Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Archives for Pavel Bukengolts

Pavel Bukengolts

Pavel Bukengolts is a design leader, educator, and founder of UX Design Lab. With over 25 years of experience, he focuses on building better products and stronger teams. He helps organizations create human-centered, accessible digital experiences by maturing their design operations (DesignOps), making teams more efficient and fulfilled. As an educator and mentor, he’s dedicated to developing future leaders and empowering designers to grow their skills, confidence, and impact.

The Role of Emotion in UX: Embracing Emotionally Intelligent Design

  • Design Leadership, Design Thinking, UX Design

Learn how understanding user emotions can create intuitive, supportive designs that build trust and loyalty.

Article by Pavel Bukengolts
IDEAS IN BRIEF
The Role of Emotion in UX: Embracing Emotionally Intelligent Design
  • The article emphasizes that emotionally intelligent design is key to creating meaningful UX that satisfies users and drives business success.
  • It shows how understanding users’ emotions — through research, empathy mapping, journey mapping, and service blueprinting — can reveal hidden needs and shape more intuitive, reassuring digital experiences.
  • The piece argues that embedding empathy and emotional insights into design strengthens user engagement, loyalty, and overall satisfaction.
Read Article →
Share
Share:The Role of Emotion in UX: Embracing Emotionally Intelligent Design
5 min read
✕

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Tell us about you. Enroll in the course.

    ✕

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

    Accept policy