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The 7 Deadly Snares of Strategy

  • Business UX Leaders, Direct Observation Research, Internal Company Dynamics, Strategy

Cautionary Tales of Dominance to Downfall.

Article by Nate Schloesser
IDEAS IN BRIEF
The 7 Deadly Snares of Strategy
  • The article delves into seven critical strategic snares through real-world case studies, offering valuable lessons for businesses in navigating the complex landscape of modern business strategy.
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9 min read

Creating a Fight Club

  • Customer Experience, Design, Design Theory, Employee Experience, Employment and Hiring, Internal Company Dynamics, Usability, UX Education, UX Magazine

Making a space for healthy conflict in an organization to work through confusion and disagreement.

Article by Nate Schloesser
IDEAS IN BRIEF
Creating a Fight Club
  • The author shares ideas that helped him organize better communication within the company he was working at.
  • The author went through the following steps and processes:
    • Setting Topics
    • Choosing a Facilitator
    • Participants
    • The Structure
    • Rules of Engagement
    • Rules of Etiquette
    • Chatham House Rule
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6 min read
Creating-a-Fight-Club

Design Killer, Killer Design

  • Behavioral Science, Design, Emotion, Empathy, Internal Company Dynamics

Questions to get the most value out of your internal or external design teams.

Article by Jonathan Ng
IDEAS IN BRIEF
Design Killer, Killer Design
  • Critique is a vital component of the design process as it enables improvement. However, it has to be well-thought-through to be beneficial for the design process.
  • 3 key questions might help to provide constructive feedback: What is the purpose behind the design? Are the design principles respected? Is there a visual hierarchy of elements/information?

Read the full article to learn a helpful method for and some key ingredients for design critiques.

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4 min read

What is at the top of the UX pyramid?

  • Business UX Leaders, Content Strategy, Design Theory, Internal Company Dynamics

If you do a Google search on “UX pyramid”, you get lots and lots of UX pyramids – but they don’t all look the same

Article by Dennis Hambeukers
IDEAS IN BRIEF
What is at the top of the UX pyramid?

Idea in Brief If you do a Google search on “UX pyramid”, you get lots and lots of UX pyramids. If you take a closer look, you’ll see that most people agree about the bottom of the pyramid, but the top differs. What belongs at the top? At the top of Maslow’s hierarchy of needs, we find self-actualization: the desire to become the most that one can be. What is the most UX design can be?

  • UX aligned to strategy – Focussing on the things that are bigger than the application is strategy.
  • UX shaping strategy – Most strategists get strategy, but getting digital is a different game and UX designers with a feeling for strategy can help shape engaging strategies.
  • Game changing UX – UX design can help change the game. That is the top of the UX pyramid for this author. UX design is about uncovering the deepest needs of people and creating solutions that solve these fundamental needs that they didn’t even know they had in an engaging way.

Read the full article for more details on what might lie at the top of the UX Pyramid.

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6 min read

How we have improved the Candidate Rejection Experience at Intel using UX Research Techniques

  • Behavioral Science, Emotion, Empathy, Employee Experience, Internal Company Dynamics, Interviews

Improving the hiring experience at the most painful stage of the hiring process: candidate rejection

Article by Shira Ben Cohen
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6 min read

Are You Ready to Give Your Customers an Omni-Channel Experience?

  • Business Value and ROI, Content and Copy, Customer Experience, Design, Internal Company Dynamics, Mobile Applications, Mobile Technology, New and Emerging Technologies, Ubiquitous Computing

Five questions to answer when building your omni-channel customer experience.

Article by Jeff Steen
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6 min read

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