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Research Methods and Techniques

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How do you know if there’s still room for improvement?

Article by Sol Mesz
Law of diminishing returns, design and decision making
How do you know if there is still room for improvement in the experiences you design?
  • The law of diminishing returns, a widely used concept in Economics that shows the relationship between investment (time, money, resources) and benefits can help Designers, UXers and Product Owners/Managers make better design, product and business decisions.
  • The Law of Diminishing returns is a bell curve:
    • Section 1 – curving upwards: is the fastest growing part of the curve, which means that efforts invested provide a more than proportional return.
    • Section 2 – leveling off: along this part of the curve we still see returns on our investment, and will keep decreasing as we approach section 3, as the curve becomes less and less steep.
    • Section 3 – curving downwards: here the slope starts to go down, meaning that our efforts stop having positive returns. This means it doesn’t make sense to keep investing (effort, resources, etc.).
  • Knowing how this curve works and where in the curve your problem lies is key so you don’t invest effort into something that doesn’t make sense to optimize. 

Read the full article to learn more about the different ways that the law of diminishing returns can be applied to design problems.

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5 min read

You can never know how your users will use the app in real-life situations. Intercept offers quick and easy evaluation – combine with longer studies to the best results.

Article by Bence Mózer
Product Validation In A Real-Life Scenario: Intercept Field Study

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10 min read
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In order for UX to be truly human-centric, we shouldn’t just interact with humans in the process. We really need to actively be advocates for them.

Article by Michelle Nguyen
Share:6 Ways UX Researchers can be Advocates for Humans
5 min read
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Great products aren’t magically conceived. They’re molded over time by observing and understanding people in order to identify core needs and thoughtfully solve for them.

Article by Meghan Wenzel
Share:Using Data to Build Better Products
5 min read
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Do you want to have better conversations? User researchers have superpowers that can help you in day-to-day communication.

Article by Maria Jäärats
Share:3 Tricks From UX Research That Can Help You Have Better Conversations
4 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

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