Article No. 1933 | June 15, 2021
In an ever-changing world, and in such a particular sector as SaaS, businesses need to be ahead of the curve, or be early adopters at the least, to keep their products competitive. This fortune cookie message may seem obvious but proven to be true over and over again. In spite of its wisdom, the question remains: what “ahead of the curve” means for digital products right now?
Article No. 1924 | May 12, 2021
A framework to take organizations from output to outcome focused product metrics.
Article No. 1923 | May 4, 2021
How to recognize it, discuss it, and get past it.
Article No. 1920 | April 21, 2021
If there’s one thing I learned over five years in an AI leadership role with a Big 4 Consulting Firm, it’s that the popular view of Conversational AI completely misses the point.
Article No. 1917 | April 14, 2021
Case study: conveying trust in an app that collects user's data and allows them to control and sell it.
Article No. 1916 | April 13, 2021
How do you know if there's still room for improvement?
Article No. 1910 | March 31, 2021
In January 2020, news of COVID-19’s approach was building like a looming storm. That the pandemic was coming seemed clear, but when it would arrive, where it would appear, and how bad it would be, nobody could yet predict. To think back on how we “prepared”—as individuals, organizations, and communities—is a lesson in hindsight. Who could have imagined the new vocabulary, behaviors, and habits we’d all acquire in one short year?
Article No. 1906 | March 25, 2021
Improving the hiring experience at the most painful stage of the hiring process: candidate rejection
Article No. 1900 | March 10, 2021
A few things to keep in mind about improving a product’s UX with AI
Article No. 1894 | February 22, 2021
When what gets measured gets mismanaged
Article No. 1889 | February 9, 2021
This article covers 3 conditioning techniques designers use to influence behavior. These methods are widespread and employed in almost every successful app. Use with caution.
Article No. 1888 | February 8, 2021
Gamification empowers designers to drive human emotions that automatically means a product has more chances to become successful because it gets the user’s reaction. It becomes remarkable and stand-out.
Article No. 1884 | February 1, 2021
Ethical design involves much more than the General Data Protection Regulation (GDPR). A lot of people have realized that big organizations like Facebook should act more responsibly. Otherwise, they can face consequences in court due to the way they treat user's data. But we should go further!
Article No. 1882 | January 27, 2021
The future of UX, CX, and EX are entwined in one big X ... get ready.
Article No. 1880 | January 20, 2021
You may have come across the term “human factors design” in the past, but what exactly is it? In this article, we will review why it’s so important, key human factor design principles, and methods to evaluate how well you’ve considered human factors in your design.
Article No. 1878 | January 13, 2021
User experience is about understanding people, their wants, needs, expectations, and predicting them. But, as a UX designer, you have the power to manage user experience and create a product in a way that will guide a consumer to the result you expect. That’s exactly what we are going to focus on today. We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.
Article No. 1875 | January 7, 2021
Applying anthropomorphism in conversational AI works best with a light touch
Article No. 1873 | January 5, 2021
These days we have seen companies’ executives rolling up their sleeves to develop new solutions that kept their companies on the frontline of their market. We have also seen companies that failed, not willing to change, now losing revenue. So how is it that some companies turned their innovation practices into a competitive advantage and others are chasing their tails in this unprecedented time?
Article No. 1870 | December 29, 2020
As 2020 comes to an end (yay) there’s no reason you can’t finish it off on a positive note by taking some steps to put in place an improved B2B customer experience plan across your business.
Article No. 1869 | December 28, 2020
Customers don’t care what they’re worth to you. They want value from you. That’s what keeps them coming back to you and referring you.
Article No. 1863 | December 14, 2020
The coronavirus pandemic has been a catalyst for some of the world’s biggest brands to open online stores serving products direct to consumers’ homes. But will the popularity of this relatively new purchasing model last as shops start to reopen?
Article No. 1861 | December 10, 2020
Ever heard of the term FOMO? Well, that is exactly what your brain does when you are given a large selection of choices to choose from. Even after narrowing your choices down from a multi-page menu selection, there is still that, “fear of missing out” factor of feeling like you still made the wrong choice.
Article No. 1860 | December 9, 2020
Even when things are going pretty well, we still have a negative bias. We’re looking for the negative stuff. There is something perverse about never being happy with objective successes either.
Article No. 1856 | December 3, 2020
Conversational Design has become the industry standard for VUI. By crafting “Product Personas”, we can create a unified and engaging voice for our product which fits our users expectations and needs.
