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Design Theory

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Transition towards customer-centricity and make your UX/CX agile by following 5 steps

How To Make CX/UX Agile In 5 Steps
  • Debbie Levitt suggests her 5 steps to transform however you’re doing Agile towards Customer-Centric Agile:
    1. Hire fully qualified CX and UX pros to do CX and UX work
    2. Hire CX/UX at a nearly 1:1 ratio with engineering
    3. Kill most meetings, five UX decision-making autonomy
    4. Estimate time and plan
    5. Tri-Track Customer-Centric Agile
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How to make CX/UX agile

Green Design Principles that every designer can use to combat climate change

Digital = Physical
  • Recent Microsoft’s Green Design Principles can prevent us from fueling a climate crisis:
    • Get started backpack on digital sustainability — the climate crisis doesn’t happen in a vacuum, big change starts small, talking about climate can be hard, digital is physical
    • Think bigger before you start — challenge the status quo, put care first
    • Build better by default — optimize, transparent, adaptable
  • “The Cloud” doesn’t exist — every design has physical implications and this one is a massive warehouse causing the environment harm.
  • Well-intentioned designs often result in unintended consequences that’s why designers need better ways to visualize their impact.
  • Designers can train AI in order to preserve the planet by employing the energy-intensive cloud and the AI it enables to understand environmental impacts.
  • Some of the most engrained paradigms of the tech industry are the least sustainable and product makers need new ways of working.
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Constraints are essential to good product design. Here is how to use them in order to help users make better long-term decisions.

Constraints & Helping Users Make Better Decisions
  • Constraints are crucial and important for good product design.
  • The author explores 4 digital products with constraints that cause users short-term dissatisfaction, but help users make better long-term decisions:
    • Lever: The Group-Think Constraint
    • Wordle: The Binging Constraint
    • Vanguard: The Gambling Constraint
    • Dropbox Paper: The Tweaking Constraint
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Constraints & Helping Users Make Better Decisions

An insight into the relationship between various brain models, decision making and UX

UX and decision making
  • Your brain does a lot of things when you try to make a decision, here are some of them:
    • Survival instinct — human species have evolved physically as well as mentally and always adapt to their environment to survive.
    • Wiring — the pre-existing knowledge and emotions associated with the information create deeper belief systems which dictate how the user feels, thinks and responds.
    • Biases — humans begin to learn through the loop of prediction ↔ correction and this process helps reduce uncertainties.
    • Design — designers need to tap into psychological mechanisms and predict irrationalities and decision-making patterns (without being coloured by our own biases).
    • Choice architecture — limiting choices can cause discomfort to the users.
  • When making a decision, we can:
    • Present choices in a way that would not require much cognitive effort.
    • Cater to the users’ needs and biases (conscious and subconscious).
    • Drive action.
    • Appeal to the emotion of the user.
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When scaling a design system, it’s necessary to consider the goals of your system, architect it for scaling, and strategically determine when and how you want to grow. Read the guide for your system scaling.

Scaling Your Design System
  • It’s important to think about what direction in which you take the system in order to get the most value from it.
  • Tony Walt, Senior Director leading Spectrum’s Design System, shares his perspective on scaling a design system:
    • Work smarter, nor harder — plan what kind of system you want to build and determine how to best get there in a sustainable way.
    • Flexibility of The System — look at a spectrum of flexibility from opinionated to loose.
    • Shaping Your System — there are two primary ways in which your system can grow, it can get wider by adding more consumers or deeper by adding more to the system.
    • Planning for Support — focus on self-service support, determine how to prioritize your support load, and track your unplanned work.
  • It’s necessary to consider the goals of your system, architect it for scaling, and strategically determine when and how you want to grow.
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Scaling a design system

A process to design an MVP using behavioral design. Target behaviors identification and prioritization models.

Behavioral Design Models — Where should you focus your MVP design?
  • The article provides a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition:
    • What behaviors to design for
    • How long should you spend trying to solve the problems they propose
  • The objective of the Behavioral Design Models is to find some certainties in this regard and order your goals so that you set a course in an ever-shifting ocean
  • How to define target behavior:
    • List all known actors in a row
    • List all behaviors that show value to each actor in a column
    • Order the behaviors in descending order according to their value to the user. Follow the order defined by the ERG theory of needs
    • Reorder the actors in ascending order of value they receive from the product (the one that gets the least value first)
    • Numerate the behaviors from the resulting table, from left to right and top to bottom
    • The resulting list is the order of target behaviors to tackle
  • Behavioral Design Model is used to estimate and decide how long you will spend with each one of the problems
  • To define design effort within the Behavioral Design Model, estimate how complex it would be to find a suitable solution using only numbers present in the Fibonacci sequence
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