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Usability

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Usability testing quickstart in 30 minutes

  • Design, Prototypes, Technology, Usability

A step-by-step guide for those who strive to save time and provide better user experience.

IDEAS IN BRIEF
Usability testing quickstart in 30 minutes
  • Taking the time to conduct usability testing allows to discover bugs at earlier stages and earn time to redesign some features.
  • Usability testing doesn’t have to be long. Even 30 minutes might be enough to identify the most critical issues and save costs and development time.
  • There are four main stages to follow to run a test: defining what should be tested, preparing a prototype, explaining to users what we want them to do, observing them.
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Demystifying Venture Designer

  • Product design, Strategy, Usability

Skills you need to become a venture designer, and beyond.

IDEAS IN BRIEF
Demystifying Venture Designer
  • Venture design goes beyond UX to turn an idea into a product by applying the venture development process and minimizing business risks
  • The venture design framework consists of 7 phases to help focus on product design and scale
  • Venture designers’ job is not only about optimizing UX, but also maximizing the total value delivered. That’s why a venture designer has to develop a broad range of skills.

Read the full article to get more perspective on what venture design is from a venture designer.

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UX Personas are useless. Unless created properly.

  • Design, Personas, Research Methods and Techniques, Usability

Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

IDEAS IN BRIEF
UX Personas are useless. Unless created properly.
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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5 Cognitive Psychology Theories that Contribute to the Quality of UX Design

  • Behavioral Science, Customer Experience, Design Theory, Emotion, Empathy, Psychology and Human Behavior, Usability

We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.

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