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How Your Brand Experience Affects The User Experience

Article by Ali Abdu
4 min read
  • Customer Experience, Marketing and Brand, Product design, UX Education
IDEAS IN BRIEF
How Your Brand Experience Affects The User Experience
  • While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
  • Branding is vital for a number of reasons:
    • it creates a feeling of trust;
    • it helps a customer to make a decision when comparing products from different companies.
  • There are various UX factors that are highly influenced by branding:
    • the logo and company colors;
    • the branding style;
    • the details of design.
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Can Human-AI Collaboration Enhance Empathy?

Article by Marlynn Wei
5 min read
  • Contextual User Studies, Defining AI, Emotion, Empathy
IDEAS IN BRIEF
Can Human-AI Collaboration Enhance Empathy?
  • The author analyzes the recent study on the opportunity for open-ended, social, creative empathic discussions to benefit from feedback-driven, AI-in-the-loop writing systems.
  • Due to AI systems’ difficulty in comprehending complex human emotions and the open-ended nature of these jobs, such human-AI collaboration poses difficulties for more difficult, creative tasks, like carrying out empathetic discussions.
  • The author names a number of design opportunities and challenges when it comes to developing AI systems that support empathy.
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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

4.29 average rating

The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
 
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

4.29 average rating

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

Stop Sprinting and Start Jamming

  • Design, Design Theory, Simplicity, Strategy, The rise of design, UX Education

Learn how jamming provides huge benefits to innovation efforts.

IDEAS IN BRIEF
Stop Sprinting and Start Jamming
  • Jamming when designing promotes experimentation and teamwork while sprinting can become misguided and unrealistic.
  • The author draws an analogy between the creative process of producing music and design and shows the number of benefits of jamming:
    • Jamming removes false expectations on the team to accomplish tasks within unrealistic deadlines.
    • Jamming promotes collaboration, curiosity, and experimentation.
    • Jamming allows people to have quiet time between jams to reflect and think by themselves; this gives rise to innovative ideas within the team.
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4 min read

The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence

  • Behavioral Science, Emotion, Human factors, Psychology and Human Behavior, Research Methods and Techniques, UX Education

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

IDEAS IN BRIEF
The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
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8 min read

Stop Doing Digital Transformation

  • Project Management, Strategy, Technology for the Common Good, UX Magazine

Start using service design for organisational change.

IDEAS IN BRIEF
Stop Doing Digital Transformation
  • According to the author, there are many ways digital transformation can go wrong – ignoring the human layer, money and time disbalance, and using digitisation only.
  • The author believes that organizations should prioritize a more human-centered and experimental approach to change-making if they are to transition successfully.
  • The article covers the main concepts of successful digital transformation:
    • service design;
    • human-centered solutions;
    • lean approach.
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6 min read
Digital transformation
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