We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Behavioral Science ›› Page 2

Behavioral Science

Read these first

The widespread and transformative impact of artificial intelligence (AI) on various industries and the potential consequences of developing more advanced AI.

Article by Sorab Ghaswalla
The Human Side of AI: Navigating its Consequences in the Real World
  • The author speculates on how uncertain the human-AI journey is, and it remains to be seen whether machine and man will learn to co-exist or whether AI will lead to the total annihilation of humankind.
Share:The Human Side of AI: Navigating its Consequences in the Real World
5 min read

Empathy. It’s critical that we use empathy in all of our design and innovation work to provide true value to people in order to make their lives better.

Article by Rich Nadworny
Empathy Porn. And How To Avoid It.
  • Empathy is a critical tool for designers and innovators to create positive change in people’s lives when used productively, not self-indulgently.
  • Many organizations engage in “empathy porn,” in which they use empathy solely for their own self-fulfillment, which leads to gathering useless insights that sit unused on a digital shelf.
  • The ultimate goal of empathy in design and innovation should be to take action to improve people’s experiences and lead to the creation of something new that provides value to others.
Share:Empathy Porn. And How To Avoid It.
3 min read

Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.

Article by Tanner Kohler
Autonomy, Relatedness, and Competence in UX Design
  • The self-determination theory explains how three basic psychological needs — autonomy, relatedness, and competence — drive human motivation:
    • Autonomy: Users value products they can customize to their needs and preferences.
    • Relatedness: Products that relate to users’ needs and perspectives strengthen relationships and increase satisfaction.
    • Competence: Clear and compelling design helps users become competent using the system, leading to positive outcomes.
  • When it’s challenging to accommodate autonomy, relatedness, and competence in a single design, testing with potential users can help determine which need is the most important.
Share:Autonomy, Relatedness, and Competence in UX Design
11 min read

Discover how to create a user-centered experience by designing for the Locus of Attention.

Article by Vero Vanden Abeele
Why Skilled UX Designers Are (Like) Magicians
  • The article is built around the term “locus of attention”, which refers to the focus of attention, including not only the actively chosen object but also anything that grabs one’s attention, including cases where selective attention wanders off.
  • The manipulation of users’ attention is essential in UX design, as the locus of attention determines what will be noticed and what will be ignored.
  • A skilled UX designer should know how to grab, hold and relocate the locus of attention.
Share:Why Skilled UX Designers Are (Like) Magicians
14 min read

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

Article by Aaron Christopher
The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
Share:The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
8 min read

What if we designed anything with relationships in mind?

Article by Fabian Pfortmuller
The Rise of Relational Design
  • The author believes that putting relationships first should be a common practice in every part of human activity.
  • The author sees a relational design as something we can anticipate in the nearest future. It can be applied in many cases – from designing cities to building any type of organization or system.
  • Relational design isn’t new in any way – the fact they are old makes them this powerful. With relationships in mind, we can start designing a new future.
Share:The Rise of Relational Design
3 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and