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Research Methods and Techniques

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UXR Futures: Up and Coming Industries Where User Researchers are Needed

  • Behavioral Science, Customer Experience, Research Methods and Techniques, Usability, UX Education, UX Magazine

Want to be at the forefront of UX Research? Here are 10 quickly-developing sectors that will need the expertise of user experience researchers in the nearest future.

Article by Cris Kubli
IDEAS IN BRIEF
UXR Futures: Up and Coming Industries Where User Researchers are Needed
  • Technology is one of the things that accelerate that process of humankind improvement.
  • The author presents 10 quickly-developing sectors that will need the expertise of user experience researchers:
    1. Cryptocurrency and decentralized finance
    2. Transportation
    3. Space
    4. Green tech
    5. Cybersecurity
    6. AI and robotics
    7. Biomedicine and healthcare
    8. Global trade
    9. Entertainment
    10. Web 3
  • It is paramount to have UX researchers across all tech sectors, as they are capable of leading organizations with a user-centered mindset.
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6 min read
UXR Futures: Up and coming industries where user researchers are needed

Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research

  • Contextual User Studies, Customer Experience, Design, Design Theory, Interviews, Product design, Project Management, Research Methods and Techniques

Has UX research ever been the priority for your stakeholders? If not, here are some ways to convey its significance.

Article by Sofya Savkina
IDEAS IN BRIEF
Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research
  • When stakeholders have insights around user needs, goals and behaviors, the team can make evidence-based decisions.
  • One of the most common pain points are having to communicate and prove the value of UX and user research to leadership.
  • One author shares some ideas to overcome this:
    1. Understand the “why” behind the push-back
    2. Speak your stakeholders’ language
    3. Don’t fight the battle alone
    4. Find and use tools made by the government, for the government
    5. Identify quick wins to show the value of UX faster
    6. Get better value for stakeholders out of the user research
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5 min read

4 Ways to expand the impact of UX research across an organization

  • Research Methods and Techniques

How can we make research insights reach everyone who would actually benefit from them?

Article by Sofia Linse
IDEAS IN BRIEF
4 Ways to expand the impact of UX research across an organization

UX research is successful when results are promptly made available and actionable within the organization. Some common obstacles include tight deadlines and information fatigue. Here are four measures that might help to use UX research insights more effectively:

  1. Reflecting on which team will benefit most from the insights
  2. Delivering them in digestible formats
  3. Actively involving customer-facing departments
  4. Organizing customer feedback

Read the full article to learn about how to use these tips in your next research project.

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5 min read

6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher

  • Design, Empathy, Human factors, Personas, Product design, Remote Research, Research Methods and Techniques

A few tips by a UX researcher on how to make the utmost of remote interviews

Article by Michelle Natalie Susanto
IDEAS IN BRIEF
6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher
  • In the past year, UX researchers encountered numerous challenges because of the new shift to remote work.
  • Some of the major issues consisted in recruiting respondents, online ghosting, unstable internet connection, and misunderstandings, among others.
  • Gaining some additional data beyond the interview, or repetitively communicating your question might prevent some of the problems and allow to run the interview efficiently for both sides.

Read the full article for perspective from a UX researcher on six relatable struggles of remote interview sessions and ideas on how to solve them.

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8 min read

Prioritizing Problems to Inform Product Design

  • Product design, Psychology and Human Behavior, Research Methods and Techniques, Team Dynamics

What if we shift the focus from solutions to problems? A view on UX research and why prioritizing problems pays off in the long run

Article by David Lick, Julia Barrett
IDEAS IN BRIEF
Prioritizing Problems to Inform Product Design
  • Focusing on solutions as you start UX research might lead to misunderstanding or overlooking user problems, which in turn, damages the whole design and development process.
  • To decrease the risk of poorly developed solutions and costly adjustments, it’s necessary to invest time and effort in discovering user problems and pain points, clearly distinguish them from users’ goals, and use diverse research methods.
  • Although focusing on pain points might seem more time-consuming initially, problems are more concrete, easier to uncover, and ultimately are the source for meaningful solutions.

Read the full article for perspective on how this shift from focusing on solutions to focusing on problems can be a powerful tool as you begin UX research.

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11 min read

UX Personas are Useless. Unless Created Properly

  • Design, Personas, Research Methods and Techniques, Usability

Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

Article by Adam Fard
IDEAS IN BRIEF
UX Personas are Useless. Unless Created Properly
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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