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How do you know if there’s still room for improvement?

Law of diminishing returns, design and decision making
How do you know if there is still room for improvement in the experiences you design?
  • The law of diminishing returns, a widely used concept in Economics that shows the relationship between investment (time, money, resources) and benefits can help Designers, UXers and Product Owners/Managers make better design, product and business decisions.
  • The Law of Diminishing returns is a bell curve:
    • Section 1 – curving upwards: is the fastest growing part of the curve, which means that efforts invested provide a more than proportional return.
    • Section 2 – leveling off: along this part of the curve we still see returns on our investment, and will keep decreasing as we approach section 3, as the curve becomes less and less steep.
    • Section 3 – curving downwards: here the slope starts to go down, meaning that our efforts stop having positive returns. This means it doesn’t make sense to keep investing (effort, resources, etc.).
  • Knowing how this curve works and where in the curve your problem lies is key so you don’t invest effort into something that doesn’t make sense to optimize. 

Read the full article to learn more about the different ways that the law of diminishing returns can be applied to design problems.

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You can never know how your users will use the app in real-life situations. Intercept offers quick and easy evaluation – combine with longer studies to the best results.

Product Validation In A Real-Life Scenario: Intercept Field Study

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Great products aren’t magically conceived. They’re molded over time by observing and understanding people in order to identify core needs and thoughtfully solve for them.

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