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Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Share:Creating a Customer Ecosystem Using Brand Experience Metaphors
3 min read

Giving your client, stakeholder, or boss a better sense of what UX entails and requires can make your project more successful.

Share:Seven Things Your Boss Needs to Know About UX
4 min read

An excerpt from the book A Web for Everyone, by Sarah Horton and Whitney Quesenbery, introduces a set of personas that can inform accessibility in design.

Share:Book Excerpt: A Web for Everyone
13 min read

Designing apps for users in a healthcare setting, requires an understanding of the emotional states of patients and doctors.

Share:Accounting for Emotion in Heathcare Experience Design
7 min read

A closer look at the Design for Experience awards category: Bottom Line Impact

Share:Design for Experience: Bottom Line Impact
2 min read

Designing large software products requires a living library of the project’s diverse elements and visual standards, enter the enterprise UI toolkit .

Share:How to Create an Enterprise UI Toolkit
6 min read

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