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Direct Observation Research

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Design Fictions

  • Design, Design Theory, Direct Observation Research, UX Education, UX World Changing Ideas
Article by Joanna Ngai
IDEAS IN BRIEF
Design Fictions
  • Nowadays, people tend to change their online behavior because of the constant feeling of surveillance – this phenomenon is called the “chilling effect”. It affects all users, however, younger Internet users are more aware of their privacy navigation.
  • Nothing is private now – every realm of human life stays on the Internet forever.
  • Under such circumstances, the design’s future trajectory is not something the author is comfortable with. She advises always considering whether what you’re building helps increase sustainability while making design decisions.
  • Technology should remain a tool, design should satisfy a need, and neither should cause a decrease in human agency by pandering to our primary instincts. According to the author, negative drawbacks are something a designer should always keep in mind.
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5 min read
Design Fictions

How We Listened to Our Users and Made a Better Product

  • Behavioral Science, Business Value and ROI, Content Strategy, Contextual User Studies, Customer Experience, Direct Observation Research, Empathy, Enterprise Products, Interaction Design
Three Tried and Tested Ways to Understand What Users Want
Article by Antonio Rotolo
IDEAS IN BRIEF
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

Inside the Design Process to Protect People’s Health on Public Transit

  • Accessibility, Automotive, Behavioral Science, Direct Observation Research, Empathy, Human factors

Who could have imagined the new vocabulary, behaviors, and habits we’d all acquire in one short year?

Article by Sarah Rich
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7 min read

5 ways to improve your B2B customer experience

  • Behavioral Science, Business Value and ROI, Customer Experience, Direct Observation Research, Empathy

There’s your chance to finish this year off on a positive note by taking some steps to put in place an improved B2B customer experience plan across your business.

Article by David Gear
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3 min read

Two-Minute Interviews

  • Direct Observation Research, Interviews, Research Methods and Techniques, Research Tools and Software, Simplicity, User Reported Feedback

Two-minute surveys are a quick and flexible tool you can use to include all of your business users and all of your market in your user research.

Article by Dmitri Khanine
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9 min read

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