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Process notes of creating an online magazine for a female professional.
While methods and processes remain important, what is essential for changing how we design is having a commitment to an objective, a mindset, a motivation that can help us reflect on and critique how we do our work. 3 big critiques of commonly held assumptions that drive the design process and the corresponding mindset shifts that are emerging around these critiques.
Imagine a situation — you fancy a night out, so you do your hair or makeup, carefully take the time to pick out the best clothes for the occasion or put some perfume on, and then, instead of heading out, you just stand in your own hall, at the front door the whole night. This is your research without properly sharing the findings. You did all the preparations and all the work but the impact is not there.
Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.
Feeling like a fraud? Everyone can experience impostor syndrome when trying something new and user researchers aren’t an exception. However, there are ways to ease this feeling and embrace the fear of failure. It’s time we started dealing with impostor syndrome. Let’s find out the ways to do that.
Despite the evangelizing efforts of industry thought leaders, the qualitative research methodologies of academia is not the ethnography that is practiced in the private sector. So how do we apply ethnographic research in the private sector as an approach and not method? — Great question. Read to find out.
