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Direct Observation Research

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No, AI User Research is Not “Better Than Nothing”—It’s Much Worse

  • Artificial Intelligence, Defining AI, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

Synthetic insights are not research. They are the fastest path to destroy the margins on your product.

Article by Pavel Samsonov
IDEAS IN BRIEF
No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
  • The article critiques the growing trend of substituting human-centered design processes with AI-generated insights, highlighting the potential pitfalls and implications for design quality and user experience.
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6 min read

7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]

  • Direct Observation Research, Employee Experience, Employment and Hiring, Research Methods and Techniques
Article by Daria Krasovskaya
IDEAS IN BRIEF
7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]
  • The article provides a thorough exploration of common UX research recruiting pitfalls and offers practical advice from seasoned professionals to enhance recruitment strategies and ensure reliable research outcomes.
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11 min read

The Parallel Journey of Physical Product Design and UX/UI Design

  • Design, Direct Observation Research, Product design

My story of how I dived deep into UX when creating soft toys from scratch without even realising that…

Article by Anastasia Damanchuk
IDEAS IN BRIEF
The Parallel Journey of Physical Product Design and UX/UI Design
  • The article highlights the author’s realization of the parallels between physical product design, particularly in the creation of soft toys, and UX/UI design, showcasing how principles like research, prototyping, teamwork, and empathy are fundamental to both domains.
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3 min read

The 4 Degrees of Anthropomorphism of Generative AI

  • Artificial Intelligence, Direct Observation Research, Generative AI

Users attribute human-like qualities to chatbots, anthropomorphizing the AI in four distinct ways — from basic courtesy to seeing AI as companions.

Article by Sarah Gibbons
IDEAS IN BRIEF
The 4 Degrees of Anthropomorphism of Generative AI
  • The article delves into a qualitative usability study of ChatGPT, uncovering degrees of AI anthropomorphism in user behaviors.
  • The authors identify four levels — Courtesy, Reinforcement, Roleplay, and Companionship — providing insights into how users interact with and perceive generative AI.

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8 min read

The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check

  • Artificial Intelligence, Direct Observation Research, Research Methods and Techniques, The Evolution of Research
Article by Keren Ruth Wong
IDEAS IN BRIEF
The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
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4 min read

AI as a Research Participant: Tips, Tools, and Techniques 

  • Artificial Intelligence, Behavioral Science, Contextual User Studies, Defining AI, Direct Observation Research, Emotion, Human factors, Interviews, New and Emerging Technologies

A Conversation with Marina Zhukova, PhD Student at UCSB and OneReach.ai Academic Fellow.

Article by Marina Zhukova
IDEAS IN BRIEF
AI as a Research Participant: Tips, Tools, and Techniques 
  • The article discusses the research into how emojis influence online communication, conducted using GPT-3.5 Turbo, and highlights the findings and challenges in incorporating AI into studies.
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6 min read

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