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It’s a tricky time to be marketing for sure. Smart businesses are currently tailoring their marketing activities to prioritise the retainment of customers.
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Whenever users do read, they pay attention. And that is why establishing your tone of voice is a critical part of the UX design process.
Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.
So why didn’t the designers of electronic health records design them for the doctors, their users?
UX Magazine produces the most popular podcast about conversational AI
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