Conversational Design, Design, Interaction Design, Mobile Applications, Product design, Product Releases and Redesigns, Usability
Striking the right balance between inspiration and innovation might be hard. Let’s explore how to effectively get inspiration from others without losing that magic spark, including some do’s and don’ts along the way.
Consumer products, Contextual User Studies, Customer Experience, Information Design and Architecture, Interaction Design, Product design, Product Releases and Redesigns, Usability, Voice & Natural Language
A case study on how Booking.com leveled up its UX through trial and error.
Introducing Voice Search Experience at Booking.com
The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
3D Graphics and Interfaces, Accessibility, Behavioral Science, Customer Experience, Design, Design Tools and Software, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Motion and Animation, Usability, UX Education, UX Magazine
Everything you need to know about what makes a button great.
Accessibility, Artificial Intelligence, Conversational Design, Customer Experience, Design, Interaction Design, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, Voice & Natural Language
Typing search queries is gradually becoming an outdated artifact of the past and voice tech is becoming more useful and promising by the day. So what other prospects await for voice tech and why is it so special? We’re about to find out!
In today’s frenetic technological age, there is less room for creativity and the one-size-fits-all approach often prevails when it comes to design.
Although automation has numerous benefits, it also over-relies on UX laws and decreases the eagerness to experiment. This, in turn, hinders innovation and promotes a restrictive UX approach that seeks to “trap” users.
UX/UI specialists have the power to reshift the focus in the current UX trends to foster creativity and give users more freedom.