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How We Listened to Our Users and Made a Better Product

  • Behavioral Science, Business Value and ROI, Content Strategy, Contextual User Studies, Customer Experience, Direct Observation Research, Empathy, Enterprise Products, Interaction Design
Three Tried and Tested Ways to Understand What Users Want
IDEAS IN BRIEF
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

User Journey Mapping for Complex Enterprise Systems

  • Customer Experience, Design, Design Theory, Enterprise Products, Project Management, Strategy

At its most basic, journey mapping is a compilation of user goals and actions into a timeline. Here we show insightful details that add value to the design process.

IDEAS IN BRIEF
User Journey Mapping for Complex Enterprise Systems

Journey maps are meant to demonstrate the holistic user experience. Here are 5 ways that using journey maps can help with organizing complex enterprise systems:

  1. Drive the organization’s outlook from inside-out to outside-in
  2. Create a common vision that is followed across the company
  3. Enable departments to own responsibility of key touchpoints
  4. Target specific areas of improvement
  5. Help make sense of problem areas in work processes

Read the full article for more some journey map examples and more information on how they can help simplify complex systems.

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3 min read

No More Random Acts of Bot-Building

  • Artificial Intelligence, Content Strategy, Conversational Design, Defining AI, Enterprise Products, Interaction Design, Internal Company Dynamics, Product design, Technology

To stay competitive, companies need to avoid random acts of technology and adopt a strategy for building an intelligent ecosystem of digital workers.

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4 min read

Navigating Uncertainty

  • Accessibility, Artificial Intelligence, Behavioral Science, Business Value and ROI, Consumer products, Conversational Design, Design, Design Tools and Software, Enterprise Products, Product design, Software

In the current crisis, there is an enormous amount of people working from home, how does your interface react?

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6 min read

A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

  • Accessibility, Artificial Intelligence, Business Value and ROI, Cloud Computing, Conversational Design, Customer Experience, Design, Design Tools and Software, Development, Employee Experience, Enterprise Products, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Systems and Intranets, Product design, Prototypes, Requirements and Specifications, Software, Software as a Service, Technology, Voice & Natural Language

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

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