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Research Methods and Techniques

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How Alphonse Chapanis, a young psychologist, saved the lives of WWII pilots through clever design.

Article by David Hall
Pilot Error, Chapanis and The Shape of Things to Come
  • The article delves into how Alphonse Chapanis, a pioneering psychologist, transformed aircraft design during World War II. The author expertly illustrates the power of thoughtful design in high-pressure environments.
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5 min read
Article by Jim Ekanem
Why We Need 11 Usability Heuristics
  • The article critically examines the 10 Usability Heuristics by Jakob Nielsen, highlighting their limitations in addressing current technological advancements and societal contexts.
  • The author proposes an additional heuristic called “Accessibility and Inclusion” to bridge the gap and emphasize the need for designers to prioritize equal access and consider social identities and biases.
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9 min read
Article by Jessica Sherratt
Understand And Define Users With The User Profile Model
  • The article covers the evolution of user research and the importance of effective personas, as it explores the user profile model and how it can help teams gain valuable insights to create customer-centric products and services.
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11 min read

Discover four major risks that everyone should be aware of when incorporating generative AI into their ML modeling.

Article by Justin Swansburg
The Hidden Risks of Leveraging OpenAI’s GPT in Your Machine Learning Pipelines
  • The article covers four major risks that everyone should be aware of when incorporating generative AI into their ML modeling:
    • Randomness
    • Target leakage
    • Hallucination
    • Topic Drift
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6 min read

Empathy. It’s critical that we use empathy in all of our design and innovation work to provide true value to people in order to make their lives better.

Article by Rich Nadworny
Empathy Porn. And How To Avoid It.
  • Empathy is a critical tool for designers and innovators to create positive change in people’s lives when used productively, not self-indulgently.
  • Many organizations engage in “empathy porn,” in which they use empathy solely for their own self-fulfillment, which leads to gathering useless insights that sit unused on a digital shelf.
  • The ultimate goal of empathy in design and innovation should be to take action to improve people’s experiences and lead to the creation of something new that provides value to others.
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3 min read

As a fundamental requirement for creating optimized UX, user testing for mobile apps is no different to user testing for any other product. 

Article by Joe Bland
Tips and Tricks for Mastering the Art of Mobile App User Testing
  • The article explores the optimal procedure of conducting mobile user testing effectively.
  • The key steps of mobile app user testing include:
    • Defining your target audiences;
    • Selecting an appropriate mobile user testing method;
    • Creating a mobile app user testing plan;
    • Identifying the key metrics to track;
    • Choosing mobile application user testing tools;
    • Recruiting participants and running user testing sessions;
    • Observing and documenting user behavior;
    • Analyzing the user testing results.
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12 min read

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