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UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Revisiting Proto-Personas for Executive Alignment

Modifying Jeff Gothelf's proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article - Brent Summers - July 10, 2014 - 0 Comments

Four Things I Learned about UX at Universal Studios

Home to The Wizarding World of Harry Potter, Diagon Alley, Universal Studios is also a source of guidance and inspiration for experience designers.

Article - Tony Albanese - July 9, 2014 - 2 Comments

UX South Africa

Event - Theo - October 3, 2014 - 0 Comments

Throwing Light on Dark UX with Design Awareness

Users and designers can work to develop their Design Awareness in order to avoid the manipulative patterns associated with Dark UX.

Article - Marc Miquel - July 7, 2014 - 2 Comments

Persona Grata

A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article - Shlomo Goltz - July 2, 2014 - 5 Comments

Using Post-Service Personas to Design Closure Experiences

Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Article - Joe Macleod - June 27, 2014 - 1 Comments

Transform Customer Experience By Rethinking Your Ecosystem

To offer a truly competitive customer experience companies need to rethink the relationships between customers, employees, partners, and their operating environment.

Article - Rick Parrish - June 25, 2014 - 0 Comments