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Upeksha Sandeepani

Upeksha Sandeepani is a UI/UX designer dedicated to crafting user-centric digital experiences. Currently an undergraduate at the University of Colombo School of Computing, she combines her technical background with creative design thinking to solve complex user problems and build intuitive interfaces.

The Psychology of Color in UI/UX Design

  • Color Psychology, Design Thinking, Product Design, UI Design, UX Design

Discover how smart color choices influence user emotions, behavior, and digital experiences.

Article by Upeksha Sandeepani
IDEAS IN BRIEF
The Psychology of Color in UI/UX Design
  • The article shows that color acts as a psychological factor in design, influencing how users feel and behave before they even notice layout or text.
  • It reveals that thoughtful color choices convey meaning more quickly than words, making interfaces feel more intuitive and emotionally engaging.
  • The piece argues designers must see color as a communication tool that conveys emotion, culture, and brand, not just decoration.
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