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Antonio Rotolo

CEO | Ludwig

Antonio Rotolo is a digital humanist and an archaeologist turned entrepreneur. He currently serves as the CEO at Ludwig (https://ludwig.guru), where he deals with project management and strategy. In his spare time writes and draws for Ludwig’s blog (https://ludwig.guru/blog/) or for his blog on the Huffington Post (http://www.huffingtonpost.it/antonio-rotolo/). Antonio has also 5 years of experience as a university researcher at Universidad de Granada, MIT and Universität Konstanz.

How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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