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Direct Observation Research

Article by Joanna Ngai
Design Fictions
  • Nowadays, people tend to change their online behavior because of the constant feeling of surveillance – this phenomenon is called the “chilling effect”. It affects all users, however, younger Internet users are more aware of their privacy navigation.
  • Nothing is private now – every realm of human life stays on the Internet forever.
  • Under such circumstances, the design’s future trajectory is not something the author is comfortable with. She advises always considering whether what you’re building helps increase sustainability while making design decisions.
  • Technology should remain a tool, design should satisfy a need, and neither should cause a decrease in human agency by pandering to our primary instincts. According to the author, negative drawbacks are something a designer should always keep in mind.
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5 min read
Design Fictions
Article by Antonio Rotolo
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

Who could have imagined the new vocabulary, behaviors, and habits we’d all acquire in one short year?

Article by Sarah Rich
Share:Inside the Design Process to Protect People’s Health on Public Transit
7 min read

There’s your chance to finish this year off on a positive note by taking some steps to put in place an improved B2B customer experience plan across your business.

Article by David Gear
Share:5 ways to improve your B2B customer experience
3 min read

Two-minute surveys are a quick and flexible tool you can use to include all of your business users and all of your market in your user research.

Article by Dmitri Khanine
Share:Two-Minute Interviews
9 min read

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