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Business Value and ROI

The answer relies upon psychological science.

AI in the Workplace: How to Get Everyone Onboard?
  • According to the author, AI is booming; it’s considered critical to success in the next five years by 94% of business leaders.
  • Some fears and concerns remain when AI is implemented, and companies often underestimate people- and change-management aspects.
  • Psychological science about change can help promote AI acceptance through seven phases of concern.
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6 min read
AI in the Workplace: How to Get Everyone Onboard?

How returning to the craft taught me to be a better leader

Returning to Craft
  • The article covers the author’s story of going back to the practice as a product designer.
  • The author shares her tips on how become a better leader by becoming a better designer:
    • Slow down to reflect and grow as a team
    • Create an environment to challenge “best practices”
    • Listen first before giving your opinion
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9 min read
Returning to Craft
The Liminal Space Between Meaning and Emotion
  • To innovate well is to search for meaning behind the innovation first. This requires investing time into discovering what users need and think of unique ways to serve them and better solve their problems.
  • Emotions are widely misunderstood in UX design and often manipulation is used to predict user behavior. However, a much better approach to UX design is storyscaping, which aims at empowering users, rather than controlling them.

Read the full article to learn more about liminal space and how to apply this thinking to your design.

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6 min read
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

Foundational UX skills that will help your team delve deeper into UX design

How to Train and Develop the 12 Competencies of UX Design
  • There are 12 core competencies that a UX design team should master. These skills differentiate human designers from any existing robot.
  • Looking for a purpose and asking “why” in addition to “how” and “what” is a good starting point to deliver the right solution that solves users’ problems.
  • It is equally important to validate designs, review user flows, refine UX writing skills, and, most importantly, become genuine advocates for users experience.

Read the article to get practical advice on how to develop these 12 core competencies of a UX team.

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13 min read

An expert’s view on the massive strategic opportunities and potential challenges of leveraging conversational AI solutions

The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

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