Article No. 1959 | August 12, 2021
According to the founders of Ludwig, a linguistic search engine that uses NLP to help improving English writing, three different approaches might help to understand customers’ needs and build better products. In this article, you will explore the hard-learned lessons that allowed the start-up to stand out from the competition and delight its users.
Article No. 1951 | July 27, 2021
The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
Article No. 1921 | April 22, 2021
If you do a Google search on “UX pyramid”, you get lots and lots of UX pyramids - but they don't all look the same.
Article No. 1880 | January 20, 2021
You may have come across the term “human factors design” in the past, but what exactly is it? In this article, we will review why it’s so important, key human factor design principles, and methods to evaluate how well you’ve considered human factors in your design.
Article No. 1877 | January 12, 2021
For decades, researchers and companies have tried to decode the successful customer service strategies of Trader Joe’s and their insanely loyal following. Articles in Fortune, The Washington Post, Harvard Business Review (and dozens more), praise Trader Joe’s customer service and map out what makes getting groceries so great. And to this day, the company tops the ACSI Index for Supermarkets in the U.S., coming in at the number one spot. Let’s dig into the successful customer service strategies Trader Joe’s uses to build a band of customer advocates and stand out from the pack.
Article No. 1861 | December 10, 2020
Ever heard of the term FOMO? Well, that is exactly what your brain does when you are given a large selection of choices to choose from. Even after narrowing your choices down from a multi-page menu selection, there is still that, “fear of missing out” factor of feeling like you still made the wrong choice.
Article No. 1854 | December 1, 2020
If you lose customers, you’ll have to start from scratch on the other side of COVID-19 and that is not a smart strategy. Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Smart businesses are currently tailoring their marketing activities to prioritise the retainment of customers.
Article No. 1851 | November 23, 2020
You design not a product, you design interaction with the user — the psychology for UX design
Article No. 1828 | September 23, 2020
Find the exact words to use on your competitor’s website
Article No. 1826 | September 15, 2020
Whenever users do read, they pay attention. And that is why establishing your tone of voice is a critical part of the UX design process.
Article No. 1825 | September 14, 2020
Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.
Article No. 1822 | September 4, 2020
Article No. 1819 | September 1, 2020
Article No. 1814 | August 24, 2020
Article No. 1798 | July 22, 2020
While we often can’t control the circumstances, some impediments shouldn’t even happen in the first place.
Article No. 1792 | July 14, 2020
Transformation has to be driven by everybody, not just by climate groups, and we have a responsibility to use our influence to drive this.
Article No. 1791 | July 13, 2020
Is it possible to create a delightful user experience without following best UX practices?
Article No. 1790 | July 10, 2020
The race toward hyper-automation is marked by pitfalls and staggering opportunities
Article No. 1781 | June 24, 2020
With over 40 million users, Venmo has mastered being an application that allows people to easily make payments and requests. However, it lacks group functionality.
Article No. 1778 | June 19, 2020
As it stands today, consumption of content is at an all-time high, and it’s on its way upwards.
Article No. 1777 | June 18, 2020
A vital part of doing any fixed scope or priced work is the proposal - here's some tips that might help.
Article No. 1774 | June 15, 2020
Gaining UI inspiration from the past.
Article No. 1761 | May 22, 2020
The more ideas and solutions you generate, the better chance you have of seeing your highest-impact ones make it to market.
Article No. 1756 | May 13, 2020
How do you find actionable insights in this fast-paced environment, where we don’t always have time to recruit, schedule, and moderate testing sessions?
