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Latest Articles

Understand And Define Users With The User Profile Model

  • Personas, Research Methods and Techniques, The Evolution of Research, UX Education
Article by Jessica Sherratt
IDEAS IN BRIEF
Understand And Define Users With The User Profile Model
  • The article covers the evolution of user research and the importance of effective personas, as it explores the user profile model and how it can help teams gain valuable insights to create customer-centric products and services.
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11 min read

My Design Process: Building Blocks for Continuous Discovery

In our day-to-day lives, we all rely on a unique set of tools to tackle various challenges and solve diverse problems. The world of product design operates under the same principle.

Article by Yuliia Galytska
IDEAS IN BRIEF
My Design Process: Building Blocks for Continuous Discovery
  • This article explores the author’s evolved design process. It features:
    • a collection of building blocks for continuous discovery;
    • tools such as opportunity solution trees and rapid prototyping;
    • the method of understanding the “why” before diving into the “what” and “how” of design.
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6 min read

Vision Is Not About The Goggles; It Is About A New Way Of Looking

  • Apple, Apple iOS, New and Emerging Technologies, Technology

What is the meaning of the introduction of the Vision Pro device and Vision OS? After a week of reflection, and reading about experiences, I like to do a take here.

Article by Iskander Smit
IDEAS IN BRIEF
Vision Is Not About The Goggles; It Is About A New Way Of Looking
  • The article discusses the introduction of Apple’s Vision Pro and Vision OS, highlighting their significance in shaping a new relationship with technology through a synthetic layer that enhances vision.
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6 min read

Data, ML and AI: The in-betweens of Technology and Communication

  • Artificial Intelligence, New and Emerging Technologies, Technology
Article by Sampurna Datta Paul
IDEAS IN BRIEF
Data, ML and AI: The in-betweens of Technology and Communication
  • The article emphasizes the need for accountable and unbiased AI systems, while also recognizing the importance of the human factor and empathy in technology development.
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10 min read

8 Reasons Why Design Is Dead (And How We Can Revive It)

  • Design, Design Theory, Personal and Professional Development

I’m ashamed to call myself a designer.

Article by Circ Cular
IDEAS IN BRIEF
8 Reasons Why Design Is Dead (And How We Can Revive It)
  • This article discusses the harmful effects of design in the tech industry, including its impact on our well-being and society. It emphasizes the need for ethical design, mental health prioritization, and genuine human connections.
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18 min read

13 Reasons Why You Should Hire a Stripper to Your UX Team

  • Design, Employee Experience, Employment and Hiring, Storytelling, The rise of design, UX Magazine

It’s time to strip away traditional norms and embrace the power of diverse perspectives.

Article by Lisa Wilson
IDEAS IN BRIEF
13 Reasons Why You Should Hire a Stripper to Your UX Team
  • The author gives a unique perspective on the transferable skills and diverse backgrounds that can contribute to the field of UX design, challenging traditional assumptions about professional qualifications.
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12 min read
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