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How Cognitive Science and Artificial Intelligence Are Intertwined

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Business UX Leaders, Conversational Design, Customer Experience, Data visualization, Defining AI, Design, Neurology, Neuroscience, Usability, UX Education, UX Magazine

The I in AI.

Article by Max Louwerse
IDEAS IN BRIEF
How Cognitive Science and Artificial Intelligence Are Intertwined
  • If we want to understand the mechanisms behind AI, cognitive science might come to the rescue.
  • Artificial intelligence and cognitive science have surprising similarities.
  • AI focuses on artificial minds with human minds as an example.
  • Cognitive science focuses on human minds with artificial minds as an example.
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4 min read
How Cognitive Science and Artificial Intelligence Are Intertwined

Apple Maps vs Google Maps

  • Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design

A deep dive into the map apps rivalry.

Article by Peter Ramsey
IDEAS IN BRIEF
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

Conscious AI models?

  • Accessibility, Artificial Intelligence, Augmented Reality, Behavioral Science, Customer Experience, Design, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas

If it looks like a duck…

Article by Daniel Godoy
IDEAS IN BRIEF
Conscious AI models?
  • The author uncovers what LaMDA and consciousness are, and how they correlate.
  • While exploring conscious AI models, there are a few things that need to be considered:
    • Conscious Access
    • Reflexive Processing
    • The Question of Reporting
    • Autonomy
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8 min read
Conscious AI models?

Building Delight in Your Design System

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas

There seems to be a pervasive idea that using systems to help your work will lead to everything being a homogenous, grey, functional, meh experience. But delight is important! So, how can we design our processes to make sure that delight is a key part in what makes your MVPs ‘viable’?

Article by Luke Murphy
IDEAS IN BRIEF
Building Delight in Your Design System
  • The author shares the edited version of the talk about design systems that he delivered to Design Matters in Copenhagen in September, 2022.
  • The author separates and explains the difference between “Deep Delight vs Surface Delight” in design based on the user experience of McDonalds.
  • The author explains the way the Kano model works (Noriaki Kano developed the Kano model back in the 80s that shows that customer loyalty is connected to our emotional responses to product features.
  • There are 5 types of delight according to Microsoft’s categorizations:
    • Playful experiences
    • Attractive experiences
    • Natural experiences
    • Personal experiences
    • Empowered experiences
  • The author gives tips on how to build delight into your system and how to make that delight repeatable by measuring it and not forgetting your (internal) users.
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13 min read
Building Delight in Your Design System

Age of Invisible Machines

  • Accessibility, Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, Usability, UX Education, UX Magazine

Conversational AI is the infinitely scalable interface.

Article by Cobus Greyling
IDEAS IN BRIEF
Age of Invisible Machines
  • Cobus Greyling shares his take on the new Wall Street Journal bestselling business book, Age of Invisible Machines by Robb Wilson with Josh Tyson
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3 min read
Age of Invisible Machines

Creating a Fight Club

  • Customer Experience, Design, Design Theory, Employee Experience, Employment and Hiring, Internal Company Dynamics, Usability, UX Education, UX Magazine

Making a space for healthy conflict in an organization to work through confusion and disagreement.

Article by Nate Schloesser
IDEAS IN BRIEF
Creating a Fight Club
  • The author shares ideas that helped him organize better communication within the company he was working at.
  • The author went through the following steps and processes:
    • Setting Topics
    • Choosing a Facilitator
    • Participants
    • The Structure
    • Rules of Engagement
    • Rules of Etiquette
    • Chatham House Rule
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6 min read
Creating-a-Fight-Club
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