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Design Theory

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UX Approach to Marketing Design: Lessons From IKEA

  • Design, Design Theory, Design Tools and Software, Marketing and Brand, The rise of design, UX Education, UX Magazine
Article by Daryna Moskovchuk
IDEAS IN BRIEF
UX Approach to Marketing Design: Lessons From IKEA
  • The article delves into how integrating UX principles into marketing design can enhance customer engagement and drive business success, using IKEA’s approach as a case study.
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5 min read

From Design Thinking to AI Thinking

  • Artificial Intelligence, Design, Design Theory, Things UX People Like
Article by Alipta Ballav
IDEAS IN BRIEF
From Design Thinking to AI Thinking
  • The article outlines a paradigm shift from Design Thinking to AI Thinking, emphasizing the integration of LLMs into various sectors to enhance problem-solving through conversational interfaces.
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2 min read

A Pattern Language

  • Agile and Iterative Process, Design, Design Theory

What do Architecture, Computer Science, Agile, and Design Systems have in common?

Article by Kevin Muldoon
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A Pattern Language
  • The article explores Christopher Alexander’s impact on diverse fields, from architecture to software development, introducing the concept of design patterns and their influence on methodologies like Agile and the evolution of Design Systems.
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7 min read

Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation

  • Apple, Design Theory, The rise of design
Article by Sreya Majumdar
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Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation
  • The article explores Design Thinking’s transformative role in business innovation, using Apple’s case as a prime example, and introduces a forward-looking sustainable framework for assessing innovation.
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3 min read

The Tyranny of Consistency

  • Conversational Design, Design, Design Theory, Information Design and Architecture, Interface and Navigation Design, Usability, UX Education, UX Magazine, Visual Design

Consistency is helpful as a tool for designing user-friendly experiences. Until it isn’t.

Article by Robert Stribley
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The Tyranny of Consistency

The article critically examines the role of consistency in design. It argues for a nuanced approach that prioritizes clarity and user experience over strict adherence to consistency norms.

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5 min read

What do designers do? Survey results from Sweden.

  • Contextual User Studies, Design, Design Theory, Interaction Design, The rise of design
Article by Rich Nadworny
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What do designers do? Survey results from Sweden.
  • The article discusses the results of a survey conducted by the Design Leadership Community in Stockholm, revealing that many designers still primarily focus on visual creation rather than extensive user interaction in their day-to-day work.
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6 min read
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