- Artificial Intelligence, Defining AI, New and Emerging Technologies, UX Magazine
Generative AI is making headlines, in the literal sense.
5 Reasons to Embrace the Generative AI Hype
- While some fear generative AI and see it as competition to human effort, it can be used as a collaboration tool.
- The author describes five ways to adopt generative AI to benefit from it:
- Use it as a tool for rapid ideation and, therefore, inspiration for creating.
- Facilitate knowledge management that allows humans to test limitless possibilities AI generates.
- Personalise experience for customers for building relationships with them.
- Unload from routine tasks – making time for more sophisticated tasks.
- Practice collective intelligence – generative Ai is being trained on millions of interactions with people making it a powerful “copilot” in various activities.
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- February 2, 2023
5 min read
- Customer Experience, Marketing and Brand, Product design, UX Education
Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.
How Your Brand Experience Affects The User Experience
- While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
- Branding is vital for a number of reasons:
- it creates a feeling of trust;
- it helps a customer to make a decision when comparing products from different companies.
- There are various UX factors that are highly influenced by branding:
- the logo and company colors;
- the branding style;
- the details of design.
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- January 31, 2023
4 min read
- Contextual User Studies, Defining AI, Emotion, Empathy
Can artificial intelligence help people be more supportive of each other in online conversations?
Can Human-AI Collaboration Enhance Empathy?
- The author analyzes the recent study on the opportunity for open-ended, social, creative empathic discussions to benefit from feedback-driven, AI-in-the-loop writing systems.
- Due to AI systems’ difficulty in comprehending complex human emotions and the open-ended nature of these jobs, such human-AI collaboration poses difficulties for more difficult, creative tasks, like carrying out empathetic discussions.
- The author names a number of design opportunities and challenges when it comes to developing AI systems that support empathy.
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- January 26, 2023
5 min read
- Accessibility, Contextual User Studies, Customer Experience, Defining AI, Design, Search, SEO, and SEM, Usability, UX Education
Here are the top 10 most-read UX Magazine articles in Q4 of 2022. This collection of articles was read, shared, and discussed the most.
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- January 25, 2023
2 min read
- Design, Design Theory, Simplicity, Strategy, The rise of design, UX Education
Learn how jamming provides huge benefits to innovation efforts.
Stop Sprinting and Start Jamming
- Jamming when designing promotes experimentation and teamwork while sprinting can become misguided and unrealistic.
- The author draws an analogy between the creative process of producing music and design and shows the number of benefits of jamming:
- Jamming removes false expectations on the team to accomplish tasks within unrealistic deadlines.
- Jamming promotes collaboration, curiosity, and experimentation.
- Jamming allows people to have quiet time between jams to reflect and think by themselves; this gives rise to innovative ideas within the team.
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- January 24, 2023
4 min read
- Behavioral Science, Emotion, Human factors, Psychology and Human Behavior, Research Methods and Techniques, UX Education
Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.
The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
- The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
- The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
- the chimp;
- the human;
- the machine.
- In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
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- January 19, 2023
8 min read