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Direct Observation Research

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How We Listened to Our Users and Made a Better Product

  • Behavioral Science, Business Value and ROI, Content Strategy, Contextual User Studies, Customer Experience, Direct Observation Research, Empathy, Enterprise Products, Interaction Design
Three Tried and Tested Ways to Understand What Users Want
IDEAS IN BRIEF
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

Inside the Design Process to Protect People’s Health on Public Transit

  • Accessibility, Automotive, Behavioral Science, Direct Observation Research, Empathy, Human factors

Who could have imagined the new vocabulary, behaviors, and habits we’d all acquire in one short year?

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7 min read

5 ways to improve your B2B customer experience

  • Behavioral Science, Business Value and ROI, Customer Experience, Direct Observation Research, Empathy

There’s your chance to finish this year off on a positive note by taking some steps to put in place an improved B2B customer experience plan across your business.

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3 min read

Two-Minute Interviews

  • Direct Observation Research, Interviews, Research Methods and Techniques, Research Tools and Software, Simplicity, User Reported Feedback

Two-minute surveys are a quick and flexible tool you can use to include all of your business users and all of your market in your user research.

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9 min read

Priming the Electronic Prototype

  • Accessibility, Contextual User Studies, Direct Observation Research, Interaction Design, Prototypes, Remote Research, Research Methods and Techniques, User Acceptance Testing, User Reported Feedback

Whether users conceptualize the content as a “paper” document, “website,” or “electronic” document with assumed capabilities is a critical UX inquiry.

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6 min read

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