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Interaction Design

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Introducing Voice Search Experience at Booking.com

  • Consumer products, Contextual User Studies, Customer Experience, Information Design and Architecture, Interaction Design, Product design, Product Releases and Redesigns, Usability, Voice & Natural Language
A case study on how Booking.com leveled up its UX through trial and error.
Article by Noa Barbiro
IDEAS IN BRIEF
Introducing Voice Search Experience at Booking.com
  • The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
  • The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
    • A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
    • After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
    • The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
    • The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
  • There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
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7 min read
Introducing Voice Search Experience at Booking.com

Designing the Perfect Button

  • 3D Graphics and Interfaces, Accessibility, Behavioral Science, Customer Experience, Design, Design Tools and Software, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Motion and Animation, Usability, UX Education, UX Magazine

Everything you need to know about what makes a button great.

Article by Domas Markevicius
IDEAS IN BRIEF
Designing the Perfect Button
  • Buttons are one of the main UI elements in interactive design and most businesses measure their success by button clicks.
  • The author covers the principles for a good button design at Wix:
    • Making a button clear
    • Making a button findable
    • Making a button identifiable
    • Maintaining clear, predictable and simple text
    • Using single icon buttons with caution
    • Minding hierarchy and emphasis
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6 min read
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Voice Search and Voice Interfaces 101

  • Accessibility, Artificial Intelligence, Conversational Design, Customer Experience, Design, Interaction Design, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, Voice & Natural Language

Typing search queries is gradually becoming an outdated artifact of the past and voice tech is becoming more useful and promising by the day. So what other prospects await for voice tech and why is it so special? We’re about to find out!

Article by Adam Fard
IDEAS IN BRIEF
Voice Search and Voice Interfaces 101
  • This article covers some essential voice search statistics, how people interact with voice interfaces, what can users do with voice and why startups should care about all of this.
  • Typing search queries is gradually becoming an outdated artifact of the past.
  • The author believes that the overwhelming consumer shift towards voice interfaces will inevitably lead to the mass adoption of this technology among startups.
  • How to Design a Voice Interface?
    • Pre-design Stage
    • The Main Design (user research, customer journey mapping, VUI competitor analysis, gathering requirements, prototyping, usability testing)
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8 min read
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I Want to Break Free

  • Customer Experience, Design Theory, Interaction Design, Product design, Visual Design

Why It’s Time to Leave UX Laws Behind

Article by Thomas Jaffe
IDEAS IN BRIEF
I Want to Break Free
  • In today’s frenetic technological age, there is less room for creativity and the one-size-fits-all approach often prevails when it comes to design.
  • Although automation has numerous benefits, it also over-relies on UX laws and decreases the eagerness to experiment. This, in turn, hinders innovation and promotes a restrictive UX approach that seeks to “trap” users.
  • UX/UI specialists have the power to reshift the focus in the current UX trends to foster creativity and give users more freedom.
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5 min read
Frame 1 UX Laws Behind

Considerations for your chatbot design

  • Conversational Design, Customer Experience, Design Theory, Interaction Design, Interface and Navigation Design, Product design

Exploring chat options can be daunting but here are some UX considerations for when refreshing or building your chatbot design.

Article by Michelle Lee
IDEAS IN BRIEF
Considerations for your chatbot design

Chatbot design has specific UX considerations to create exceptional conversations. In this article, the author recommends making sure to:

  • Be conscious of the size and placement of sticky chat elements
  • Keep the chat feature accessible without relying on a sticky chat element
  • Avoid non-user initiation of chat dialogs
  • Encourage users to search for information with an FAQ or navigational assistant prior to using live support
  • Be clear about how the user should engage with the chatbot, and adjust messaging for offline hours
  • Particular attention has to be paid to sticky chat elements, feature accessibility, pop-ups, navigation and offline assistance.

Read the full article for a breakdown of how to pay attention to these details while getting started with conversational design.

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4 min read

How We Listened to Our Users and Made a Better Product

  • Behavioral Science, Business Value and ROI, Content Strategy, Contextual User Studies, Customer Experience, Direct Observation Research, Empathy, Enterprise Products, Interaction Design
Three Tried and Tested Ways to Understand What Users Want
Article by Antonio Rotolo
IDEAS IN BRIEF
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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