Design Theory

While all services have layers, some components of the service are more like connective tissue — they hold the layers together. Things like technology, privacy, or accessibility aren’t plug-and-play components, but a vital part of what makes a service good for users.

Co-designing emergency response solutions with COVID-19 frontline workers

The coronavirus pandemic has generated tremendous uncertainty for businesses. But while the scale of the crisis is new, uncertainty itself is not—it's a natural condition of doing business, and numerous tools exist to quantify and mitigate it.

Decoding the science behind the features that keep you binging

How immersing yourself in fine art can improve your design and shape your idea of fundamental art concepts.

Whether you are creating a marketing campaign, a trade show booth, an experience or a land, sound is part of telling that story and getting your audience to feel.

Are you a designer? It might be the case that you are not sure what to call yourself, or that you have difficulty explaining to others just what you do.

The success of a design completely depends upon how the users interact with it.

Designing with real content helps ensure we know the product.

Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects.

We are in the midst of a major social transformation — moving many of our day-to-day activities from physical places to information-based places that we experience on our phones and computers. The central question of this book is: How can we design these information environments so they serve our social needs in the long term?