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A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience

  • Accessibility, Customer Experience, Design, Usability, UX Education, UX Magazine, Visual Design

Analyzing the standard chartered bank’s mobile app experience by using Nielsen Norman- 10 Heuristics Principles of design.

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A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience
  • Humans need to navigate through disruption in technology and globalism with the human as the focus of problem solving.
  • The author of this article analyzes the bank app’s UX through the design thinking lens by using Nielsen Norman- 10 Heuristics Principles of design and provides key takeaways:
    • Visibility of system status
    • Match between system and the real world
    • User control and freedom
    • Consistency and standards
    • Error prevention
    • Recognition rather than recall
    • Flexibility and efficiency of use
    • Aesthetic and minimalist design
    • Help users recognize, diagnose, and recover from errors
    • Help and documentation
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A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience

Digital Transformation — What Exactly Is It?

  • Customer Experience, Design Tools and Software, Usability, UX Education, UX Magazine

A basic perspective of Digital Transformation (DX) and its implications to organizations

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Digital Transformation — What Exactly Is It?
  • The author defines the following key terms:
    • Digital
    • Transformation
    • Digital Transformation
  • For most organizations, the goals for digital transformation can be classified into the following:
    • Improve customer experience
    • Inhance business processes
    • Develop new business models
  • Reasons why companies might decide to go for digital transformation:
    • The change in the consumer behavior due to the heavy penetration of mobiles
    • Process efficiency enabled by technology in some industries
    • Organizations that do not adapt to the newer technologies will eventually face an existential crisis
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YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss

  • Accessibility, Customer Experience, Design, Empathy, Remote Research, Usability, UX Education, UX Magazine

The project was to design a platform that educates and supports the wishes of those passing, as well as those who are left to mourn by using the design thinking process model.

IDEAS IN BRIEF
YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss
  • The author designed a platform to educate and support the wishes of those passing, as well as those who are left to mourn.
  • The challenge was to understand the sensitive process of EOL (End of Life) Care and what individuals need.
  • The author’s idea was to create an app that would:
    • Perform daily check-ins
    • Provide resources
    • Provide tips
    • Connect people
  • The author’s approach to this challenge was based on the design thinking process model.
  • The author of this article unpacks the research process:
    • Qualitative analysis
    • Competitive analysis & industry standards
    • User interviews
    • Ideation
    • Prototyping
  • Key takeaways:
    • Make MVP a key to staying focused
    • Keep iterating
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YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss

Conversational Design

  • Accessibility, Artificial Intelligence, Customer Experience, Defining AI, Design, Usability, UX Education, UX Magazine, Visual Design, Voice & Natural Language

An ultimate guide to conversational UX (CUX). Conversational UX principles.

IDEAS IN BRIEF
Conversational Design
  • The author defines “conversational UX as a user experience that combines chat, voice or any other natural language-based technology to mimic a human conversation.”
  • The author looks at the following conversational UX Principles:
    • Affordances
    • Signifiers
    • Feedback
  • Conversational user interface & principles:
    • Cooperative Principle (discover hidden intentions)
    • Turn-Taking (give users a space to interact)
    • Context-aware (in context / out of context)
  • While designing virtual assistants, the author suggests taking two things into consideration:
    1. How to set user expectations and educate users about what their assistants can do
    2. How to help these users
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Conversational Design

Personas — Training Wheels

  • Customer Experience, Design, Personas, Usability, UX Education, UX Magazine

A persona-hater’s guide to teaching with personas

IDEAS IN BRIEF
Personas — Training Wheels
  • Personas can help build an organizations’ capacity to imagine the people who use and interact with their products.
  • The author’s take on what’s useful about personas:
    • Personas help teams build a shared language to argue with when they have to work together.
    • Personas can show teams when they need to think with a higher level of specificity.
    • Using personas helps teams create hypotheses about who our users are and what matters to them.
    • Personas give a framework that helps cross-functional teams easily understand research insights and implications.
  • Personas need never replace research, but they can be a useful tool to begin to value them enough to bring their individual success or failure into designers’ decision-making.
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Personas — training wheels

How To Make CX/UX Agile In 5 Steps

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Transition towards customer-centricity and make your UX/CX agile by following 5 steps

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How To Make CX/UX Agile In 5 Steps
  • Debbie Levitt suggests her 5 steps to transform however you’re doing Agile towards Customer-Centric Agile:
    1. Hire fully qualified CX and UX pros to do CX and UX work
    2. Hire CX/UX at a nearly 1:1 ratio with engineering
    3. Kill most meetings, five UX decision-making autonomy
    4. Estimate time and plan
    5. Tri-Track Customer-Centric Agile
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How to make CX/UX agile

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