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Content Strategy

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The Prompt Is the New Brief

  • Artificial Intelligence, Content Strategy, Design Leadership, Design Process, Design Thinking, Design Workflow, Human-AI Collaboration, Prompt Engineering, UX × AI Series, UX Design

Every time you drafted a design brief, stating the goal, audience, constraints, and context, you were doing precisely what good AI prompting entails. There is a change of recipient. The ability is identical.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Prompt Is the New Brief
  • “Prompt engineering” can sound like a technical skill, but that image is not always accurate. In practice, good prompting is very much like writing a good design brief. Both require setting a goal, defining a target audience, setting constraints, providing context, and establishing evaluation criteria.
  • Designers are already doing these activities in practice. They have skills in writing briefs that they have developed during their careers that directly translate to fluency in AI prompting – they just might not have made the connection.
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17 min read

Cloze Test in Practice

  • Content Strategy, Mobile UX/Usability, UX Design

Discover what happens when we apply a cloze test to mobile.

Article by Paivi Salminen
IDEAS IN BRIEF
Cloze Test in Practice
  • The article applies a cloze test, a practical comprehension tool, to real mobile privacy policies from Duolingo and X, demonstrating how even seemingly simple text can collapse in readability on small screens, and why closing the gap between reading level and user comprehension matters for mobile content design.
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4 min read

Why Reading on Mobile Is Uniquely Challenging

  • Content Strategy, Mobile UX/Usability, Research Methods and Techniques, Usability Testing, User Research, UX Design

Discover how a simple comprehension test reveals if mobile content is too hard to read.

Article by Paivi Salminen
IDEAS IN BRIEF
Why Reading on Mobile Is Uniquely Challenging
  • The article explains why mobile reading is harder: small screens and distractions make people miss information even when it’s there.
  • It introduces the cloze test, which removes words to measure real understanding: comprehension drops from 39% on desktop to 19% on mobile.
  • The piece argues that mobile content needs simpler language because the real question is: Does this make sense when life gets in the way?
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4 min read

Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings

  • Content Strategy, Design Process, Design Research, Information Architecture, Service-Focused Design, User Testing, User-Centered Design, UX Design, Website Redesign

Discover how to design a website that truly serves diverse user needs. This article reveals the power of combining user-focused design with data-driven insights to create impactful, goal-oriented digital experiences.

Article by Aalap Doshi
IDEAS IN BRIEF
Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings
  • The article explores creating a user-centric website for organizations with diverse offerings, focusing on aligning design with user needs and goals.
  • It emphasizes the role of analytics and user research in validating assumptions and continuously refining the user experience.
  • In this piece, practical steps are provided to integrate metrics-backed insights with user-focused design for impactful digital experiences.
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13 min read

UX Design Begins With Content. Don’t Outsource It to AI

  • Artificial Intelligence, Content and Copy, Content Strategy
Article by Pavel Samsonov
IDEAS IN BRIEF
UX Design Begins With Content. Don’t Outsource It to AI
  • The article emphasizes the critical importance of content in UX design, warning against the reliance on AI-generated content and underscoring the foundational role content plays in the user experience.
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2 min read

5 UX Development Phases to Create Your Brand’s Voice

  • Business UX Leaders, Content Strategy, Marketing and Brand, Media Contour, Social Media Marketing

Knowing your audience, business values, voice tonality, voice refinement, and team trust.

Article by Eva Schicker
IDEAS IN BRIEF
5 UX Development Phases to Create Your Brand’s Voice
  • The article offers a concise guide to crafting a brand’s voice in five key UX development phases.
  • The author emphasizes practical strategies and tools for creating a unified brand identity that connects with customers and builds trust.

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5 min read
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