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Stop Dividing Generative and Evaluative Research 

  • Customer Experience, Design, Design Theory, Research Methods and Techniques, The Evolution of Research, UX Education

Every UX research method should generate new insights about the people we study and allow us to refine our understanding of the problems our products are trying to solve. Distinguishing “generative” and “evaluative” studies doesn’t always make sense. 

Article by Lindsey Wallace
IDEAS IN BRIEF
Stop Dividing Generative and Evaluative Research 
  • UX research is a strange thing, being divided into “generative” and “evaluative” studies, the former conducted ideally early in product development, the latter further along in the process.
  • The author shares some ways to expand requests for evaluative research into research with generative insights.
  • Here are some tips that might help you conduct your qualitative research session:
    • Begin by asking users “casual” questions to build rapport.
    • Ask them about their favorite and least favorite parts of their job, to walk me through a typical day.
    • Try to orient the concept test around them.
    • Ask stupid questions when people react to a concept.
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8 min read

When to Design for Emergence

Market applications on the long-tail of user needs

Article by Kasey Klimes
IDEAS IN BRIEF
When to Design for Emergence
  • The author uncovers a very different paradigm for thinking about the way we design products, tools, and services call this paradigm design for emergence.
  • The author describes how the following helps put us this future in the context:
    • High Modern Design
    • User-Centered Design
  • In design for emergence, the designer assumes that the end-user holds relevant knowledge and gives them extensive control over the design.
  • A useful boundary can be drawn around design for emergence with the following criteria:
    1. The designer can be meaningfully surprised by what the end-user creates with their tool.
    2. The end-user can integrate their local or contextual knowledge into their application of the tool.
    3. The end-user doesn’t need technical knowledge or training to create a valuable application of the tool.
  • The author names the best examples of design for emergence and how they’ve won robust user bases by supporting a broad swath of long-tail user needs.
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10 min read

Conscious AI models?

  • Accessibility, Artificial Intelligence, Augmented Reality, Behavioral Science, Customer Experience, Design, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas

If it looks like a duck…

Article by Daniel Godoy
IDEAS IN BRIEF
Conscious AI models?
  • The author uncovers what LaMDA and consciousness are, and how they correlate.
  • While exploring conscious AI models, there are a few things that need to be considered:
    • Conscious Access
    • Reflexive Processing
    • The Question of Reporting
    • Autonomy
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8 min read
Conscious AI models?

Building Delight in Your Design System

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas

There seems to be a pervasive idea that using systems to help your work will lead to everything being a homogenous, grey, functional, meh experience. But delight is important! So, how can we design our processes to make sure that delight is a key part in what makes your MVPs ‘viable’?

Article by Luke Murphy
IDEAS IN BRIEF
Building Delight in Your Design System
  • The author shares the edited version of the talk about design systems that he delivered to Design Matters in Copenhagen in September, 2022.
  • The author separates and explains the difference between “Deep Delight vs Surface Delight” in design based on the user experience of McDonalds.
  • The author explains the way the Kano model works (Noriaki Kano developed the Kano model back in the 80s that shows that customer loyalty is connected to our emotional responses to product features.
  • There are 5 types of delight according to Microsoft’s categorizations:
    • Playful experiences
    • Attractive experiences
    • Natural experiences
    • Personal experiences
    • Empowered experiences
  • The author gives tips on how to build delight into your system and how to make that delight repeatable by measuring it and not forgetting your (internal) users.
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13 min read
Building Delight in Your Design System

Age of Invisible Machines

  • Accessibility, Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, Usability, UX Education, UX Magazine

Conversational AI is the infinitely scalable interface.

Article by Cobus Greyling
IDEAS IN BRIEF
Age of Invisible Machines
  • Cobus Greyling shares his take on the new Wall Street Journal bestselling business book, Age of Invisible Machines by Robb Wilson with Josh Tyson
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3 min read
Age of Invisible Machines

Creating a Fight Club

  • Customer Experience, Design, Design Theory, Employee Experience, Employment and Hiring, Internal Company Dynamics, Usability, UX Education, UX Magazine

Making a space for healthy conflict in an organization to work through confusion and disagreement.

Article by Nate Schloesser
IDEAS IN BRIEF
Creating a Fight Club
  • The author shares ideas that helped him organize better communication within the company he was working at.
  • The author went through the following steps and processes:
    • Setting Topics
    • Choosing a Facilitator
    • Participants
    • The Structure
    • Rules of Engagement
    • Rules of Etiquette
    • Chatham House Rule
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6 min read
Creating-a-Fight-Club
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