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Personas

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Biases often creep into our design decisions. We should avoid such biases and understand the importance of staying neutral while evaluating everyone’s opinion.

Article by Abhishek Umrao
Share:6 Ways Psychology Affects Your Design Work
8 min read

All the winners have been chosen! Take a look.

Article by UX Magazine Staff
Share:Announcing Winners of the 2016 UX Magazine Awards!
6 min read

Journey mapping is a sophisticated, simple, and especially powerful tool that can help designers perfect the customer experience.

Article by Ania Rodriguez
Share:The 7 Steps of Using Journey Mapping to Optimize CX
4 min read

Podcasting with Alan Cooper: father of Visual Basic, creator of personas, co-founder of Cooper, and all-around toolmaker.

Article by Josh Tyson
Share:In Conversation with Alan Cooper
1 min read

Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Article by Maya Nix
Share:Is It Time to Forget Big Data and Focus on Real People?
5 min read

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