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Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.

Share:Persona Power
5 min read

Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Share:Revisiting Proto-Personas for Executive Alignment
6 min read

A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Share:Persona Grata
6 min read

Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Share:Using Post-Service Personas to Design Closure Experiences
3 min read

A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Share:How to Use Persona Empathy Mapping
5 min read

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Share:The Eight Most Common Mistakes Made on UX Design Projects
3 min read

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