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UX and the Hook

Article by Sreya Majumdar
6 min read
  • Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Neuroscience, Usability, UX Education, UX Magazine
IDEAS IN BRIEF
UX and the Hook
  • The author is thinking if designers’ being aware of the user’s biases and behaviours can help design technology to persuade people to behave in a certain way.
  • The articles covers the following ideas:
    • Tapping into the user’s mental model
    • Changing digital habits
    • Creating the hook (hook model: trigger, action, reward, investment)
    • Designing for irrationalities
    • A positive reinforcement/sustainable behaviour change
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Will Conversational AI and Experience Design Revolutionize the Behavioral Sciences?

Article by Daniel Lametti
5 min read
  • Artificial Intelligence, Augmented Reality, Automotive, Behavioral Science, Customer Experience, Defining AI, Design, Design Theory, Neuroscience, Psychology and Human Behavior, Technology, Usability, UX Education, UX Magazine, UX World Changing Ideas
IDEAS IN BRIEF
Will Conversational AI and Experience Design Revolutionize the Behavioral Sciences?
  • The article covers:
    • Studies and surveys on behavioral sciences conducted over the last 50 years
    • The role of conversational AI in the modern world and its perks
    • Ways conversational AI and experience design might revolutionize behavioral sciences
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Conversational AI Experiences Don’t Have to Suck

Article by Josh Tyson
11 min read
  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, Design for Experience Awards, Technology, Technology for the Common Good, The Business of UX, Usability, UX Education, UX Magazine
IDEAS IN BRIEF
Conversational AI Experiences Don’t Have to Suck
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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

4.29 average rating

The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
 
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

4.29 average rating

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

Returning to Craft

  • Business UX Leaders, Business Value and ROI, Customer Experience, Design, Technology, The Business of UX, Usability, UX Education, UX Magazine

How returning to the craft taught me to be a better leader

IDEAS IN BRIEF
Returning to Craft
  • The article covers the author’s story of going back to the practice as a product designer.
  • The author shares her tips on how become a better leader by becoming a better designer:
    • Slow down to reflect and grow as a team
    • Create an environment to challenge “best practices”
    • Listen first before giving your opinion
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9 min read
Returning to Craft

Your Design is Trash — Throw It Away

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Understanding why the best designers throw away most of their work.

IDEAS IN BRIEF
Your Design is Trash — Throw It Away
  • User Experience work is set apart from other professions by its ability to understand and solve problems for users but sometimes the job of a designer is marked by doing a bunch of work that never sees the light of day.
  • The author gives the following reasons why designers need to start tossing things out:
    • Creativity and Rationale Grows
    • Old Ideas Age Well
    • Design Artifacts Have Multiple Purposes
    • Amateur Designers Get Attached
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7 min read
Your Design is Trash - Throw It Away

How Can User Experience Research (UXR) Help Build Users Trust in AI Systems and Increase Engagement?

  • Accessibility, Artificial Intelligence, Behavioral Science, Customer Experience, Design, Design Theory, Remote Research, Research Methods and Techniques, Research Tools and Software, Technology, Usability, UX Education, UX Magazine

With ML facing so many users, there is a case to approach the conception and design of ML-powered applications from a UX research perspective. Read more to find out.

IDEAS IN BRIEF
How Can User Experience Research (UXR) Help Build Users Trust in AI Systems and Increase Engagement?
  • The article covers the conception and design of ML-powered applications from a UX research perspective.
  • The author unpacks the following ideas:
    • Machine Learning and Real Users
    • Machine Learning and The Theory of Machine
    • Mental Models and User Engagement with Machine Learning Apps
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4 min read
How Can User Experience Research (UXR) Help Build Users Trust in AI Systems And Increase Engagement?
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