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Latest Articles

The Cortex-First Approach: Why UX Starts Before the Screen

  • Cognition, Design Psychology, Psychology, Psychology and Human Behavior, User Experience, User Research, UX Design

Explore why psychology, not pixels, decides whether users flow effortlessly or freeze in confusion, and how understanding cognition changes everything about UX design.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Cortex-First Approach: Why UX Starts Before the Screen
  • The article explains why UX design fails when it ignores what users’ brains are already doing before they even see the interface or click the first button.
  • The piece shows how aligning design with users’ mental models and emotional states creates effortless experiences, while violating them causes hesitation even in “perfect” interfaces.
  • It outlines the Cortex-First approach, showing how great UX starts by understanding cognitive patterns, emotional responses, and subconscious expectations rather than visual aesthetics.
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6 min read

Understanding Don Norman’s Principles of Interaction

  • Human-Centered Design, Interaction Design, Usability, User Experience, UX Design

Learn how Don Norman‘s six interaction design principles explain why some things feel intuitive while others leave us frustrated.

Article by Paivi Salminen
IDEAS IN BRIEF
Understanding Don Norman’s Principles of Interaction
  • The article breaks down Don Norman‘s six design principles that help users understand products instantly without needing instructions or feeling confused.
  • The piece shows how good design using Norman‘s principles makes everyday technology easier to use by matching how people naturally think and act.
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3 min read

AI+UX: A Few Notes from the Field

  • Artificial Intelligence, Future of Work, UX Design

Learn how one team cut 135 hours of UX work using AI without losing quality, control, or their minds.

Article by Pavel Bukengolts
IDEAS IN BRIEF
AI+UX: A Few Notes from the Field
  • The article shows how thoughtful, well-structured AI use can reduce UX delivery time by nearly half without increasing team size or compromising quality.
  • The piece highlights how AI speeds up core workflows: from research and contracts to visuals and prototyping, while retaining human judgment, alignment, and final decision-making.
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3 min read

Ableist Design: Challenging Systemic Norms

  • Accessibility, Design Ethics, Human-Centered Design, Inclusive Design, UX Design

Discover how ableism influences our interfaces and why real design begins with humanity, not assumptions.

Article by Tamara Sredojevic
IDEAS IN BRIEF
Ableist Design: Challenging Systemic Norms
  • The article claims that design often defaults to an able-bodied “norm,” making exclusion a structural rather than an unwanted consequence.
  • It illustrates that accessibility mistakes come from assumptions: designers believe who the user is instead of investigating, researching, or involving Disabled people.
  • The piece highlights that accessibility must be built in from the start and seen as an ethical, collective responsibility rather than a specialized add-on or professional task.
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24 min read
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