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Personas

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Five Tips for Experience Designers Working to Improve Healthcare Innovation

  • Contextual User Studies, Design, Design Tools and Software, Global Products and Localization, Government and Public Services, Healthcare, Human factors, Personal and Professional Development, Personas, Product design, Project Management, Research Methods and Techniques, Strategy, Team Dynamics, Technology, Ubiquitous Computing, User Adoption, Vendor-Client Relationships, Working With Stakeholders

Our ability to find the underlying problems puts experience designers in a unique position to bring positive change to healthcare efforts on a global scale.

Article by Tracy Brown
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6 min read
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I Love You, Instagram … but Why Won’t You Let Me Make Collages?

  • Content and Copy, Design, Design Tools and Software, Facebook, Google, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Motion and Animation, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Sketching, Social Networking, Storytelling, Technology, Usability, User Acceptance Testing, Visual Design

Wishing that Instagram had a feature for creating collages, one user decided to create her own a prototype.

Article by Lin Wang
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3 min read
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Persona Power

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Tools and Software, Empathy, Ethnography, Human factors, Interaction Design, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Psychology and Human Behavior, Requirements and Specifications, Research Tools and Software, Team Dynamics, Technology, Usability

Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.

Article by Shlomo Goltz
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5 min read
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Revisiting Proto-Personas for Executive Alignment

  • Business Value and ROI, Design, Design Tools and Software, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Usability, Working With Stakeholders

Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article by Brent Summers
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6 min read
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Persona Grata

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Interaction Design, Marketing and Brand, Personal and Professional Development, Personas, Product design, Project Management, Requirements and Specifications, Research Methods and Techniques, Strategy, Technology, Usability, Vendor-Client Relationships, Working With Stakeholders

A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
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6 min read
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Using Post-Service Personas to Design Closure Experiences

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Personas, Product design, Social Networking, Working With Stakeholders, Workshops and Brainstorming

Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Article by Joe Macleod
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3 min read
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