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You design not a product, you design interaction with the user — the psychology for UX design

Share:The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?

Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.

Share:Usability, Accessibility, and Ethics — Amazon Prime

So why didn’t the designers of electronic health records design them for the doctors, their users?

Share:How UX research can improve the quality of care we receive from doctors

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