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Solid information strategy moves users over the learning curve and through a rewarding experience with your product or service.
The personality types presented by Eastern and Western astrology don’t offer full-blooded user profiles, but they can be a good place to start a research session.
Like a healthy marriage, combining UX and agile methodologies requires communication, understanding, and compromise.
To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.
By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.
Tried and true tips for getting the most out of your user-centered design team.
