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Personas

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How to Use Persona Empathy Mapping

  • Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Personas, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Sketching, Working With Stakeholders, Workshops and Brainstorming

A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Article by Nikki Knox
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5 min read
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The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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3 min read
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Creating a Customer Ecosystem Using Brand Experience Metaphors

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Design Tools and Software, Flow and Immersion, Marketing and Brand, Personas, Product design, Research Methods and Techniques, Storytelling, Strategy, Technology

Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Article by Tom Schneider
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3 min read
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Seven Things Your Boss Needs to Know About UX

  • Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Mobile Applications, Personal and Professional Development, Personas, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Usability, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Giving your client, stakeholder, or boss a better sense of what UX entails and requires can make your project more successful.

Article by Joseph Dickerson
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4 min read
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Book Excerpt: A Web for Everyone

  • Accessibility, Android, Apple, Apple iOS, Content and Copy, Design, Digital Publishing and eBooks, Empathy, Government and Public Services, Healthcare, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personas, Product design, Research Methods and Techniques, Research Tools and Software, Software as a Service, Technology, Technology for the Common Good, Touch, Usability, User Acceptance Testing, Visual Design, Voice & Natural Language

An excerpt from the book A Web for Everyone, by Sarah Horton and Whitney Quesenbery, introduces a set of personas that can inform accessibility in design.

Article by Sarah Horton, Whitney Quesenbery
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13 min read
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Accounting for Emotion in Heathcare Experience Design

  • Business Value and ROI, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Design Tools and Software, Development, Direct Observation Research, Emotion, Empathy, Healthcare, Input devices, Interaction Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personas, Privacy and Data Security, Product design, Project Management, Research Methods and Techniques, Tablet, Technology, Touch, User Acceptance Testing, User Reported Feedback

Designing apps for users in a healthcare setting, requires an understanding of the emotional states of patients and doctors.

Article by Lorraine Chapman
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7 min read
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