The Design
Intelligence Review
Sign in Join free
The Agentic Design Stack  |  UX is the future of AI
1.2M+
People in the UXM Community
112+
Invisible Machines episodes
20+
Years publishing UX thinking
Season 7—Spring 2026  ·  17 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Tushar Deshmukh

UX Magazine Fellow
Tushar Deshmukh

Tushar A. Deshmukh is a seasoned UX leader, entrepreneur, and founder of UXExpert, UXUITrainingLab, UXUIHiring, UXTalks, and AethoSys — ventures dedicated to advancing human-centered and ethical design. With over 25 years of experience in design and development, he has mentored thousands of professionals and shaped digital transformation initiatives across industries. He now also serves as the Design Director at SportsFan360, where he brings his deep expertise in UX psychology, usability, and product strategy to craft next-generation fan engagement experiences.

Contributions to UXM

24 pieces
1
Class of 2026

Agentic UX: When the Interface Stops Waiting for You

2
Class of 2026

The UX of AI Itself Is Broken

3
Class of 2026

How to Evaluate an AI Tool Before It Evaluates Your Career

4
Class of 2026

Designing with AI, Not for It

5
Class of 2026

More Data Is Not More Insight

6
Class of 2026

Your First 30 Days With AI in Your Design Workflow

7
Class of 2026

Stop Calling It Empathy: AI Does Not Feel Anything

8
Class of 2026

The Prompt Is the New Brief

9
Class of 2026

AI Is Your New Intern, Not Your Replacement

10
Class of 2026

Consent Fatigue: Are We Designing People into Compliance?

11
Class of 2026

The Psychology of Nudges: Why the Smallest Design Element Can Shift the Biggest Outcomes

12
Class of 2026

Attention Engineering: Why Users Ignore Even the Most Important Elements

13
Class of 2026

The Illusion of Choice: How Micro-Decisions Guide Macro-Control

14
Class of 2026

Acquired Savant Syndrome in Design: Skill, Obsession, or Exploitation?

15
Class of 2026

The Psychology of Onboarding: First Impressions Rule the Brain

16
Class of 2026

Gamification or Manipulation? Understanding the Ethics of Engagement Loops

17
Class of 2026

The Psychology of Defaults: How Pre-Selected Options Influence Behavior

18
Class of 2026

The Ethics of Personalization: When UX Crosses the Line from Helpful to Harmful

19
Class of 2026

Consent Theater: Are Users Really in Control?

20
Class of 2026

Dark Patterns: When Design Crosses the Line

21
Class of 2026

Designing for Dependence: When UX Turns Tools into Traps

22
Class of 2026

Friction Science: Why Users Drop Off

23
Class of 2026

The Psychology Gap: Why Teams Misinterpret User Behavior

24
Class of 2025

The Cortex-First Approach: Why UX Starts Before the Screen