Idea in Brief

If you do a Google search on “UX pyramid”, you get lots and lots of UX pyramids. If you take a closer look, you’ll see that most people agree about the bottom of the pyramid, but the top differs. What belongs at the top?

At the top of Maslow's hierarchy of needs, we find self-actualization: the desire to become the most that one can be. What is the most UX design can be?

  • UX aligned to strategy - Focussing on the things that are bigger than the application is strategy.
  • UX shaping strategy - Most strategists get strategy, but getting digital is a different game and UX designers with a feeling for strategy can help shape engaging strategies.
  • Game changing UX - UX design can help change the game. That is the top of the UX pyramid for this author. UX design is about uncovering the deepest needs of people and creating solutions that solve these fundamental needs that they didn’t even know they had in an engaging way.

Read the full article for more details on what might lie at the top of the UX Pyramid.


If you do a Google search on “UX pyramid”, you get lots and lots of UX pyramids. If you take a closer look, you’ll see that most people agree about the bottom of the pyramid. Applications should be functional, usable, reliable. No arguments here. If things don’t work, the UX will suck. If we move up to the mid-section of those pyramids, we see that there is also a consensus about the niceness of the experience. Experiences should be desirable, esthetically pleasing, pleasurable, enjoyable, delightful. There are more different terms that we find here but the gist is the same: the experience should be nice. So at the bottom, the pyramids say the application should work, in the middle they say they should be nice. A good application works and is nice to experience, looks nice. Good applications solve the majority of business needs. It takes a lot of skill to make a good application. But I am interested in the top of the pyramid, when we move from good to great. That is where design leadership happens for me.

UX Pyramid

A basic structure for a UX pyramid

UX Pyramid

Pyramid of needs by Maslow

What is the most that UX design can become?

UX aligned to strategy

UX shaping strategy

Game-changing UX

 
UX Pyramid

Pyramid of needs by Maslow