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Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation

Article by Sreya Majumdar
3 min read
  • Apple, Design Theory, The rise of design
IDEAS IN BRIEF
Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation
  • The article explores Design Thinking’s transformative role in business innovation, using Apple’s case as a prime example, and introduces a forward-looking sustainable framework for assessing innovation.
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The 4 Degrees of Anthropomorphism of Generative AI

Article by Sarah Gibbons
8 min read
  • Artificial Intelligence, Direct Observation Research, Generative AI
IDEAS IN BRIEF
The 4 Degrees of Anthropomorphism of Generative AI
  • The article delves into a qualitative usability study of ChatGPT, uncovering degrees of AI anthropomorphism in user behaviors.
  • The authors identify four levels — Courtesy, Reinforcement, Roleplay, and Companionship — providing insights into how users interact with and perceive generative AI.

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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

4.29 average rating

The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
 
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

4.29 average rating

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

The Inflation of AI: Is More Always Better?

  • Artificial Intelligence, Defining AI, Generative AI

New ML models emerge hourly but this fast pace comes with drawbacks; hypothesis-driven development can help to mitigate those.

Article by Benjamin Thurer
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The Inflation of AI: Is More Always Better?
  • The article challenges the need for the rapid growth of AI and ML models, highlighting risks and advocating for hypothesis-driven development to ensure meaningful contributions, enhance quality, and foster innovation in the AI community.
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7 min read

Media Overload is Causing Design “Generification”

  • Design, Interaction Design, Interface and Navigation Design, UX Magazine, Visual Design

Why does everything look the same?

Article by Michael F. Buckley
IDEAS IN BRIEF
Media Overload is Causing Design “Generification”
  • The article explores the impact of streaming media on contemporary design, arguing that the proliferation of personalized content has eroded a shared cultural experience, contributing to a perceived decline in design originality and character.
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4 min read

AI for UX: Getting Started

  • Artificial Intelligence, New and Emerging Technologies, Technology for the Common Good, Things UX People Like, UX Education, UX World Changing Ideas

Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.

Article by Kate Moran
IDEAS IN BRIEF
AI for UX: Getting Started
  • The article delves into the urgent need for UX professionals to embrace AI, outlining tools, applications, and considerations.
  • The authors emphasize:
    • starting small;
    • gaining hands-on experience;
    • the symbiotic relationship between AI and human judgment in enhancing user experiences.

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16 min read
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