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Invisible Machines Podcast: AI Needs UX

Robb and Josh talk about the changing nature of experience design as conversational AI becomes a fundamental part of the technology we encounter on a daily basis.

by UX Magazine Staff
1 min read

Bring out your dead!

Article by Rich Nadworny
3 min read
  • Design, Design Theory, The rise of design, Things UX People Like
IDEAS IN BRIEF
Bring out your dead!
  • From author’s perspective, labeling concepts or practices as “dead” has become commonplace, but such claims are often superficial and driven by commercial interests.
  • The media industry tends to favor sensationalism over substantive analysis, which can lead to oversimplification of complex issues.
  • The excitement of design and innovation lies in its evolution and rediscovery, as it continuously gets better through trial and error over time. It’s important to critically evaluate trends and consider the broader context.
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Tips and Tricks for Mastering the Art of Mobile App User Testing

Article by Joe Bland
12 min read
  • Contextual User Studies, Interviews, Mobile Applications, Mobile Technology, Research Methods and Techniques, Research Tools and Software, User Acceptance Testing
IDEAS IN BRIEF
Tips and Tricks for Mastering the Art of Mobile App User Testing
  • The article explores the optimal procedure of conducting mobile user testing effectively.
  • The key steps of mobile app user testing include:
    • Defining your target audiences;
    • Selecting an appropriate mobile user testing method;
    • Creating a mobile app user testing plan;
    • Identifying the key metrics to track;
    • Choosing mobile application user testing tools;
    • Recruiting participants and running user testing sessions;
    • Observing and documenting user behavior;
    • Analyzing the user testing results.
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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

4.29 average rating

The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
 
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

4.29 average rating

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

The Leadership Leverage Points In A Design And Innovation System

  • Design, Personal and Professional Development, Project Management, Psychology and Human Behavior

The insights on how leadership can make or break innovation and design projects.

IDEAS IN BRIEF
The Leadership Leverage Points In A Design And Innovation System
  • According to the author, ,weaknesses in the design thinking process can often be traced back to leadership’s failure to support the project.
  • Leaders can maximize their impact on innovation and design by creating a compelling story, being clear about the consequences of not buying in, and implementing ongoing assessments to amplify successful practices.
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4 min read

Using AI to Break Down Barriers in UX Design

  • Accessibility, Artificial Intelligence, Design, Technology, Usability
IDEAS IN BRIEF
Using AI to Break Down Barriers in UX Design
  • In the article, the author explores the potential AI has to enhance accessibility in UX design by learning and adapting to individual users with disabilities.
  • The article covers these 7 techniques for enhancing accessibility with AI:
    • Text-to-Speech and Speech-to-Text
    • Image Recognition and Description
    • Voice Recognition
    • Personalization and Adaptation
    • Predictive Text and Autocomplete
    • Context-Aware Computing
    • Assistive Technologies
  • The demand for accessible and inclusive design will continue to increase, making it crucial for designers and developers to stay up-to-date on the latest advances in AI and accessibility.
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11 min read

The Power of Localization in User Experience

  • Consumer products, Contextual User Studies, Customer Experience, Global Products and Localization, User Adoption, UX Education

How adapting our products to different locations led to better business results and happier users.

IDEAS IN BRIEF
The Power of Localization in User Experience
  • In the article, the author describes how Wix, with over 238 million users, focuses on providing a localized experience for their non-English-speaking users.
  • Good localization builds trust with users, which benefits the business in the long run. The article demonstrates how Wix adapts to Japanese, French, Brazilian, and other cultures.
  • The author gives advice on how to promote localization in your own company:
    • Raise awareness of its importance and value.
    • Consider factors such as language, cultural sensitivity, currency, date formats, gender, and local etiquette.
    • Attribute resources to localization and involve them in the design process early on.
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5 min read
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