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Good design doesn’t speak for itself. You are the best person to tell the story you create. So when the opportunity arises, tell it impressively!

Why I stopped letting the design speak for itself
  • Since ancient times, stories have been a useful tool to connect and convey human culture, reduce loneliness, and inspire the team by connecting the facts and create shared goals.
  • Powered by passion, designers can create great stories but often forget investing in telling them and then regret seeing them fade away.
  • Storytelling thinking helps design stand out. Through storytelling, we can put ourselves in other people’s shoes. And when we can understand what they’re going through, empathy emerges.
  • Customers or decision-makers in projects are not rational as they think; they make emotional decisions, relying on their feelings for the product.

Read the full article to get this author’s perspective on why storytelling matters in design.

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Hint: it’s everything you might overlook during the UX discovery and evaluation tests.

What are UX errors of omission and commission?
  • Errors of omission refer to the missed elements in UX design – “the content or functionality that is not there but should be”, while errors of commission concern poor interface design.
  • In contrast to errors of commission, errors of omission are way more difficult to identify. Yet, they can be a major obstacle to guaranteeing users’ satisfaction and customers retention.
  • A key step to avoiding errors of omission is to have a user-centred approach during discovery and evaluation stages.
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By thoughtfully choosing playlists names, Spotify aims at providing engaging customer experience that helps to connect and communicate with users.

Naming Personalized Playlists at Spotify
  • With the rapid increase of personalized playlists on Spotify, playlists naming has become a strategic process that has to be well-thought-out.
  • A playlist name has a key role in conveying its content to users. That is why not only it has to be catchy, but it should also reflect the list of songs/podcasts in a clear manner.
  • Personalizing playlists names helps creating emotional bonds and simplifies decision-making for users.
  • UX writing for playlists names consists of several stages ranging from “namestorming” to usability testing.
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At its most basic, journey mapping is a compilation of user goals and actions into a timeline. Here we show insightful details that add value to the design process.

User Journey Mapping for Complex Enterprise Systems

Journey maps are meant to demonstrate the holistic user experience. Here are 5 ways that using journey maps can help with organizing complex enterprise systems:

  1. Drive the organization’s outlook from inside-out to outside-in
  2. Create a common vision that is followed across the company
  3. Enable departments to own responsibility of key touchpoints
  4. Target specific areas of improvement
  5. Help make sense of problem areas in work processes

Read the full article for more some journey map examples and more information on how they can help simplify complex systems.

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When deciding on your app’s login method, choosing between security and user convenience is a balancing act. Here are best practice login options and their metrics.

App login design: Choosing the right user login option for your app
  • When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. This article explores some options and the pros and cons of each.

  • There are 4 common options to consider when designing an app login screen: an email with password login and registration UX, social and third-party login UX, mobile login and registration UX, multi-factor login and registration UX.

    • Password login. Passwords are common but it can be hard for the user to remember all passwords. That is why security breaches could be caused by using password managers and using the same password for various apps/sites.
    • Social login and third-party login. Users are grateful for having one less password to memorize, and developers happy with high conversions and all the data they receive asses to. This method is mobile-friendly and free to use. But developers have to rely on the 3rd party security and expect to lose users who do not trust social media.
    • Mobile number login. The mobile number tends to be a much more unique identifier, and this method doesn’t require the user to remember passwords. On the other side, mobile numbers could change, and migrating accounts becomes complicated.
    • Multi-factor authentication (MFA). Its main strength is security. You can find temporary pins, third-party authenticator apps, retina, biometrics, or fingerprint, among MFA methods. Often, it requires a second device that can be stolen.

    Read the full article for a more in-depth breakdown of each login option.

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If there’s one thing I learned over five years in an AI leadership role with a Big 4 Consulting Firm, it’s that the popular view of Conversational AI misses the point.

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