rise to innovative ideas within the team.
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4 min read

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
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8 min read

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