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Ever heard of the term FOMO? That is what your brain does when you are given a large selection of choices. The more choices you are given, the more indecisive you become.
It’s a tricky time to be marketing for sure. Smart businesses are currently tailoring their marketing activities to prioritise the retainment of customers.
You design not a product, you design interaction with the user — the psychology for UX design
Find the exact words to use on your competitor’s website
Whenever users do read, they pay attention. And that is why establishing your tone of voice is a critical part of the UX design process.
Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.
Did you know UX Magazine hosts the most popular podcast about conversational AI?
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