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Sara Fortier

CEO/founder | Outwitly Inc.

And her bio: Sara Fortier is a design strategist and the CEO/founder of Outwitly Inc., a UX & service design agency offering consulting, staffing, and training through Outwitly Academy. She has worked with Fortune 500 clients such as Apple, AT&T, Telus, and Microsoft. Sara is also the former User Experience Director for one of the top ten media companies in the United States where she led the consumer products design and research teams. She received a Master of Design and a Bachelor of Industrial Design from Carleton University.

Tips on how to champion HCD and design research to stakeholders and get them on board with all of your UX processes.

How to Champion HCD and Design Research to Stakeholders
  • The article covers:
    • The importance of stakeholder management
    • Challenges to overcome with research resisters
    • Common objections to doing user research and how to respond
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8 min read
How to Champion HCD and Design Research to Stakeholders

If you’re a tech-led company, chances are you’re experiencing growth at an incredible rate these days. Are you hiring in a way that’s going to strategically improve your products and services? Is there a cohesive experience for your customers across touch points? Are you pausing long enough to ensure that all the late nights, pressure, and quick feature releases are actually working? Or is your organization operating as the proverbial chicken with its head cut-off?

Growing Pains of the Booming Tech Industry
  • Although there are immense opportunities for tech companies to grow nowadays, many experience four types of challenges.
  • Typical growing pains concern the management of multiple digital products simultaneously, team composition, releases frequency, lack of UX research.
  • The solutions range from creating guiding experience principles to investing more in UX research.
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7 min read

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