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Latest Articles

Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation

  • Apple, Design Theory, The rise of design
Article by Sreya Majumdar
IDEAS IN BRIEF
Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation
  • The article explores Design Thinking’s transformative role in business innovation, using Apple’s case as a prime example, and introduces a forward-looking sustainable framework for assessing innovation.
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3 min read

The 4 Degrees of Anthropomorphism of Generative AI

  • Artificial Intelligence, Direct Observation Research, Generative AI

Users attribute human-like qualities to chatbots, anthropomorphizing the AI in four distinct ways — from basic courtesy to seeing AI as companions.

Article by Sarah Gibbons
IDEAS IN BRIEF
The 4 Degrees of Anthropomorphism of Generative AI
  • The article delves into a qualitative usability study of ChatGPT, uncovering degrees of AI anthropomorphism in user behaviors.
  • The authors identify four levels — Courtesy, Reinforcement, Roleplay, and Companionship — providing insights into how users interact with and perceive generative AI.

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8 min read

The Inflation of AI: Is More Always Better?

  • Artificial Intelligence, Defining AI, Generative AI

New ML models emerge hourly but this fast pace comes with drawbacks; hypothesis-driven development can help to mitigate those.

Article by Benjamin Thurer
IDEAS IN BRIEF
The Inflation of AI: Is More Always Better?
  • The article challenges the need for the rapid growth of AI and ML models, highlighting risks and advocating for hypothesis-driven development to ensure meaningful contributions, enhance quality, and foster innovation in the AI community.
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7 min read

Media Overload is Causing Design “Generification”

  • Design, Interaction Design, Interface and Navigation Design, UX Magazine, Visual Design

Why does everything look the same?

Article by Michael F. Buckley
IDEAS IN BRIEF
Media Overload is Causing Design “Generification”
  • The article explores the impact of streaming media on contemporary design, arguing that the proliferation of personalized content has eroded a shared cultural experience, contributing to a perceived decline in design originality and character.
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4 min read

AI for UX: Getting Started

  • Artificial Intelligence, New and Emerging Technologies, Technology for the Common Good, Things UX People Like, UX Education, UX World Changing Ideas

Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.

Article by Kate Moran
IDEAS IN BRIEF
AI for UX: Getting Started
  • The article delves into the urgent need for UX professionals to embrace AI, outlining tools, applications, and considerations.
  • The authors emphasize:
    • starting small;
    • gaining hands-on experience;
    • the symbiotic relationship between AI and human judgment in enhancing user experiences.

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16 min read
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