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Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research

Article by Sofya Savkina
  • Contextual User Studies, Customer Experience, Design, Design Theory, Interviews, Product design, Project Management, Research Methods and Techniques
IDEAS IN BRIEF
Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research
  • When stakeholders have insights around user needs, goals and behaviors, the team can make evidence-based decisions.
  • One of the most common pain points are having to communicate and prove the value of UX and user research to leadership.
  • One author shares some ideas to overcome this:
    1. Understand the “why” behind the push-back
    2. Speak your stakeholders’ language
    3. Don’t fight the battle alone
    4. Find and use tools made by the government, for the government
    5. Identify quick wins to show the value of UX faster
    6. Get better value for stakeholders out of the user research
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Design Principles for a New AI World

Article by Ovetta Sampson
  • Artificial Intelligence, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design
IDEAS IN BRIEF
Design Principles for a New AI World
  • In the AI era, designers are taking on even larger responsibility.
  • It’s high time design stepped into the new era and a new framework that’s wider, more equitable, and pluralistic compared to what we’ve witnessed before.
  • In this article, Ovetta Sampson, Vice-President of Machine Learning Experience Design at Capital One, reworks the “10 Commandments of Good Design” to fit design going into an AI era.
    1. Good design solves hard problems.
    2. Good design promotes healthy relationships.
    3. Good design requires malleability.
    4. Good design makes companies understand and products that serve me.
    5. Good design acknowledges bias.
    6. Good design prevents dishonesty.
    7. Good design expects unintended consequences.
    8. Good design fosters equity .
    9. Good design considers its effect on a collective, connected eco-system.
    10. Good design brings purposefully order to chaos.
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Finding a balance between UX and SEO

Article by Kristine Kalnina
  • Customer Experience, Search, SEO, and SEM
IDEAS IN BRIEF
Finding a balance between UX and SEO
  • SEO and UX design might look like contrasting fields. However, it’s crucial to find the right balance between the two to stand out.
  • SEO attracts people to the website and helps branding. UX focuses on end-users’ interaction with the brand and aims at retaining them.
  • Some tips include moderating the content length, investing in keywords research, optimizing websites for mobile devices, paying attention to page speed and site navigation.
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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

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The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

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There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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A designer’s guide to anxiety

  • Customer Experience, Design, Design Theory, Product design, Psychology and Human Behavior

Wrestling with mental health on- and off-screen

IDEAS IN BRIEF
A designer’s guide to anxiety
  • The global burden of anxiety disorders is constantly increasing, as does the need to discuss how technologies contribute to it and whether designers can alleviate the problem.
  • Although designers are not to blame for modern anxiety, they have the tools to incentivise healthier living.
  • Users, for their part, have to examine how they interact with technologies and how that affects their mental health.
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I Want to Break Free

  • Customer Experience, Design Theory, Interaction Design, Product design, Visual Design

Why It’s Time to Leave UX Laws Behind

IDEAS IN BRIEF
I Want to Break Free
  • In today’s frenetic technological age, there is less room for creativity and the one-size-fits-all approach often prevails when it comes to design.
  • Although automation has numerous benefits, it also over-relies on UX laws and decreases the eagerness to experiment. This, in turn, hinders innovation and promotes a restrictive UX approach that seeks to “trap” users.
  • UX/UI specialists have the power to reshift the focus in the current UX trends to foster creativity and give users more freedom.
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Frame 1 UX Laws Behind

Considerations for your chatbot design

  • Conversational Design, Customer Experience, Design Theory, Interaction Design, Interface and Navigation Design, Product design

Exploring chat options can be daunting but here are some UX considerations for when refreshing or building your chatbot design.

IDEAS IN BRIEF
Considerations for your chatbot design

Chatbot design has specific UX considerations to create exceptional conversations. In this article, the author recommends making sure to:

  • Be conscious of the size and placement of sticky chat elements
  • Keep the chat feature accessible without relying on a sticky chat element
  • Avoid non-user initiation of chat dialogs
  • Encourage users to search for information with an FAQ or navigational assistant prior to using live support
  • Be clear about how the user should engage with the chatbot, and adjust messaging for offline hours
  • Particular attention has to be paid to sticky chat elements, feature accessibility, pop-ups, navigation and offline assistance.

Read the full article for a breakdown of how to pay attention to these details while getting started with conversational design.

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