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There are so many identities, circumstances, and fluid behaviours that influence your users, on a moment-to-moment basis, and on a longer-term basis.
From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.
Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.
Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?
I believe that we can become more impactful designers by listening to stories deeply and telling them strategically in all activities of the design process.
Biases often creep into our design decisions. We should avoid such biases and understand the importance of staying neutral while evaluating everyone’s opinion.
