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Latest Articles

Understanding Don Norman’s Principles of Interaction

  • Human-Centered Design, Interaction Design, Usability, User Experience, UX Design

Learn how Don Norman‘s six interaction design principles explain why some things feel intuitive while others leave us frustrated.

Article by Paivi Salminen
IDEAS IN BRIEF
Understanding Don Norman’s Principles of Interaction
  • The article breaks down Don Norman‘s six design principles that help users understand products instantly without needing instructions or feeling confused.
  • The piece shows how good design using Norman‘s principles makes everyday technology easier to use by matching how people naturally think and act.
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3 min read

AI+UX: A Few Notes from the Field

  • Artificial Intelligence, Future of Work, UX Design

Learn how one team cut 135 hours of UX work using AI without losing quality, control, or their minds.

Article by Pavel Bukengolts
IDEAS IN BRIEF
AI+UX: A Few Notes from the Field
  • The article shows how thoughtful, well-structured AI use can reduce UX delivery time by nearly half without increasing team size or compromising quality.
  • The piece highlights how AI speeds up core workflows: from research and contracts to visuals and prototyping, while retaining human judgment, alignment, and final decision-making.
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3 min read

Ableist Design: Challenging Systemic Norms

  • Accessibility, Design Ethics, Human-Centered Design, Inclusive Design, UX Design

Discover how ableism influences our interfaces and why real design begins with humanity, not assumptions.

Article by Tamara Sredojevic
IDEAS IN BRIEF
Ableist Design: Challenging Systemic Norms
  • The article claims that design often defaults to an able-bodied “norm,” making exclusion a structural rather than an unwanted consequence.
  • It illustrates that accessibility mistakes come from assumptions: designers believe who the user is instead of investigating, researching, or involving Disabled people.
  • The piece highlights that accessibility must be built in from the start and seen as an ethical, collective responsibility rather than a specialized add-on or professional task.
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24 min read

An Operating System for Organizations: Why Every Business, Product, and Design Leaders Need Agent Runtime Environments

  • Agentic AI, Artificial Intelligence, Digital Transformation, Enterprise AI, Product Management

Learn about the invisible “power grid” that drives successful AI and why runtimes, rather than models, decide who turns pilots into real results.

Article by UX Magazine Staff
IDEAS IN BRIEF
An Operating System for Organizations: Why Every Business, Product, and Design Leaders Need Agent Runtime Environments
  • The article argues that most AI projects fail because companies lack the necessary system (a runtime) that allows agents to operate in the real world.
  • It describes how runtimes serve as a “power grid” for AI, helping teams in scaling, managing, and turning pilots into practical business outcomes.
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5 min read

The Three Lenses of UX: Because Not All UX Is the Same

  • Collaboration, Design Teams, UX Design, UX Roles, UX Strategy

Discover why the best designers don’t try to be “unicorns,” but learn which lens they lead with and how to team up for real impact.

Article by Oliver West
IDEAS IN BRIEF
The Three Lenses of UX: Because Not All UX Is the Same
  • The article suggests that UX isn’t one skill but three lenses: creativity, science, and business, and different roles naturally lead with different ones.
  • The piece illustrates that impact comes from identifying your skills and developing balanced teams, without trying to be excellent at everything.
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4 min read
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