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Research Methods and Techniques

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UX Personas are Useless. Unless Created Properly

  • Design, Personas, Research Methods and Techniques, Usability

Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

Article by Adam Fard
IDEAS IN BRIEF
UX Personas are Useless. Unless Created Properly
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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5 min read

Law of diminishing returns, design and decision making

  • Behavioral Science, Business Value and ROI, Contextual User Studies, Design Theory, Research Methods and Techniques

How do you know if there’s still room for improvement?

Article by Sol Mesz
IDEAS IN BRIEF
Law of diminishing returns, design and decision making
How do you know if there is still room for improvement in the experiences you design?
  • The law of diminishing returns, a widely used concept in Economics that shows the relationship between investment (time, money, resources) and benefits can help Designers, UXers and Product Owners/Managers make better design, product and business decisions.
  • The Law of Diminishing returns is a bell curve:
    • Section 1 – curving upwards: is the fastest growing part of the curve, which means that efforts invested provide a more than proportional return.
    • Section 2 – leveling off: along this part of the curve we still see returns on our investment, and will keep decreasing as we approach section 3, as the curve becomes less and less steep.
    • Section 3 – curving downwards: here the slope starts to go down, meaning that our efforts stop having positive returns. This means it doesn’t make sense to keep investing (effort, resources, etc.).
  • Knowing how this curve works and where in the curve your problem lies is key so you don’t invest effort into something that doesn’t make sense to optimize. 

Read the full article to learn more about the different ways that the law of diminishing returns can be applied to design problems.

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5 min read

Product Validation In A Real-Life Scenario: Intercept Field Study

  • Accessibility, Conversational Design, Design, Design Tools and Software, Product design, Research Methods and Techniques, Usability, User Adoption

You can never know how your users will use the app in real-life situations. Intercept offers quick and easy evaluation – combine with longer studies to the best results.

Article by Bence Mózer
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Product Validation In A Real-Life Scenario: Intercept Field Study

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Product Validation In A Real-Life Scenario: Intercept Field Study

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6 Ways UX Researchers can be Advocates for Humans

  • Emotion, Empathy, Human factors, Remote Research, Research Methods and Techniques

In order for UX to be truly human-centric, we shouldn’t just interact with humans in the process. We really need to actively be advocates for them.

Article by Michelle Nguyen
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5 min read

Using Data to Build Better Products

  • Analytics and Tracking, Consumer products, Decision Architecture, Development, Product design, Remote Research, Research Methods and Techniques, Strategy, The Evolution of Research

Great products aren’t magically conceived. They’re molded over time by observing and understanding people in order to identify core needs and thoughtfully solve for them.

Article by Meghan Wenzel
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5 min read
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