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Personas

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There are so many identities, circumstances, and fluid behaviours that influence your users, on a moment-to-moment basis, and on a longer-term basis.

Article by Kate Matesic
Share:Intersectionality: a critical piece of your service and product strategy
4 min read
ArticleImageintersectional

From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.

Article by Toby Trachtman
Share:What Tools does 15 Years in the Theater give to a UX Designer?
3 min read
ArticleImageTheater

Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.

Article by Kate Matesic
Share:Understanding users by going beyond personas, demographics, and affinity groups
4 min read
ArticleImageBeyondPersonas

Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?

Article by Gabriel Thomsen
Share:How real-life experiences can be transformed in the digital world
5 min read
DigitizeExperience_ArticleImage

I believe that we can become more impactful designers by listening to stories deeply and telling them strategically in all activities of the design process.

Article by Ashley Bernard
Share:How to Tell Stories Everywhere in Your Design Process
3 min read
ArticleImageStoriesEverywhere

Biases often creep into our design decisions. We should avoid such biases and understand the importance of staying neutral while evaluating everyone’s opinion.

Article by Abhishek Umrao
Share:6 Ways Psychology Affects Your Design Work
8 min read
PsychologyAffectsDesign_ArticleImage

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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