“Product Managers and Leads with experience will be the most in-demand resource in the coming years. Especially if they know how to leverage AI.”
That’s what execs at OpenAI, Google, and Microsoft are saying. I don’t think they’re wrong, just early.
But here’s my take, a little too blunt: Give it 3–5 years, and most of these roles won’t exist.
When people say “Product” or “Lead,” they usually mean someone who translates half-baked ideas into something buildable. A bridge between “Here’s my vision” and “Here’s what we shipped.”
That bridge? AI’s already halfway across it.
Idea to product, no middle required
Tools like Stratup.ai, Ideanote, and Startup Idea Validator are rewriting the job. They replace weeks of work done by Product Owners and Leads: exploring solutions, spotting viable niches, validating assumptions, and surfacing real-time market signals.
They generate structured reports, reveal untapped market segments, and deliver SWOT analysis and trend insights, without days of research.
For PMs, this means getting instant data, ready to act. That’s not just efficiency, it’s survival.
What’s a PM now?
Let’s be blunt: product managers have become translators. And when the language gets automated, translators go first.
PMs used to orchestrate. Now, too often, they create friction. And friction is what gets automated next.
Who hears the market?
Survival hinges on proximity to truth.
Products are just conversion layers, market signals in, software out. But PMs don’t usually hear the real signal. Sales and support do. They live in the feedback loop. They don’t need reports. They are the report.
PMs who last are the ones standing in that chaos, not reading about it later.
OODA loop, AI edition
John Boyd’s OODA loop: “Observe, Orient, Decide, Act”, was built for speed and adaptation. Now, AI compresses that loop into hours.
It observes trends, orients through live data, decides via trained models, and acts through automation. No standups. No tickets. Just movement.
If your job slows this loop down, you’re not supporting the team. You’re stalling it.
Quiet layoffs aren’t so quiet
Think this is hype?
Look around. PM roles are shrinking. Headcount is delayed. Titles are changing. First, the bonus pool gets smaller. Then the reorgs start. Then the silence.
Middle layers always go first. It’s happening again.
Why this is good
This isn’t a collapse. It’s a reset.
Now, anyone can ship.
The kid in Dakar.
The artist in Tbilisi.
The mom in Warsaw.
You don’t need funding or a team. You need clarity.
AI doesn’t care about resumes.
It cares about ideas.
The gatekeepers are nervous.
The gates are gone.
“Observe, orient, decide, act. Repeat. Or get left behind.” — paraphrased by John Boyd
TL;DR:
- AI tools now generate, validate, and ship product ideas with precision.
- PMs focused on coordination and translation are increasingly redundant.
- The future belongs to those closest to real market signals and who can move fast.
Adapt. Accelerate. Or get out of the way.
The article originally appeared on UX Design Lab.
Featured image courtesy: Max Muselmann.
