Personas Archives

Using Proto-Personas for Executive Alignment

Internal Company Dynamics, Personas, Research Methods and Techniques, Strategy, The Business of UX, Working With Stakeholders, Workshops and Brainstorming

When company executives participate in developing proto-personas, the customer’s point of view will figure more prominently in strategic decisions.

Article by Jeff Gothelf

May 1, 2012

9 min read

Personas: The Foundation of a Great User Experience

Personas, Research Methods and Techniques

A primer on personas and how businesses can get the most from them.

Article by Kevin O’Connor

March 25, 2011

6 min read

Doing More With Less Time

Personas, Prototypes, Strategy, Wireframes, Working With Stakeholders

Abbreviated processes rely on trust, collaboration, and prototyping to build consensus and confidence.

Article by Jared Lewandowski

April 23, 2010

4 min read

The UX Design Process for the Boxee Beta

Design, Direct Observation Research, Personas, Product design, Product Releases and Redesigns, Usability, Wireframes

Whitney Hess gives a behind-the-scenes look at her UX research and design for Boxee.

Article by Whitney Hess

March 2, 2010

6 min read

Rich Internet Application Screen Design

Adobe Flex, Ajax, Design, Design Tools and Software, Form design, Personas, Prototypes, Rich Internet applications, Software as a Service, Web

A comprehensive guide to RIA screen design patterns.

Article by Theresa Neil

February 11, 2010

8 min read

Experiencing Experience

Heuristics, Personas, Psychology and Human Behavior, Strategy

Experience is everywhere from cave paintings to broadband websites but what exactly is it? Read psychologist Tom Guarriello’s primer on defining and designing experience.

Article by Tom Guarriello

October 10, 2006

9 min read

Personas

Using Proto-Personas for Executive Alignment