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Direct Observation Research

Article by Keren Ruth Wong
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
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4 min read

A Conversation with Marina Zhukova, PhD Student at UCSB and OneReach.ai Academic Fellow.

Article by Marina Zhukova
AI as a Research Participant: Tips, Tools, and Techniques 
  • The article discusses the research into how emojis influence online communication, conducted using GPT-3.5 Turbo, and highlights the findings and challenges in incorporating AI into studies.
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6 min read

Cautionary Tales of Dominance to Downfall.

Article by Nate Schloesser
The 7 Deadly Snares of Strategy
  • The article delves into seven critical strategic snares through real-world case studies, offering valuable lessons for businesses in navigating the complex landscape of modern business strategy.
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9 min read

How Alphonse Chapanis, a young psychologist, saved the lives of WWII pilots through clever design.

Article by David Hall
Pilot Error, Chapanis and The Shape of Things to Come
  • The article delves into how Alphonse Chapanis, a pioneering psychologist, transformed aircraft design during World War II. The author expertly illustrates the power of thoughtful design in high-pressure environments.
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5 min read
Article by Joanna Ngai
Design Fictions
  • Nowadays, people tend to change their online behavior because of the constant feeling of surveillance – this phenomenon is called the “chilling effect”. It affects all users, however, younger Internet users are more aware of their privacy navigation.
  • Nothing is private now – every realm of human life stays on the Internet forever.
  • Under such circumstances, the design’s future trajectory is not something the author is comfortable with. She advises always considering whether what you’re building helps increase sustainability while making design decisions.
  • Technology should remain a tool, design should satisfy a need, and neither should cause a decrease in human agency by pandering to our primary instincts. According to the author, negative drawbacks are something a designer should always keep in mind.
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5 min read
Design Fictions
Article by Antonio Rotolo
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

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