Design Theory

At its most basic, journey mapping is a compilation of user goals and actions into a timeline. This timeline is further enhanced by adding user thoughts and emotions, resulting in a cohesive narrative or story. This story is used to convey insightful details that add value to the design process.

How do you know if there's still room for improvement?

In this article, we’ll look at how some top SaaS companies deflect user cancellations and keep churn rates in the green and how you can implement smart UX to deflect product cancellations.

This article covers 3 conditioning techniques designers use to influence behavior. These methods are widespread and employed in almost every successful app. Use with caution.

User experience is about understanding people, their wants, needs, expectations, and predicting them. But, as a UX designer, you have the power to manage user experience and create a product in a way that will guide a consumer to the result you expect. That’s exactly what we are going to focus on today. We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.

Micro-interactions provide feedback to the user by letting them know the status of an interaction, like a loading bar. Helping users see direct, real-time results of their interactions enhance the sense of direct manipulation to which users respond favorably — when they press a button, they immediately know action has been triggered, giving a sense of control.

To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.

User Personas are detrimental to inclusivity. Understanding the your demographic of your product is important, it’s also important to not over generalize. Over generalization will result in designs not friendly to all users. Can we really be user advocates while only focusing on the generalized user?

Chances are, you’ve experienced the feeling of opening a new SaaS application, engaging with its features, and realizing after a few minutes that it feels like a total novelty. It might not be because the product was actually empty of features or because it was poorly designed, but really because it somehow didn’t add any value to your life — there was no utility.

Conversations are bound to psychology. Here are 7 principles for getting started with conversational desgin.