Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Research Methods and Techniques

Research Methods and Techniques

See All Topics
Read these first

No, AI User Research is Not “Better Than Nothing”—It’s Much Worse

  • Artificial Intelligence, Defining AI, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

Synthetic insights are not research. They are the fastest path to destroy the margins on your product.

Article by Pavel Samsonov
IDEAS IN BRIEF
No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
  • The article critiques the growing trend of substituting human-centered design processes with AI-generated insights, highlighting the potential pitfalls and implications for design quality and user experience.
Read Article →
Share
Share:No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
6 min read

7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]

  • Direct Observation Research, Employee Experience, Employment and Hiring, Research Methods and Techniques
Article by Daria Krasovskaya
IDEAS IN BRIEF
7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]
  • The article provides a thorough exploration of common UX research recruiting pitfalls and offers practical advice from seasoned professionals to enhance recruitment strategies and ensure reliable research outcomes.
Read Article →
Share
Share:7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]
11 min read

How to Think About UX Research Failures

  • Research Methods and Techniques, The Evolution of Research, Things UX People Like, UX Education

A framework for diagnosing a study with conflicting or misleading results, and what to do about it.

Article by Lawton Pybus
IDEAS IN BRIEF
How to Think About UX Research Failures
  • The article examines how UX research studies can fail due to issues in design, analysis, and generalization, using case studies to highlight each category’s importance in maintaining research integrity and relevance.
Read Article →
Share
Share:How to Think About UX Research Failures
6 min read

8 Key Metrics to Measure and Analyze in UX Research

  • Analytics and Tracking, Research Methods and Techniques, Research Tools and Software, The Evolution of Research
Article by Eleanor Hecks
IDEAS IN BRIEF
8 Key Metrics to Measure and Analyze in UX Research
  • The article outlines eight essential metrics for effective UX research, ranging from time on page to social media saturation
  • The author emphasizes the significance of these metrics in enhancing user experience and boosting brand growth.

Read Article →
Share
Share:8 Key Metrics to Measure and Analyze in UX Research
6 min read

What Makes Users Adopt a New Feature or Tool?

  • Research Methods and Techniques, The Evolution of Research, User Adoption

How UX teams can provide key insights using technology adoption models

Article by Lawton Pybus
IDEAS IN BRIEF
What Makes Users Adopt a New Feature or Tool?
  • The article explores the evolution of technology adoption theories, focusing on models like Diffusion of Innovations, TAM, TAM 2 and 3, UTAUT, and HMSAM, providing UX practitioners with tools to understand and enhance user behavior in product development.
Read Article →
Share
Share:What Makes Users Adopt a New Feature or Tool?
6 min read

The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check

  • Artificial Intelligence, Direct Observation Research, Research Methods and Techniques, The Evolution of Research
Article by Keren Ruth Wong
IDEAS IN BRIEF
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
Read Article →
Share
Share:The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
4 min read
✕

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Tell us about you. Enroll in the course.

    ✕

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

    Accept policy