UX writers are people who write for better user experience, and it is their job to present information that would allow the user to navigate the product successfully.

From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.

UI has to make a huge visual difference between warning, an alert and a success.

The Covid-19 pandemic has put the whole world in a tizzy. It is time we looked at our situation as a Design Thinking challenge.

Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.

The best and most effective use and impact for many people is to incorporate design thinking techniques into their day jobs.