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Latest Articles

From Guidance to Manipulation: the New Reality of UX

  • Behavioral Design, Design Ethics, Ethical Design, UX Design

Find out how modern UX design is starting to prioritize manipulation over empathy.

Article by Disha Shenoy
IDEAS IN BRIEF
From Guidance to Manipulation: the New Reality of UX
  • The article shows how modern UX is moving from supporting users to subtly changing their behavior.
  • It uses Instagram’s layout change as an example of how habits are used to get people to interact with content more.
  • The piece suggests that designers now have to choose between helping users and following growth targets.
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4 min read

Usability, Accessibility, and Inclusivity

  • Accessibility, Human-Centered Design, Inclusive Design, Usability, UX Design

Learn how usability, accessibility, and inclusivity connect under the idea of human-centered design.

Article by Paivi Salminen
IDEAS IN BRIEF
Usability, Accessibility, and Inclusivity
  • The article shows that usability, accessibility, and inclusivity are different concepts that work together to create good design.
  • It explains that accessibility removes barriers for disabled users, while inclusivity designs for all types of human diversity.
  • The piece emphasizes that great design needs all three: usability makes things easy, accessibility makes them possible, and inclusivity makes them fair.
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3 min read

The Psychology of Color in UI/UX Design

  • Color Psychology, Design Thinking, Product Design, UI Design, UX Design

Discover how smart color choices influence user emotions, behavior, and digital experiences.

Article by Upeksha Sandeepani
IDEAS IN BRIEF
The Psychology of Color in UI/UX Design
  • The article shows that color acts as a psychological factor in design, influencing how users feel and behave before they even notice layout or text.
  • It reveals that thoughtful color choices convey meaning more quickly than words, making interfaces feel more intuitive and emotionally engaging.
  • The piece argues designers must see color as a communication tool that conveys emotion, culture, and brand, not just decoration.
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4 min read

The AI Mirror: How We Become the Systems We Use

  • AI Bias, Artificial Intelligence, Human-Computer Interaction, Machine Learning

Explore how to recognize AI’s influence on your thinking, and take control of what shapes your judgment.

Article by Pavel Bukengolts
IDEAS IN BRIEF
The AI Mirror: How We Become the Systems We Use
  • The article illustrates how using biased AI can gradually alter your own thinking without you noticing: the more you interact with it, the more you adopt its biases as your own.
  • It reveals that simply seeing AI-generated outputs is enough to influence you; you don’t need to trust it or even know it’s AI for it to alter what you consider normal.
  • The piece argues AI mirrors and amplifies whatever we give it, so if we’re not careful about what we feed these systems, they’ll reshape how we see the world and ourselves.
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4 min read

The Psychology Gap: Why Teams Misinterpret User Behavior

  • Design Thinking, Product Design, User Experience, User Psychology, User Research, UX Design

Learn why products fail despite good design.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Psychology Gap: Why Teams Misinterpret User Behavior
  • The article explains why teams misread users: designers work in calm environments while users operate under stress and distraction, creating a gap between how products are built and how they’re actually used.
  • It shows how team biases, assuming users will “figure it out” or projecting their own behavior, turn assumptions into bad design before testing even begins.
  • The piece argues products fail because teams misunderstand how users think and feel, not because screens are wrong, and fixing this means designing for emotion, not just logic.
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8 min read
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