- Customer Experience, Marketing and Brand, Product design, UX Education
Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.
Article by Ali Abdu
How Your Brand Experience Affects The User Experience
- While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
- Branding is vital for a number of reasons:
- it creates a feeling of trust;
- it helps a customer to make a decision when comparing products from different companies.
- There are various UX factors that are highly influenced by branding:
- the logo and company colors;
- the branding style;
- the details of design.
Share:How Your Brand Experience Affects The User Experience
Share this link
- January 31, 2023
4 min read
