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Research Methods and Techniques

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The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check

  • Artificial Intelligence, Direct Observation Research, Research Methods and Techniques, The Evolution of Research
Article by Keren Ruth Wong
IDEAS IN BRIEF
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
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4 min read

Pilot Error, Chapanis and The Shape of Things to Come

  • Contextual User Studies, Design, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

How Alphonse Chapanis, a young psychologist, saved the lives of WWII pilots through clever design.

Article by David Hall
IDEAS IN BRIEF
Pilot Error, Chapanis and The Shape of Things to Come
  • The article delves into how Alphonse Chapanis, a pioneering psychologist, transformed aircraft design during World War II. The author expertly illustrates the power of thoughtful design in high-pressure environments.
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5 min read

Why We Need 11 Usability Heuristics

  • Design, Research Methods and Techniques, The Evolution of Research, The rise of design
Article by Jim Ekanem
IDEAS IN BRIEF
Why We Need 11 Usability Heuristics
  • The article critically examines the 10 Usability Heuristics by Jakob Nielsen, highlighting their limitations in addressing current technological advancements and societal contexts.
  • The author proposes an additional heuristic called “Accessibility and Inclusion” to bridge the gap and emphasize the need for designers to prioritize equal access and consider social identities and biases.
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9 min read

Understand And Define Users With The User Profile Model

  • Personas, Research Methods and Techniques, The Evolution of Research, UX Education
Article by Jessica Sherratt
IDEAS IN BRIEF
Understand And Define Users With The User Profile Model
  • The article covers the evolution of user research and the importance of effective personas, as it explores the user profile model and how it can help teams gain valuable insights to create customer-centric products and services.
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11 min read

The Hidden Risks of Leveraging OpenAI’s GPT in Your Machine Learning Pipelines

  • Artificial Intelligence, Defining AI, New and Emerging Technologies, Privacy and Data Security, Research Methods and Techniques, Research Tools and Software

Discover four major risks that everyone should be aware of when incorporating generative AI into their ML modeling.

Article by Justin Swansburg
IDEAS IN BRIEF
The Hidden Risks of Leveraging OpenAI’s GPT in Your Machine Learning Pipelines
  • The article covers four major risks that everyone should be aware of when incorporating generative AI into their ML modeling:
    • Randomness
    • Target leakage
    • Hallucination
    • Topic Drift
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6 min read

Empathy Porn. And How To Avoid It.

  • Behavioral Science, Design, Empathy, Research Methods and Techniques, The Evolution of Research

Empathy. It’s critical that we use empathy in all of our design and innovation work to provide true value to people in order to make their lives better.

Article by Rich Nadworny
IDEAS IN BRIEF
Empathy Porn. And How To Avoid It.
  • Empathy is a critical tool for designers and innovators to create positive change in people’s lives when used productively, not self-indulgently.
  • Many organizations engage in “empathy porn,” in which they use empathy solely for their own self-fulfillment, which leads to gathering useless insights that sit unused on a digital shelf.
  • The ultimate goal of empathy in design and innovation should be to take action to improve people’s experiences and lead to the creation of something new that provides value to others.
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3 min read
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