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Nova: A Modern Publication for the Sexy Nerd

Article by Jennifer ODonnell
6 min read
  • Customer Experience, Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, UX Education, UX Magazine
IDEAS IN BRIEF
Nova: A Modern Publication for the Sexy Nerd
  • The article covers the creation of an online magazine,“NOVA” — a publication focused on spicing up the life of female professionals.
  • The author shares process notes and perspective from each of the project phases:
    • Research (qualitative research, competitor analysis, interviews, quantitate research)
    • Card Sorting
    • LOW-FI (wire framing)
    • MID-FI (edits)
    • Branding (colors, font, voice&tone, mood board)
    • Hi-Fi
  • Lessons and learnings from the project:
    • Mind spacing, especially margins
    • Balance between creativity and function in every design
    • Know when enough is enough
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How to Design a Chatbot Personality

Article by Anonymous
9 min read
  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, Design Theory, Emotion, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas, Voice & Natural Language
IDEAS IN BRIEF
How to Design a Chatbot Personality
  • The author believes personality to be the number one factor for increasing user engagement. And though your chatbot may be simple and basic, the people interacting with it tend to assign it a personality.
  • Unlike websites and mobile apps, which are designed to deliver the same experience for everyone, chatbots interact with people on a one-to-one basis.
  • The author suggests the following steps for designing a chatbot personality:
    • Start with the chatbot’s role
    • Flesh out the job description
    • Select your chatbot’s gender
    • Select your chatbot’s age
    • Create a thumbnail biography
    • Give your chatbot a name
    • Visualize your chatbot
    • Bring it to life!
  • Following this same procedure for every chatbot gives you enough of a foundation to then have the chatbot “take” a personality assessment test and then it’s just a matter of applying the personality type to your chatbot through the use of dialogue and emojis.
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The Future of Expertise in Design: Reimagining How I Show Up as an Expert in the Design Process

Article by Gabriel Mugar
10 min read
  • Customer Experience, Design, Design Theory, Persuasive Design, Research Methods and Techniques, The Evolution of Research, Usability, UX Education, UX Magazine
IDEAS IN BRIEF
The Future of Expertise in Design: Reimagining How I Show Up as an Expert in the Design Process
  • While methods and processes remain important, what is essential for changing how we design is having a commitment to an objective, a mindset, and a motivation that can help us reflect on and critique how we do our work.
  • Assumptions for expertise in design:
    1. Design impact is the value exchange with the people we learn from in research.
    2. Co-design gives people agency in the design process
    3. A beginners’ mindset helps us see challenges with fresh eyes
  • The author explores three shifts that make him reimagine how he shows up as an expert and decision maker:
    • Shift #1: Go from transactional to mutually beneficial engagement in research.
    • Shift #2: Move from gathering participant feedback to being participant-guided.
    • Shift #3: Instead of focusing on people, focus on people in systems.
  • Сommunity-led design methods give designers an opportunity to reimagine how their expertise and skills can be more meaningful.
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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

4.29 average rating

The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

4.29 average rating

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

Strategy is Delivery. What I Learned About Designing Digital Services Last Year.

Is delivery really more important than strategy? And what if “strategy is delivery”? Here is what we’re about to find out. 

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Strategy is Delivery. What I Learned About Designing Digital Services Last Year.
  • The article covers the following questions:
    1. Why delivery is so important?
    2. Why product thinking is not the enemy of service design?
    3. How can agile help service design?
  • The author unpacks her key learnings from the past year:
    • Nothing is more important than delivery, not even strategy.
    • Build product-first in order to design for end-to-end services.
    • Service design is bad at implementation, agile will help remedy it.
    • Support the growth of Product Owners and get your MVP definitions right.
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13 min read
Strategy is delivery. What I learned about designing digital services last year

The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team

  • Customer Experience, Design, Design Tools and Software, Employee Experience, Employment and Hiring, Usability, UX Education, UX Magazine

With the start of Covid-19 two years ago, we at ABN AMRO Innovation set up a remote-first UX team from scratch. And guess what? It works! Here’s how we successfully went from zero to a team of seven.

 
IDEAS IN BRIEF
The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team
  • This article outlines the three ingredients you need to set up a remote UX team:
    1. Purpose
    2. People
    3. Process
  • Keeping the aspects above in mind can help you to deliver value and create products that people will actually use.
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14 min read
The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team

In the Garden of Hyperautomation

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, UX Education, UX Magazine, UX World Changing Ideas

An odyssey exploring two possible outcomes for civilization as conversational AI takes hold—one brimming with the bright possibilities of user-controlled data, the other, decidedly dystopian.

IDEAS IN BRIEF
In the Garden of Hyperautomation
  • Henry Comes-Pritchett explores two possible futures of hyperautomation: a self-custodial utopia, and a data-driven dystopia.
  • Comes’-Pritchett takes readers on a journey inspired by a sneak peek at, Age of Invisible Machines, an upcoming book by celebrated tech leader and design pioneer, Robb Wilson.
  • A philosophical treatise starts an odyssey that spans the breadth of possible civilizations, meeting the average people that inhabit them and observing their trials and tribulations.
  • The reader is ultimately left to decide what state of affairs they would prefer, with a call to action inviting those willing to change the world to start doing the work now.
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25 min read
AI Tale of Two Topias
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