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Latest Articles

Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Chapter 3: The Framework

  • Behavioral Design, Game Design, Gamification Series, Player Engagement, Product Design, UX Design

Find out why slapping gamification on your product without first selecting a genre is the silent killer of your engagement strategy.

Article by Montgomery Singman
IDEAS IN BRIEF
Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Chapter 3: The Framework
  • The article argues that “adding gamification” without selecting a genre is akin to “adding music” without referencing jazz or heavy metal: a category error that most product teams never realize they’re making.
  • It contends that different game genres are not just aesthetic choices; they are fundamentally different motivational architectures, and mapping your product to the wrong one is why most gamification fails.
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19 min read

Making the Invisible, Visible: 6 Months of Diving Deeper into AI

  • AI Agents, Artificial Intelligence, Product Design, Psychology and Human Behavior

Learn why shipping AI features is the easy part and what it takes to get people to trust them.

Article by Anina Botha
IDEAS IN BRIEF
Making the Invisible, Visible: 6 Months of Diving Deeper into AI
  • The piece states that building AI features is easy. But building them on purpose, turning invisible human behaviors like trust and bias into deliberate design choices, is where the work lives.
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4 min read

Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Chapter 2: The Solution

  • Behavioral Design, Game Design, Gamification Series, Player Engagement, Product Design, User Psychology, UX Design

Find out why slapping badges and points into your app doesn’t work and what six principles from real game design actually drive long-term engagement.

Article by Montgomery Singman
IDEAS IN BRIEF
Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Chapter 2: The Solution
  • The piece argues that gamification fails when game aesthetics are borrowed, but game logic is not. Real game designers use six principles to bring real engagement: authentic mastery, meaningful choice, flow-calibrated challenge, rewarded exploration, self-expressed identity, and real social interdependence. The fix isn’t more mechanics; it’s making the experience itself worth repeating.
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5 min read

The Spiral Climbs: Ideas Are Expensive, Systems Are Cheap

  • Agile and Iterative Process, AI Orchestration, Artificial Intelligence, Design Systems, Design Thinking, DesignOPS, Product Design, Product Management, UX Design, UX Tools

Learn how one product designer built a faster, sharper workflow where AI does the scaffolding, judgment owns the outcome, and nothing ships without a traceable why.

Article by Pavel Bukengolts
IDEAS IN BRIEF
The Spiral Climbs: Ideas Are Expensive, Systems Are Cheap
  • The piece explores that design is no longer about designing screens but owning systems, bets, and outcomes. But the core judgment, empathy, and research are irreplaceable. I chain Miro, Figma, VS Code, GitHub, and Jira into one traceable loop from idea to learning. AI takes on the exploration and scaffolding. People own architecture, security, and accountability. A 48-hour operating cadence of small, measurable bets, linked artifacts, and documented decisions keeps speed honest.
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6 min read
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