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Latest Articles

The AI-First Operator Is the New Product Manager

  • Artificial Intelligence, Design Leadership, Future of Design, Future of Work, Product Management

Uncover the AI-driven future of product management, where execution is automated and staying close to the market is key.

Article by Pavel Bukengolts
IDEAS IN BRIEF
The AI-First Operator Is the New Product Manager
  • The article explores how AI tools such as Startup.ai and Ideanote are turning ideas into products, minimizing the need for traditional project management jobs.
  • It stresses that success in product management today depends on staying close to present market signals rather than coordinating or interpreting concepts.
  • The piece highlights that the future belongs to quick thinkers: AI prioritizes ideas over resumes, leveling the playing field for innovators everywhere.
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3 min read

Beyond UI/UX: Designing Adaptive Experiences in the Age of AI

  • AI in UX, Artificial Intelligence, Future of Design, Human-Centered Design, Interaction Design, Product Design, UX Design

Explore the future of design: AI-powered interfaces that adapt, stay human-focused, and build trust.

Article by Aroon Kumar
IDEAS IN BRIEF
Beyond UI/UX: Designing Adaptive Experiences in the Age of AI
  • The article discusses the shift from fixed interfaces to real-time experiences, switching the role of designers from creating screens to guiding how systems operate.
  • The piece also stresses that, as experiences become personalized, they must maintain user trust, privacy, and authentic human connection.
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5 min read

Earning the Right to Research: Stakeholder Buy-In and Influence in the AI x UX Era

  • AI in UX, Artificial Intelligence, Design Research, Human-Centered Design, UX Research

Explore how design researchers can earn the trust and buy-in that give studies impact, even as AI shifts how teams work.

Article by Sara Fortier
IDEAS IN BRIEF
Earning the Right to Research: Stakeholder Buy-In and Influence in the AI x UX Era
  • The article emphasizes that synthetic data and AI tools promise speed, but not the alignment or shared purpose that makes design research effective in solving design problems.
  • It asserts that meaningful human-centred design begins with trust and the permission to conduct research properly (i.e., strategically).
  • The piece outlines how to build stakeholder buy-in for design research through practical strategies that build influence piece by piece within an organization.
  • Adapted from the book Design Research Mastery, it offers grounded ways to enable impactful user studies in today’s AI-driven landscape.
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12 min read

The Power of Interaction Data: Tracking User Behavior in Modern Web Apps

  • Behavioral Analytics, Data Analysis, User Experience, Web Analytics

Explore how interaction data uncovers hidden user-behavior patterns that drive smarter product decisions, better UX, and continuous improvement.

Article by Srikanth R
IDEAS IN BRIEF
The Power of Interaction Data: Tracking User Behavior in Modern Web Apps
  • The article explains how interaction data like clicks, scrolls, and session patterns reveals real user behavior beyond basic analytics.
  • It shows how tools such as heatmaps and session replays turn this data into actionable insights that improve UX and product decisions.
  • The piece emphasizes using behavioral insights responsibly, balancing optimization with user privacy and ethical data practices.
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14 min read

Usability Tests vs. Focus Groups

  • Design Thinking, Focus Groups, Product Design, Usability Testing, User Experience, UX Design, UX Research

Learn when to talk to users, and when to watch them in order to uncover real insights and design experiences that truly work.

Article by Paivi Salminen
IDEAS IN BRIEF
Usability Tests vs. Focus Groups
  • The article distinguishes between usability tests and focus groups, highlighting their different roles in UX research.
  • It explains that focus groups gather opinions and attitudes, while usability tests observe real user behavior to find design issues.
  • The piece stresses using each method at the right stage to build the right product and ensure a better user experience.
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2 min read

How UX Design is Revolutionising Medtech Cost Efficiency

  • Healthcare, Technology, UX Design

Discover how human-centered UX design is transforming medtech by cutting costs, reducing errors, and driving better outcomes for clinicians, patients, and healthcare providers alike.

Article by Dennis Lenard
IDEAS IN BRIEF
How UX Design is Revolutionising Medtech Cost Efficiency
  • The article explains how strategic UX design in medtech improves cost efficiency by enhancing usability, reducing training time, and minimizing user errors across clinical workflows.
  • The piece argues that intuitive, user-centered interfaces boost productivity, adoption rates, and patient outcomes while lowering support costs and extending product lifecycles, making UX a crucial investment for sustainable growth and ROI in healthcare technology.
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7 min read
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