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Latest Articles

Stop Building Streetlamp Models: The Decision-First Framework for AI Products

  • Artificial Intelligence, Product Management, User-Centered AI, UX Design, UX for AI

Find out how to stop building where the data is bright and start building where the problem actually is.

Article by Núria Badia Comas
IDEAS IN BRIEF
Stop Building Streetlamp Models: The Decision-First Framework for AI Products
  • The article reveals that most AI projects fail because teams focus on what’s possible instead of what users actually need.
  • It introduces the AI-Question Framework, asking three key questions: Does it matter? Do you have the data? Can you handle the mistakes?
  • The piece concludes that successful AI products start with the right question, not with what the AI can do.
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5 min read

Design Smarter: Future-Proof Your UX Career in the Age of AI

  • Artificial Intelligence, Empathy, Future of Work, UX Design

Learn why your UX career is safe from AI and which human skills will keep you relevant as things change in the industry.

Article by Pavel Bukengolts
IDEAS IN BRIEF
Design Smarter: Future-Proof Your UX Career in the Age of AI
  • The article reassures UX designers that AI won’t replace them; it will change their tools, but not their purpose.
  • The piece emphasizes that, unlike humans, AI is not able to understand people, think critically, or ask important ethical questions.
  • It concludes that UX isn’t disappearing and that humans will always be needed to design products for other humans.
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3 min read

Friction Science: Why Users Drop Off

  • Behavioral Design, Cognition, User Experience, User Psychology, UX Design

Find out why users really abandon your product. It’s not the button color or spacing. It’s something deeper.

Article by Tushar Deshmukh
IDEAS IN BRIEF
Friction Science: Why Users Drop Off
  • The article explains that users don’t abandon products because of bad design, but because of psychological friction that makes them uncomfortable.
  • It identifies four types of friction: cognitive, emotional, behavioral, and interaction.
  • The piece emphasizes that designers must focus on cognitive pathways and mental flow, not just visual interfaces, to keep users engaged.
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5 min read

Where Are Conversation Designers Now?

  • Artificial Intelligence, Conversational AI, Conversational Design, UX Design

Learn how we might plan a career in a field without a ladder.

Article by Diana N.
IDEAS IN BRIEF
Where Are Conversation Designers Now?
  • The article overviews careers in conversation design and shows that there’s no clear path forward in this field.
  • It identifies three waves of conversation designers: the early pioneers (1980s-2009), those hired during the boom years (2010-2019), and today’s designers facing layoffs and AI-driven changes (2020-now).
  • The piece represents data revealing that 84% of conversation designers who stayed in tech remained in design-related roles, contradicting the assumption that most would leave the field entirely.
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8 min read
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