Idea in Brief

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product. 


This article was originally published by Ludwig.

The famous automotive industrialist and entrepreneur Henry Ford is credited with a saying that has become very popular:

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Being a Visionary Genius

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The “Figure-Out-How-Users-Interact-With-Your-Product” Way

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Talking to Users

The Secret Ingredient