Article No. 1878 | January 13, 2021
User experience is about understanding people, their wants, needs, expectations, and predicting them. But, as a UX designer, you have the power to manage user experience and create a product in a way that will guide a consumer to the result you expect. That’s exactly what we are going to focus on today. We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.
Article No. 1869 | December 28, 2020
Customers don’t care what they’re worth to you. They want value from you. That’s what keeps them coming back to you and referring you.
Article No. 1868 | December 23, 2020
Micro-interactions provide feedback to the user by letting them know the status of an interaction, like a loading bar. Helping users see direct, real-time results of their interactions enhance the sense of direct manipulation to which users respond favorably — when they press a button, they immediately know action has been triggered, giving a sense of control.
Article No. 1866 | December 21, 2020
When we assume our design is flawed, we advocate for the user and can begin taking actionable steps towards building an outstanding product a user will enjoy.
Article No. 1865 | December 17, 2020
To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.
Article No. 1859 | December 8, 2020
Learning UX-adjacent skills can help you become a better designer, collaborator, and job candidate.
Article No. 1853 | November 30, 2020
User Personas are detrimental to inclusivity. Understanding the your demographic of your product is important, it’s also important to not over generalize. Over generalization will result in designs not friendly to all users. Can we really be user advocates while only focusing on the generalized user?
Article No. 1841 | November 2, 2020
A vital stage of any project is wireframing and prototyping. We use this stage of a project to quickly explore different user journeys, define a content hierarchy, and rapidly explore how different layouts change the overall browsing experience for users.
Article No. 1839 | October 20, 2020
Chances are, you’ve experienced the feeling of opening a new SaaS application, engaging with its features, and realizing after a few minutes that it feels like a total novelty. It might not be because the product was actually empty of features or because it was poorly designed, but really because it somehow didn’t add any value to your life — there was no utility.
Article No. 1838 | October 13, 2020
Users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the system's underlying functionality.
Article No. 1837 | October 8, 2020
Conversations are bound to psychology. Here are 7 principles for getting started with conversational desgin.
Article No. 1835 | October 6, 2020
Henry Wadsworth Longfellow
“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Article No. 1830 | September 25, 2020
Article No. 1821 | September 3, 2020
Article No. 1819 | September 1, 2020
Article No. 1812 | August 19, 2020
Article No. 1809 | August 12, 2020
Even though I’m never keen to create silos in Design, this is a distinction worth exploring.
Article No. 1808 | August 10, 2020
There are so many identities, circumstances, and fluid behaviours that influence your users, on a moment-to-moment basis, and on a longer-term basis.
Article No. 1808 | August 6, 2020
Article No. 1807 | August 4, 2020
Musings of a conflicted designer
Article No. 1803 | July 29, 2020
The Covid-19 pandemic has put the whole world in a tizzy. It is time we looked at our situation as a Design Thinking challenge.
Article No. 1794 | July 16, 2020
Article No. 1793 | July 15, 2020
Article No. 1791 | July 13, 2020
Is it possible to create a delightful user experience without following best UX practices?
