Whenever users do read, they pay attention. And that is why establishing your tone of voice is a critical part of the UX design process.

Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.

Critiquing is about a way to make sure that each person in the room is as smart as the smartest individual in the team.

Designing simple to use and understand products is not easy, but its a way to go, and there are quick ways to move towards simplicity.

So why didn’t the designers of electronic health records design them for the doctors, their users?

Digital animation is integral in app design, often displayed through icons that were clicked. The customers barely notice, but it makes the app experience more delightful