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Latest Articles

Ideation and AI

  • Defining AI, Design, Design Theory, New and Emerging Technologies, Personal and Professional Development
Article by Rich Nadworny
IDEAS IN BRIEF
Ideation and AI
  • The article discusses a study that compares the ideation abilities of MBA students and ChatGPT, with ChatGPT outperforming in both the quantity and quality of ideas.
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3 min read

AI as a Research Participant: Tips, Tools, and Techniques 

  • Artificial Intelligence, Behavioral Science, Contextual User Studies, Defining AI, Direct Observation Research, Emotion, Human factors, Interviews, New and Emerging Technologies

A Conversation with Marina Zhukova, PhD Student at UCSB and OneReach.ai Academic Fellow.

Article by Marina Zhukova
IDEAS IN BRIEF
AI as a Research Participant: Tips, Tools, and Techniques 
  • The article discusses the research into how emojis influence online communication, conducted using GPT-3.5 Turbo, and highlights the findings and challenges in incorporating AI into studies.
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6 min read

The 7 Deadly Snares of Strategy

  • Business UX Leaders, Direct Observation Research, Internal Company Dynamics, Strategy

Cautionary Tales of Dominance to Downfall.

Article by Nate Schloesser
IDEAS IN BRIEF
The 7 Deadly Snares of Strategy
  • The article delves into seven critical strategic snares through real-world case studies, offering valuable lessons for businesses in navigating the complex landscape of modern business strategy.
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9 min read

Why Championing Product Design Consultants When I’m the One in Charge of Design?

  • Business UX Leaders, Employee Experience, Employment and Hiring, Human factors, Product design, Project Management
Article by Ignacio Parietti
IDEAS IN BRIEF
Why Championing Product Design Consultants When I’m the One in Charge of Design?
  • The article discusses the strategic advantages of championing product design consultants in the ever-evolving field of user experience design highlighting the benefits of external expertise.
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4 min read

How to NOT Be a Bad Design Manager

  • Design, Employee Experience, Project Management, Team Dynamics

A Masterclass in What to Do (and not to do).

Article by Nate Schloesser
IDEAS IN BRIEF
How to NOT Be a Bad Design Manager
  • The article explores the nuances of effective design management by drawing on the experiences and insights of the author.
  • The author provides practical tips and lessons learned from past mistakes to guide design managers in fostering a culture of growth, innovation, and support within their teams.
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11 min read

Fatigue and the Designer

  • Behavioral Science, Employee Experience, Employment and Hiring, Human factors, Requirements and Specifications

How I combat my job insecurities through storytelling and collaboration.

Article by Chris Kernaghan
IDEAS IN BRIEF
Fatigue and the Designer
  • The article explores the issue of burnout and fatigue among UX designers and suggests strategies, including effective storytelling and self-care, to combat these challenges and create a more positive work environment.
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5 min read
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