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Personas

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Solid information strategy moves users over the learning curve and through a rewarding experience with your product or service.

Article by Linda Newman Lior
Share:Creating a Successful Information Experience for Your Users
6 min read
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The personality types presented by Eastern and Western astrology don’t offer full-blooded user profiles, but they can be a good place to start a research session.

Article by Tracy Brown
Share:What’s Your Sign? The everyday personas in the stars
6 min read
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Like a healthy marriage, combining UX and agile methodologies requires communication, understanding, and compromise.

Article by Michael Lai
Share:UX and Agile: Tying the knot
6 min read
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To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.

Article by Sarah Doody
Share:A Matter of Character: Knowing your users and their stories
7 min read
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By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.

Article by Sachendra Yadav
Share:The Proliferation and Potential of Gamification in Retail Banking
6 min read
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Tried and true tips for getting the most out of your user-centered design team.

Article by Joseph Dickerson
Share:How to Effectively Manage a UX Design Team
5 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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