“Holistic design” sounds like a new flashy trend that’s used without a real meaning behind it. However, the term was present long before UX design was born. Nowadays, when we use “product design” for digital products and “industrial design” for things, “holistic design” makes a comeback to UX design.
The road to a good customer experience can be full of potholes. How do you navigate such a treacherous path? One key way is through product thinking.
Clear processes for secondary research are rare. Some ideas on how to improve the way designers collect and document existing knowledge.