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Design Theory

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A look into the revolutionary combination of Design Thinking and AI, showcasing how ChatGPT empowers the creative process.

Article by Vincent Hunt
Design Thinking and AI: Enhancing User-Centered Design with ChatGPT
  • Integrating the AI tool ChatGPT into design thinking enhances the process by gathering user feedback, generating ideas, and validating prototypes.
  • ChatGPT simulates user interviews, providing valuable insights for creating empathy maps and understanding user needs.
  • The AI model enables quick and cost-effective creation of text-based prototypes, facilitating efficient testing and validation of design concepts.
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3 min read
Article by Karri Ojanen
Agile and Design Thinking — How Can They Go Well Together?
  • The article explores how organizations can merge Agile and Design Thinking to create a more flexible, collaborative, and customer-focused approach to problem-solving.
  • The Scaled Agile Framework (SAFe) incorporates Design Thinking principles into the Agile continuous exploration cycle, but it also has some key differences.
  • To successfully blend Agile and Design Thinking, organizations must recognize that Design Thinking is also Agile in its iterative, co-creative, and collaborative approach, and applying too strict of a cadence and speed to the process could be counterproductive.
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5 min read

Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.

Article by Tanner Kohler
Autonomy, Relatedness, and Competence in UX Design
  • The self-determination theory explains how three basic psychological needs — autonomy, relatedness, and competence — drive human motivation:
    • Autonomy: Users value products they can customize to their needs and preferences.
    • Relatedness: Products that relate to users’ needs and perspectives strengthen relationships and increase satisfaction.
    • Competence: Clear and compelling design helps users become competent using the system, leading to positive outcomes.
  • When it’s challenging to accommodate autonomy, relatedness, and competence in a single design, testing with potential users can help determine which need is the most important.
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11 min read

Discover how to create a user-centered experience by designing for the Locus of Attention.

Article by Vero Vanden Abeele
Why Skilled UX Designers Are (Like) Magicians
  • The article is built around the term “locus of attention”, which refers to the focus of attention, including not only the actively chosen object but also anything that grabs one’s attention, including cases where selective attention wanders off.
  • The manipulation of users’ attention is essential in UX design, as the locus of attention determines what will be noticed and what will be ignored.
  • A skilled UX designer should know how to grab, hold and relocate the locus of attention.
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14 min read

Balancing Creativity and Analysis to Solve Complex Problems.

Article by Nate Schloesser
The Art & Science of Design
  • The article explores the balance between subjective creativity and objective analysis in design.
  • From the author’s perspective, designerʼs priorities should include:
    • Experimenting with new ideas;
    • Remaining receptive to feedback;
    • Relying on data analysis to refine and enhance their designs;
    • Generating solutions that positively impact society’s accessibility, sustainability, and social justice.
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12 min read

In a world of attention-grabbing headlines, it’s more important than ever to critically evaluate claims of “dead” concepts and practices.

Article by Rich Nadworny
Bring out your dead!
  • From author’s perspective, labeling concepts or practices as “dead” has become commonplace, but such claims are often superficial and driven by commercial interests.
  • The media industry tends to favor sensationalism over substantive analysis, which can lead to oversimplification of complex issues.
  • The excitement of design and innovation lies in its evolution and rediscovery, as it continuously gets better through trial and error over time. It’s important to critically evaluate trends and consider the broader context.
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3 min read

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