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Business Value and ROI

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The Liminal Space Between Meaning and Emotion

  • Behavioral Science, Business Value and ROI, Contextual User Studies
This article explores how the liminal space between meaning and emotion came to be, and how designers can beat it by focusing on users.
IDEAS IN BRIEF
The Liminal Space Between Meaning and Emotion
  • To innovate well is to search for meaning behind the innovation first. This requires investing time into discovering what users need and think of unique ways to serve them and better solve their problems.
  • Emotions are widely misunderstood in UX design and often manipulation is used to predict user behavior. However, a much better approach to UX design is storyscaping, which aims at empowering users, rather than controlling them.

Read the full article to learn more about liminal space and how to apply this thinking to your design.

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6 min read

How We Listened to Our Users and Made a Better Product

  • Behavioral Science, Business Value and ROI, Content Strategy, Contextual User Studies, Customer Experience, Direct Observation Research, Empathy, Enterprise Products, Interaction Design
Three Tried and Tested Ways to Understand What Users Want
IDEAS IN BRIEF
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

How to Train and Develop the 12 Competencies of UX Design

  • Business UX Leaders, Business Value and ROI, Employee Experience, Employment and Hiring, Project Management, Psychology and Human Behavior

Foundational UX skills that will help your team delve deeper into UX design

IDEAS IN BRIEF
How to Train and Develop the 12 Competencies of UX Design
  • There are 12 core competencies that a UX design team should master. These skills differentiate human designers from any existing robot.
  • Looking for a purpose and asking “why” in addition to “how” and “what” is a good starting point to deliver the right solution that solves users’ problems.
  • It is equally important to validate designs, review user flows, refine UX writing skills, and, most importantly, become genuine advocates for users experience.

Read the article to get practical advice on how to develop these 12 core competencies of a UX team.

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13 min read

The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

  • Artificial Intelligence, Business Value and ROI, Content Strategy, Conversational Design, Customer Experience, Design, Design Tools and Software, Emotion, Interaction Design

An expert’s view on the massive strategic opportunities and potential challenges of leveraging conversational AI solutions

IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

Current State vs. Future State: Innovating your Customer Experience and Increasing Productivity

  • Business Value and ROI, Customer Experience, New and Emerging Technologies

How to improve customer experience by mapping the current state of the business and adopting a growth mindset.

IDEAS IN BRIEF
Current State vs. Future State: Innovating your Customer Experience and Increasing Productivity
  • The challenges caused by the pandemic force businesses to rethink their customer experience and invest in strategic planning.
  • To start, it’s necessary to analyze the current state, identify weaknesses, and focus on inclusive knowledge management to find opportunities to improve the organization.
  • Some of the most common inefficiency problems include non-utilized talent and extra processing.
  • Improve customer experience and productivity by looking for cumulative, connected or capacity insights.
Read the full article to learn more about innovating customer experience and why its necessary.
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7 min read

Designing for Today’s Behaviors and Tomorrow’s Potential

  • Accessibility, Business Value and ROI, Consumer products, Design

An interaction designer shares the lessons learned on design and user needs in emerging markets.

IDEAS IN BRIEF
Designing for Today’s Behaviors and Tomorrow’s Potential
  • When designing experiences, it is essential to aim for inclusivity and accessibility since users around the world don’t have the same opportunities.
  • One way to create an inclusive experience is to embrace functionalism and opt for clear visual elements. This might include easily recognizable icons and colour schemes.
  • Because of issues like poor network coverage, digital products should be also adapted to the unpredictable environment that characterizes some of the developing countries.

Read the full article for some ideas on how to consider accessibility in digital products around the world.

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8 min read

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