Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Research Methods and Techniques

Read these first

Discover four major risks that everyone should be aware of when incorporating generative AI into their ML modeling.

Article by Justin Swansburg
The Hidden Risks of Leveraging OpenAI’s GPT in Your Machine Learning Pipelines
  • The article covers four major risks that everyone should be aware of when incorporating generative AI into their ML modeling:
    • Randomness
    • Target leakage
    • Hallucination
    • Topic Drift
Share:The Hidden Risks of Leveraging OpenAI’s GPT in Your Machine Learning Pipelines
6 min read

Empathy. It’s critical that we use empathy in all of our design and innovation work to provide true value to people in order to make their lives better.

Article by Rich Nadworny
Empathy Porn. And How To Avoid It.
  • Empathy is a critical tool for designers and innovators to create positive change in people’s lives when used productively, not self-indulgently.
  • Many organizations engage in “empathy porn,” in which they use empathy solely for their own self-fulfillment, which leads to gathering useless insights that sit unused on a digital shelf.
  • The ultimate goal of empathy in design and innovation should be to take action to improve people’s experiences and lead to the creation of something new that provides value to others.
Share:Empathy Porn. And How To Avoid It.
3 min read

As a fundamental requirement for creating optimized UX, user testing for mobile apps is no different to user testing for any other product. 

Article by Joe Bland
Tips and Tricks for Mastering the Art of Mobile App User Testing
  • The article explores the optimal procedure of conducting mobile user testing effectively.
  • The key steps of mobile app user testing include:
    • Defining your target audiences;
    • Selecting an appropriate mobile user testing method;
    • Creating a mobile app user testing plan;
    • Identifying the key metrics to track;
    • Choosing mobile application user testing tools;
    • Recruiting participants and running user testing sessions;
    • Observing and documenting user behavior;
    • Analyzing the user testing results.
Share:Tips and Tricks for Mastering the Art of Mobile App User Testing
12 min read

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

Article by Aaron Christopher
The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
Share:The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
8 min read

Every UX research method should generate new insights about the people we study and allow us to refine our understanding of the problems our products are trying to solve. Distinguishing “generative” and “evaluative” studies doesn’t always make sense. 

Article by Lindsey Wallace
Stop Dividing Generative and Evaluative Research 
  • UX research is a strange thing, being divided into “generative” and “evaluative” studies, the former conducted ideally early in product development, the latter further along in the process.
  • The author shares some ways to expand requests for evaluative research into research with generative insights.
  • Here are some tips that might help you conduct your qualitative research session:
    • Begin by asking users “casual” questions to build rapport.
    • Ask them about their favorite and least favorite parts of their job, to walk me through a typical day.
    • Try to orient the concept test around them.
    • Ask stupid questions when people react to a concept.
Share:Stop Dividing Generative and Evaluative Research 
8 min read

SAP Research Labs present the top trends and highlights for 2022

Article by Malini Leveque
Top 5 Trends in User Research & Insights
  • The author presents the top trends and highlights by SAP Research Labs for 2022:
    • Remote user research is the new form
    • Accessibility, diversity and inclusion are becoming more mainstream
    • The demand for measurement and evidence-based product experience strategy continues to grow
    • Exponential growth in experience data is driving demand and investment in data science and machine learning at cloud speed
    • User research is the new culture of learning, practiced by all
Share:Top 5 Trends in User Research & Insights
5 min read
Top-5-Trends-in-User-Research-Insights

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and