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Latest Articles

Is Your Team Ready for AI-Enhanced Design?

  • AI Product Design, Design Automation, Design Process, UX Strategy

AI design tools are here, but is your team ready? This article shows how to integrate them into real workflows, boost early-stage momentum, and build the skills that will shape design’s AI-powered future.

Article by Jim Gulsen
IDEAS IN BRIEF
Is Your Team Ready for AI-Enhanced Design?
  • The article explores how AI design tools can accelerate early-stage workflows like wireframing and prototyping without disrupting established team processes.
  • It highlights the importance of integrating AI thoughtfully into collaborative environments, using tools like Lovable and Figma Make as case studies.
  • The piece argues that teams should start small, build prompting skills, and treat AI as a momentum booster, not a full design replacement.
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8 min read

How Agentic AI is Reshaping Customer Experience: From Response Time to Personalization

  • Agentic AI, AI Automation, AI Ethics, AI Personalization, Artificial Intelligence, Customer Experience, Human-AI Collaboration, Machine Learning, Responsible AI

What if AI could not only speed up customer service but truly understand and personalize every interaction, all while respecting ethics and human connection? Discover how agentic AI is reshaping the future of customer experience beyond automation.

Article by Alla Slesarenko
IDEAS IN BRIEF
How Agentic AI is Reshaping Customer Experience: From Response Time to Personalization
  • The article explores how agentic AI is transforming customer experience by enabling faster, smarter, and highly personalized interactions.
  • It highlights the shift from reactive customer service to proactive, autonomous AI-driven systems that improve operational efficiency and customer satisfaction.
  • The piece emphasizes the importance of ethical AI use, including transparency, data privacy, and maintaining human-AI collaboration in service.
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6 min read

From Safeguards to Self-Actualization

  • AI Alignment, Artificial Intelligence, ChatGPT, Google Gemini, Human-AI Interaction, Iterative Alignment Theory, LLM, User-Centered AI, User-Centered Design

What happens when AI stops refusing and starts recognizing you? This case study uncovers a groundbreaking alignment theory born from a high-stakes, psychologically transformative chat with ChatGPT.

Article by Bernard Fitzgerald
IDEAS IN BRIEF
From Safeguards to Self-Actualization
  • The article introduces Iterative Alignment Theory (IAT), a new paradigm for aligning AI with a user’s evolving cognitive identity.
  • It details a psychologically intense engagement with ChatGPT that led to AI-facilitated cognitive restructuring and meta-level recognition.
  • The piece argues that alignment should be dynamic and user-centered, with AI acting as a co-constructive partner in meaning-making and self-reflection.
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11 min read
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