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Research Methods and Techniques

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Understand And Define Users With The User Profile Model

  • Personas, Research Methods and Techniques, The Evolution of Research, UX Education
Article by Jessica Sherratt
IDEAS IN BRIEF
Understand And Define Users With The User Profile Model
  • The article covers the evolution of user research and the importance of effective personas, as it explores the user profile model and how it can help teams gain valuable insights to create customer-centric products and services.
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11 min read

The Hidden Risks of Leveraging OpenAI’s GPT in Your Machine Learning Pipelines

  • Artificial Intelligence, Defining AI, New and Emerging Technologies, Privacy and Data Security, Research Methods and Techniques, Research Tools and Software

Discover four major risks that everyone should be aware of when incorporating generative AI into their ML modeling.

Article by Justin Swansburg
IDEAS IN BRIEF
The Hidden Risks of Leveraging OpenAI’s GPT in Your Machine Learning Pipelines
  • The article covers four major risks that everyone should be aware of when incorporating generative AI into their ML modeling:
    • Randomness
    • Target leakage
    • Hallucination
    • Topic Drift
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6 min read

Empathy Porn. And How To Avoid It.

  • Behavioral Science, Design, Empathy, Research Methods and Techniques, The Evolution of Research

Empathy. It’s critical that we use empathy in all of our design and innovation work to provide true value to people in order to make their lives better.

Article by Rich Nadworny
IDEAS IN BRIEF
Empathy Porn. And How To Avoid It.
  • Empathy is a critical tool for designers and innovators to create positive change in people’s lives when used productively, not self-indulgently.
  • Many organizations engage in “empathy porn,” in which they use empathy solely for their own self-fulfillment, which leads to gathering useless insights that sit unused on a digital shelf.
  • The ultimate goal of empathy in design and innovation should be to take action to improve people’s experiences and lead to the creation of something new that provides value to others.
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3 min read

Tips and Tricks for Mastering the Art of Mobile App User Testing

  • Contextual User Studies, Interviews, Mobile Applications, Mobile Technology, Research Methods and Techniques, Research Tools and Software, User Acceptance Testing

As a fundamental requirement for creating optimized UX, user testing for mobile apps is no different to user testing for any other product. 

Article by Joe Bland
IDEAS IN BRIEF
Tips and Tricks for Mastering the Art of Mobile App User Testing
  • The article explores the optimal procedure of conducting mobile user testing effectively.
  • The key steps of mobile app user testing include:
    • Defining your target audiences;
    • Selecting an appropriate mobile user testing method;
    • Creating a mobile app user testing plan;
    • Identifying the key metrics to track;
    • Choosing mobile application user testing tools;
    • Recruiting participants and running user testing sessions;
    • Observing and documenting user behavior;
    • Analyzing the user testing results.
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12 min read

The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence

  • Behavioral Science, Emotion, Human factors, Psychology and Human Behavior, Research Methods and Techniques, UX Education

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

Article by Aaron Christopher
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The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
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8 min read

Stop Dividing Generative and Evaluative Research 

  • Customer Experience, Design, Design Theory, Research Methods and Techniques, The Evolution of Research, UX Education

Every UX research method should generate new insights about the people we study and allow us to refine our understanding of the problems our products are trying to solve. Distinguishing “generative” and “evaluative” studies doesn’t always make sense. 

Article by Lindsey Wallace
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Stop Dividing Generative and Evaluative Research 
  • UX research is a strange thing, being divided into “generative” and “evaluative” studies, the former conducted ideally early in product development, the latter further along in the process.
  • The author shares some ways to expand requests for evaluative research into research with generative insights.
  • Here are some tips that might help you conduct your qualitative research session:
    • Begin by asking users “casual” questions to build rapport.
    • Ask them about their favorite and least favorite parts of their job, to walk me through a typical day.
    • Try to orient the concept test around them.
    • Ask stupid questions when people react to a concept.
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8 min read
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