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Digital Transformation — What Exactly Is It?

Article by Sukanya P
  • Customer Experience, Design Tools and Software, Usability, UX Education, UX Magazine
IDEAS IN BRIEF
Digital Transformation — What Exactly Is It?
  • The author defines the following key terms:
    • Digital
    • Transformation
    • Digital Transformation
  • For most organizations, the goals for digital transformation can be classified into the following:
    • Improve customer experience
    • Inhance business processes
    • Develop new business models
  • Reasons why companies might decide to go for digital transformation:
    • The change in the consumer behavior due to the heavy penetration of mobiles
    • Process efficiency enabled by technology in some industries
    • Organizations that do not adapt to the newer technologies will eventually face an existential crisis
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Why I’m Launching a Co-Design Community of Practice

Article by Emma Blomkamp
  • Customer Experience, Design, Things UX People Like, UX Education, UX Magazine
IDEAS IN BRIEF
Why I’m Launching a Co-Design Community of Practice
  • The author shares her ideas and experiences that have inspired her to launch a co-design community of practice.
  • The article covers:
    • How CoDesignCo emerged
    • What difference this community aspires to create
    • The CoDesignCo offers opportunities to connect and exchange with others, using creative and participatory methods
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YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss

Article by Jennifer ODonnell
  • Accessibility, Customer Experience, Design, Empathy, Remote Research, Usability, UX Education, UX Magazine
IDEAS IN BRIEF
YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss
  • The author designed a platform to educate and support the wishes of those passing, as well as those who are left to mourn.
  • The challenge was to understand the sensitive process of EOL (End of Life) Care and what individuals need.
  • The author’s idea was to create an app that would:
    • Perform daily check-ins
    • Provide resources
    • Provide tips
    • Connect people
  • The author’s approach to this challenge was based on the design thinking process model.
  • The author of this article unpacks the research process:
    • Qualitative analysis
    • Competitive analysis & industry standards
    • User interviews
    • Ideation
    • Prototyping
  • Key takeaways:
    • Make MVP a key to staying focused
    • Keep iterating
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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

4.29 average rating

The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

4.29 average rating

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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Conversational Design

  • Accessibility, Artificial Intelligence, Customer Experience, Defining AI, Design, Usability, UX Education, UX Magazine, Visual Design, Voice & Natural Language

An ultimate guide to conversational UX (CUX). Conversational UX principles.

IDEAS IN BRIEF
Conversational Design
  • The author defines “conversational UX as a user experience that combines chat, voice or any other natural language-based technology to mimic a human conversation.”
  • The author looks at the following conversational UX Principles:
    • Affordances
    • Signifiers
    • Feedback
  • Conversational user interface & principles:
    • Cooperative Principle (discover hidden intentions)
    • Turn-Taking (give users a space to interact)
    • Context-aware (in context / out of context)
  • While designing virtual assistants, the author suggests taking two things into consideration:
    1. How to set user expectations and educate users about what their assistants can do
    2. How to help these users
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Conversational Design

Personas — Training Wheels

  • Customer Experience, Design, Personas, Usability, UX Education, UX Magazine

A persona-hater’s guide to teaching with personas

IDEAS IN BRIEF
Personas — Training Wheels
  • Personas can help build an organizations’ capacity to imagine the people who use and interact with their products.
  • The author’s take on what’s useful about personas:
    • Personas help teams build a shared language to argue with when they have to work together.
    • Personas can show teams when they need to think with a higher level of specificity.
    • Using personas helps teams create hypotheses about who our users are and what matters to them.
    • Personas give a framework that helps cross-functional teams easily understand research insights and implications.
  • Personas need never replace research, but they can be a useful tool to begin to value them enough to bring their individual success or failure into designers’ decision-making.
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Personas — training wheels

How To Make CX/UX Agile In 5 Steps

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Transition towards customer-centricity and make your UX/CX agile by following 5 steps

IDEAS IN BRIEF
How To Make CX/UX Agile In 5 Steps
  • Debbie Levitt suggests her 5 steps to transform however you’re doing Agile towards Customer-Centric Agile:
    1. Hire fully qualified CX and UX pros to do CX and UX work
    2. Hire CX/UX at a nearly 1:1 ratio with engineering
    3. Kill most meetings, five UX decision-making autonomy
    4. Estimate time and plan
    5. Tri-Track Customer-Centric Agile
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How to make CX/UX agile
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