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Business UX Leaders

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Returning to Craft

  • Business UX Leaders, Business Value and ROI, Customer Experience, Design, Technology, The Business of UX, Usability, UX Education, UX Magazine

How returning to the craft taught me to be a better leader

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Returning to Craft
  • The article covers the author’s story of going back to the practice as a product designer.
  • The author shares her tips on how become a better leader by becoming a better designer:
    • Slow down to reflect and grow as a team
    • Create an environment to challenge “best practices”
    • Listen first before giving your opinion
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9 min read
Returning to Craft

The Evolution of Experience Design

  • Business UX Leaders, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The overview of current challenges and opportunities design faces and how BBC team can help designers out to enhance digital experience and understanding of the world.

IDEAS IN BRIEF
The Evolution of Experience Design
  • Dan Ramadan, Creative Director for UX Architecture & Content Design at BBC, tells about the current challenges and opportunities design faces by describing 3 stages of ‘the web’:
    • Challenges of the past (document retrieval)
    • Challenges of the present (control and contribution)
    • Challenges of the future (pervasive and ubiquitous)
  • Technology is as capable of solving problems as it is of creating them.
  • The team at BBC can explore how digital experience can enhance our understanding of the world, develop empathy for others, instill pride and commitment to the importance of the individual and the inherent value of shared values and cooperative society.
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5 min read
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Working with assumptions

  • Behavioral Science, Business UX Leaders, Emotion, Empathy

We should never work on assumptions but we definitely should work with assumptions.

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Working with assumptions
  • Although decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.
  • An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.
Discussing and working with assumptions can benefit the whole team, help to set realistic expectations and mitigate the risks for further work. Read the full article to learn about how to deal with assumptions in UX design.
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3 min read

How to Train and Develop the 12 Competencies of UX Design

  • Business UX Leaders, Business Value and ROI, Employee Experience, Employment and Hiring, Project Management, Psychology and Human Behavior

Foundational UX skills that will help your team delve deeper into UX design

IDEAS IN BRIEF
How to Train and Develop the 12 Competencies of UX Design
  • There are 12 core competencies that a UX design team should master. These skills differentiate human designers from any existing robot.
  • Looking for a purpose and asking “why” in addition to “how” and “what” is a good starting point to deliver the right solution that solves users’ problems.
  • It is equally important to validate designs, review user flows, refine UX writing skills, and, most importantly, become genuine advocates for users experience.

Read the article to get practical advice on how to develop these 12 core competencies of a UX team.

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13 min read

Sales Experience Design: The Future of Customer-Centric Services

  • Business UX Leaders, Customer Experience

Everything you need to know about sales experience design and practical insights on how to apply it

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Sales Experience Design: The Future of Customer-Centric Services
  • Sales experience design is the sum of design thinking, experience design, service design and UX writing. Such a combination allows forging a holistic experience for customers.
  • To understand customers’ needs and find the best solution for sales experience it is vital to combine the content design component with the service design part.
  • This entails conducting UX research, testing the developed content, identifying the touchpoints and pain points of the entire process for customers.

Read the full article for perspective on how design thinking improves the sales process for services businesses.

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7 min read

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