Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Direct Observation Research

Direct Observation Research

Synthetic insights are not research. They are the fastest path to destroy the margins on your product.

Article by Pavel Samsonov
No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
  • The article critiques the growing trend of substituting human-centered design processes with AI-generated insights, highlighting the potential pitfalls and implications for design quality and user experience.
Share:No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
6 min read
Article by Daria Krasovskaya
7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]
  • The article provides a thorough exploration of common UX research recruiting pitfalls and offers practical advice from seasoned professionals to enhance recruitment strategies and ensure reliable research outcomes.
Share:7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]
11 min read

My story of how I dived deep into UX when creating soft toys from scratch without even realising that…

Article by Anastasia Damanchuk
The Parallel Journey of Physical Product Design and UX/UI Design
  • The article highlights the author’s realization of the parallels between physical product design, particularly in the creation of soft toys, and UX/UI design, showcasing how principles like research, prototyping, teamwork, and empathy are fundamental to both domains.
Share:The Parallel Journey of Physical Product Design and UX/UI Design
3 min read

Users attribute human-like qualities to chatbots, anthropomorphizing the AI in four distinct ways — from basic courtesy to seeing AI as companions.

Article by Sarah Gibbons
The 4 Degrees of Anthropomorphism of Generative AI
  • The article delves into a qualitative usability study of ChatGPT, uncovering degrees of AI anthropomorphism in user behaviors.
  • The authors identify four levels — Courtesy, Reinforcement, Roleplay, and Companionship — providing insights into how users interact with and perceive generative AI.

Share:The 4 Degrees of Anthropomorphism of Generative AI
8 min read
Article by Keren Ruth Wong
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
Share:The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
4 min read

A Conversation with Marina Zhukova, PhD Student at UCSB and OneReach.ai Academic Fellow.

Article by Marina Zhukova
AI as a Research Participant: Tips, Tools, and Techniques 
  • The article discusses the research into how emojis influence online communication, conducted using GPT-3.5 Turbo, and highlights the findings and challenges in incorporating AI into studies.
Share:AI as a Research Participant: Tips, Tools, and Techniques 
6 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and